The Business category facebook ads cost in Brazil September 2019
The "Business" is a common category in Facebook advertising. According to ADCostly advertising cost data, "Business" has 1173008420 audience in Facebook. But many people often don't know Business Facebook ads cost benchmarks, which wastes a lot of money. The following is the Business category facebook ads cost in Brazil September 2019.
- The Business category average CPC in Brazil September 2019 is $0.17
- The Business category average CPM in Brazil September 2019 is $2.4
- The Business category average CPA in Brazil September 2019 is $0.2
- The Business category average CTR in Brazil September 2019 is 1.38%
However, some benchmarks can't help us reduce advertising budgets, and advertisers often need more detailed data(Such as Facebook interest list). In order to solve the problem of high advertising costs, ADCostly compiled the following Business Facebook ads cost report by category to help advertisers make better advertising budget. It is worth mentioning that AdTargeting is a Facebook interest targeting tool. Used together with ADCostly can help you make better ad marketing. If you need more professional information, please check facebook cpm benchmark and Facebook ad benchmarks.
The Business Category Average CPC in Brazil September 2019
| Category | Business |
| Average CPC benchmark | $0.17 （benchmark） |
| Gender - Male | 11.76% greater than benchmark |
| Gender - Female | 11.76% greater than benchmark |
| Age - 13-17 | 64.71% less than benchmark |
| Age - 18-24 | 29.41% less than benchmark |
| Age - 25-34 | 5.88% less than benchmark |
| Age - 35-44 | 11.76% greater than benchmark |
| Age - 45-54 | 23.53% greater than benchmark |
| Age - 55-64 | 41.18% greater than benchmark |
| Age - 65+ | 47.06% greater than benchmark |
First of all, PPC advertising is a common way for the Business category advertising marketing. The Business category average CPC is $0.17 (benchmark). From the perspective of gender, the average CPC of Female is higher, and its cost is 11.76% greater than the average benchmark. The average CPC cost of Male will be cheaper.
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From the perspective of age, the average CPC cost in the "65+" range is the highest, and the average CPC in the "55-64" age range ranks second. The two age groups with the lowest average CPC costs are 13-17 and 18-24. In the age range, the older the age, the more cost is spent in advertising, because as the age increases, the number of people using the Internet decreases, and the advertising costs are higher.
| # | Placement | Publisher | CPC |
| 1 | feed | 270.59% greater than benchmark | |
| 2 | facebook_stories | 241.18% greater than benchmark | |
| 3 | video_feeds | 241.18% greater than benchmark | |
| 4 | messenger_inbox | messenger | 17.65% greater than benchmark |
| 5 | feed | 0% less than benchmark |
Among all Facebook advertising publishers, Facebook NewsFeed and Instagram are the most popular, but Audience Network and Messenger also have good advertising effects. The above CPC data shows that feed placement cost the most CPC, and the second place is the facebook_stories placement. Facebook provides a total of 16 placements of advertising, and more data can be queried through ADCostly.
Business Category Average CPM in Brazil September 2019
| Category | Business |
| Average CPM benchmark | $2.4 （benchmark） |
| Gender - Male | 4.58% greater than benchmark |
| Gender - Female | 22.08% greater than benchmark |
| Age - 13-17 | 67.5% less than benchmark |
| Age - 18-24 | 37.92% less than benchmark |
| Age - 25-34 | 27.92% less than benchmark |
| Age - 35-44 | 4.17% less than benchmark |
| Age - 45-54 | 42.92% greater than benchmark |
| Age - 55-64 | 97.5% greater than benchmark |
| Age - 65+ | 121.25% greater than benchmark |
The CPM advertising is charged by the number of impressions, so the cost of CPM advertising will generally be lower than CPC advertising, but the effect may not. 2019 September Business category average CPM is $2.4 (benchmark). Analyzing CPM data from the gender, the average CPM of Male is lower than Female. Female average CPM is 22.08% greater than average benchmark.
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The average CPM cost trend about age is similar to the CPC trend. The average CPM cost in the "65+" range is the highest, and the average CPM in the "55-64" age range ranks second. The two age groups with the lowest average CPM cost are "13-17" and "18-24". Detailed average CPM data of age and gender can be queried by ADCostly.
| # | Placement | Publisher | CPM |
| 1 | messenger_inbox | messenger | 72.92% less than benchmark |
| 2 | feed | 22.08% greater than benchmark | |
| 3 | feed | 13.33% greater than benchmark | |
| 4 | instream_video | 40.83% greater than benchmark | |
| 5 | instant_article | 68.33% less than benchmark |
Among all Facebook platforms, the top five with the highest average CPM costs are messenger_inbox, feed, feed, instream_video, instant_article, and their corresponding publishers are messenger, facebook, instagram, facebook, facebook. The 2021 ad placement cost and strategy can help you make better CPM advertising budget.
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Business Category Average CPA in Brazil September 2019
| Action | Cost Benchmarks |
| All Actions | $0.2 |
| Activate App | 45% less than benchmark |
| Install | 190.67% greater than benchmark |
| Complete Registration | 90.31% less than benchmark |
| Add to cart | 99.99% less than benchmark |
| Purchase | 99.68% less than benchmark |
Among all actions, Facebook’s average CPA is $0.2. And the average cost of different actions varies greatly. Generally speaking, the cost of "install" and "Activate App" is much lower than that of "Add to cart" . 2019 September Business category average cost per install is 190.67% greater than benchmark. The cost of "Add to cart" behavior is much higher than this. For more details, please check the website ad cost and lazada seller.
| Male | Female | |
| All age | $0.46 | $0.62 |
| 18-24 | 54.35% less than $0.46 | 54.84% less than $0.62 |
| 25-34 | 32.61% less than $0.46 | 37.1% less than $0.62 |
| 35-44 | 95.65% greater than $0.46 | 90.32% greater than $0.62 |
| 45-54 | 280.43% greater than $0.46 | 272.58% greater than $0.62 |
| 55-64 | 428.26% greater than $0.46 | 404.84% greater than $0.62 |
| 65+ | 413.04% greater than $0.46 | 348.39% greater than $0.62 |
Looking at the CPA data from gender and age, the average CPA for male is about $0.46, and the average CPA for female is about $0.62. There is a big gap in different age ranges. The highest female CPA age range is "55-64" and the lowest is "18-24". Males have the highest CPA cost in the "55-64" age group, and the lowest CPA cost in the "18-24" age group.
Business Category Average CTR in Brazil September 2019
| category | Business |
| Average CTR benchmark | 1.38% （benchmark） |
| Gender - Male | 1.45% less than benchmark |
| Gender - Female | 12.32% greater than benchmark |
| Age - 13-17 | 13.04% less than benchmark |
| Age - 18-24 | 7.97% less than benchmark |
| Age - 25-34 | 20.29% less than benchmark |
| Age - 35-44 | 12.32% less than benchmark |
| Age - 45-54 | 19.57% greater than benchmark |
| Age - 55-64 | 44.2% greater than benchmark |
| Age - 65+ | 51.45% greater than benchmark |
2019 September Business category average CTR is 1.38% (benchmark), this is a good click-through rate, if your ad can exceed the click-through rate, then it is developing well. The gender data of CTR shows that the average CTR of Male is lower than Female, so you can get more clicks for Female advertising.
Different from CPC and CPM, the average CTR shows the opposite trend in the age group. The average CTR of "65+" age range is the highest, and the average CTR of "55-64" age range ranks second. The two age groups with the lowest average CTR are "25-34" and "13-17". The younger the age, the higher the click-through rate. This presents a different trend from CPC and CPM.
| Placement | Publisher | CTR |
| instant_article | 14.49% less than benchmark | |
| messenger_inbox | messenger | 76.81% less than benchmark |
| an_classic | audience_network | 1.45% less than benchmark |
| facebook_stories | 42.03% less than benchmark | |
| feed | 68.84% less than benchmark |
Among all Facebook platforms, the top five with the highest average CTR are instant_article, messenger_inbox, an_classic, facebook_stories, feed, and their corresponding publishers are facebook, messenger, audience_network, facebook, instagram.
Final Thoughts
2019 September Business category Facebook ads cost report in Brazil is over here, hope these data can help you make cost less ad. Of course, if you need to obtain the interest list during Facebook advertising, you can view it in ADCostly's audience report. The advertising cost of each interest can also be viewed on the audience function page. Please check the following websites for more information: allen kaplun.
The data in this article still doesn't meet your requirements? 2019 Business category Facebook ads cost report for other months can be viewed here.
- Business category Facebook ads cost in Brazil January 2019
- Business category Facebook ads cost in Brazil February 2019
- Business category Facebook ads cost in Brazil March 2019
- Business category Facebook ads cost in Brazil April 2019
- Business category Facebook ads cost in Brazil May 2019
- Business category Facebook ads cost in Brazil June 2019
- Business category Facebook ads cost in Brazil July 2019
- Business category Facebook ads cost in Brazil August 2019
- Business category Facebook ads cost in Brazil October 2019
- Business category Facebook ads cost in Brazil November 2019
- Business category Facebook ads cost in Brazil December 2019
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