The Action category facebook ads cost in Australia July 2020
The "Action" is a common category in Facebook advertising. According to ADCostly advertising cost data, "Action" has 14063310 audience in Facebook. But many people often don't know Action Facebook ads cost benchmarks, which wastes a lot of money. The following is the Action category facebook ads cost in Australia July 2020.
- The Action category average CPC in Australia July 2020 is $1.55
- The Action category average CPM in Australia July 2020 is $22.77
- The Action category average CPA in Australia July 2020 is $16.41
- The Action category average CTR in Australia July 2020 is 2.1%
However, some benchmarks can't help us reduce advertising budgets, and advertisers often need more detailed data(Such as Facebook interest list). In order to solve the problem of high advertising costs, ADCostly compiled the following Action Facebook ads cost report by category to help advertisers make better advertising budget. It is worth mentioning that AdTargeting is a Facebook interest targeting tool. Used together with ADCostly can help you make better ad marketing. If you need more professional information, please check how much do facebook ads cost and Facebook ctr by category 2021.
The Action Category Average CPC in Australia July 2020
| Category | Action |
| Average CPC benchmark | $1.55 （benchmark） |
| Gender - Male | 67.74% greater than benchmark |
| Gender - Female | 75.48% less than benchmark |
| Age - 13-17 | 83.23% less than benchmark |
| Age - 18-24 | 13.55% greater than benchmark |
| Age - 25-34 | 105.16% greater than benchmark |
| Age - 35-44 | 56.77% greater than benchmark |
| Age - 45-54 | 38.06% less than benchmark |
| Age - 55-64 | 76.77% less than benchmark |
| Age - 65+ | 86.45% less than benchmark |
First of all, PPC advertising is a common way for the Action category advertising marketing. The Action category average CPC is $1.55 (benchmark). From the perspective of gender, the average CPC of Male is higher, and its cost is 67.74% greater than the average benchmark. The average CPC cost of Female will be cheaper.
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From the perspective of age, the average CPC cost in the "25-34" range is the highest, and the average CPC in the "35-44" age range ranks second. The two age groups with the lowest average CPC costs are 65+ and 13-17. In the age range, the older the age, the more cost is spent in advertising, because as the age increases, the number of people using the Internet decreases, and the advertising costs are higher.
| # | Placement | Publisher | CPC |
| 1 | rewarded_video | audience_network | 99.35% greater than benchmark |
| 2 | instream_video | 80.65% greater than benchmark | |
| 3 | feed | 49.03% greater than benchmark | |
| 4 | feed | 40.65% less than benchmark | |
| 5 | instagram_stories | 63.23% less than benchmark |
Among all Facebook advertising publishers, Facebook NewsFeed and Instagram are the most popular, but Audience Network and Messenger also have good advertising effects. The above CPC data shows that rewarded_video placement cost the most CPC, and the second place is the instream_video placement. Facebook provides a total of 16 placements of advertising, and more data can be queried through ADCostly.
Action Category Average CPM in Australia July 2020
| Category | Action |
| Average CPM benchmark | $22.77 （benchmark） |
| Gender - Male | 5.36% greater than benchmark |
| Gender - Female | 59.11% less than benchmark |
| Age - 13-17 | 86.08% less than benchmark |
| Age - 18-24 | 24.2% less than benchmark |
| Age - 25-34 | 16.86% greater than benchmark |
| Age - 35-44 | 35.62% greater than benchmark |
| Age - 45-54 | 11.77% less than benchmark |
| Age - 55-64 | 48.09% less than benchmark |
| Age - 65+ | 61.66% less than benchmark |
The CPM advertising is charged by the number of impressions, so the cost of CPM advertising will generally be lower than CPC advertising, but the effect may not. 2020 July Action category average CPM is $22.77 (benchmark). Analyzing CPM data from the gender, the average CPM of Female is lower than Male. Male average CPM is 5.36% greater than average benchmark.
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The average CPM cost trend about age is similar to the CPC trend. The average CPM cost in the "35-44" range is the highest, and the average CPM in the "25-34" age range ranks second. The two age groups with the lowest average CPM cost are "13-17" and "65+". Detailed average CPM data of age and gender can be queried by ADCostly.
| # | Placement | Publisher | CPM |
| 1 | facebook_stories | 83.93% less than benchmark | |
| 2 | instream_video | 4.83% greater than benchmark | |
| 3 | instagram_explore | 89.81% less than benchmark | |
| 4 | rewarded_video | audience_network | 154.19% greater than benchmark |
| 5 | an_classic | audience_network | 15.46% less than benchmark |
Among all Facebook platforms, the top five with the highest average CPM costs are facebook_stories, instream_video, instagram_explore, rewarded_video, an_classic, and their corresponding publishers are facebook, facebook, instagram, audience_network, audience_network. The 2021 ad placement cost and strategy can help you make better CPM advertising budget.
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Action Category Average CPA in Australia July 2020
| Action | Cost Benchmarks |
| All Actions | $16.41 |
| Activate App | 97.89% less than benchmark |
| Install | 68.16% less than benchmark |
| Complete Registration | 44.38% greater than benchmark |
| Add to cart | 761.3% greater than benchmark |
| Purchase | 23.71% greater than benchmark |
Among all actions, Facebook’s average CPA is $16.41. And the average cost of different actions varies greatly. Generally speaking, the cost of "install" and "Activate App" is much lower than that of "Add to cart" . 2020 July Action category average cost per install is 68.16% less than benchmark. The cost of "Add to cart" behavior is much higher than this. For more details, please check the website q3 vs q2 and ecomscrapy.
| Male | Female | |
| All age | $7.24 | $2.46 |
| 18-24 | 43.37% less than $7.24 | 14.23% less than $2.46 |
| 25-34 | 17.27% greater than $7.24 | 8.13% greater than $2.46 |
| 35-44 | 80.39% greater than $7.24 | 0.81% greater than $2.46 |
| 45-54 | 86.19% greater than $7.24 | 20.73% greater than $2.46 |
| 55-64 | 77.07% greater than $7.24 | 110.98% greater than $2.46 |
| 65+ | 79.42% less than $7.24 | 15.45% less than $2.46 |
Looking at the CPA data from gender and age, the average CPA for male is about $7.24, and the average CPA for female is about $2.46. There is a big gap in different age ranges. The highest female CPA age range is "55-64" and the lowest is "65+". Males have the highest CPA cost in the "45-54" age group, and the lowest CPA cost in the "65+" age group.
Action Category Average CTR in Australia July 2020
| category | Action |
| Average CTR benchmark | 2.1% （benchmark） |
| Gender - Male | 56.19% less than benchmark |
| Gender - Female | 15.71% greater than benchmark |
| Age - 13-17 | 42.38% less than benchmark |
| Age - 18-24 | 53.33% less than benchmark |
| Age - 25-34 | 13.33% less than benchmark |
| Age - 35-44 | 24.29% greater than benchmark |
| Age - 45-54 | 0.48% less than benchmark |
| Age - 55-64 | 52.38% greater than benchmark |
| Age - 65+ | 95.71% greater than benchmark |
2020 July Action category average CTR is 2.1% (benchmark), this is a good click-through rate, if your ad can exceed the click-through rate, then it is developing well. The gender data of CTR shows that the average CTR of Male is lower than Female, so you can get more clicks for Female advertising.
Different from CPC and CPM, the average CTR shows the opposite trend in the age group. The average CTR of "65+" age range is the highest, and the average CTR of "55-64" age range ranks second. The two age groups with the lowest average CTR are "18-24" and "13-17". The younger the age, the higher the click-through rate. This presents a different trend from CPC and CPM.
| Placement | Publisher | CTR |
| instagram_stories | 59.52% less than benchmark | |
| messenger_stories | messenger | 9.05% less than benchmark |
| rewarded_video | audience_network | 120.48% greater than benchmark |
| facebook_stories | 0.95% greater than benchmark | |
| video_feeds | 37.62% less than benchmark |
Among all Facebook platforms, the top five with the highest average CTR are instagram_stories, messenger_stories, rewarded_video, facebook_stories, video_feeds, and their corresponding publishers are instagram, messenger, audience_network, facebook, facebook.
Final Thoughts
2020 July Action category Facebook ads cost report in Australia is over here, hope these data can help you make cost less ad. Of course, if you need to obtain the interest list during Facebook advertising, you can view it in ADCostly's audience report. The advertising cost of each interest can also be viewed on the audience function page. Please check the following websites for more information: how to target cat owners on facebook.
The data in this article still doesn't meet your requirements? 2020 Action category Facebook ads cost report for other months can be viewed here.
- Action category Facebook ads cost in Australia January 2020
- Action category Facebook ads cost in Australia February 2020
- Action category Facebook ads cost in Australia March 2020
- Action category Facebook ads cost in Australia April 2020
- Action category Facebook ads cost in Australia May 2020
- Action category Facebook ads cost in Australia June 2020
- Action category Facebook ads cost in Australia August 2020
- Action category Facebook ads cost in Australia September 2020
- Action category Facebook ads cost in Australia October 2020
- Action category Facebook ads cost in Australia November 2020
- Action category Facebook ads cost in Australia December 2020
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