The Casual category facebook ads cost in United States February 2019

The "Casual" is a common category in Facebook advertising. According to ADCostly advertising cost data, "Casual" has 19518970 audience in Facebook. But many people often don't know Casual Facebook ads cost benchmarks, which wastes a lot of money. The following is the Casual category facebook ads cost in United States February 2019.

  • The Casual category average CPC in United States February 2019 is $0.58
  • The Casual category average CPM in United States February 2019 is $8.78
  • The Casual category average CPA in United States February 2019 is $28.19
  • The Casual category average CTR in United States February 2019 is 1.53%

However, some benchmarks can't help us reduce advertising budgets, and advertisers often need more detailed data(Such as Facebook interest list). In order to solve the problem of high advertising costs, ADCostly compiled the following Casual Facebook ads cost report by category to help advertisers make better advertising budget. It is worth mentioning that AdTargeting is a Facebook interest targeting tool. Used together with ADCostly can help you make better ad marketing. If you need more professional information, please check google ads cost and cost per click calculator.

The Casual Category Average CPC in United States February 2019

Category Casual
Average CPC benchmark $0.58 (benchmark)
Gender - Male 46.55% less than benchmark
Gender - Female 27.59% less than benchmark
Age - 13-17 56.9% less than benchmark
Age - 18-24 51.72% less than benchmark
Age - 25-34 43.1% less than benchmark
Age - 35-44 24.14% less than benchmark
Age - 45-54 17.24% greater than benchmark
Age - 55-64 27.59% greater than benchmark
Age - 65+ 24.14% less than benchmark

First of all, PPC advertising is a common way for the Casual category advertising marketing. The Casual category average CPC is $0.58 (benchmark). From the perspective of gender, the average CPC of Female is higher, and its cost is 27.59% less than the average benchmark. The average CPC cost of Male will be cheaper.

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From the perspective of age, the average CPC cost in the "55-64" range is the highest, and the average CPC in the "45-54" age range ranks second. The two age groups with the lowest average CPC costs are 13-17 and 18-24. In the age range, the older the age, the more cost is spent in advertising, because as the age increases, the number of people using the Internet decreases, and the advertising costs are higher.

# Placement Publisher CPC
1 instream_video facebook 356.9% greater than benchmark
2 feed facebook 15.52% less than benchmark
3 rewarded_video audience_network 17.24% less than benchmark
4 messenger_inbox messenger 43.1% less than benchmark
5 messenger_stories messenger 44.83% less than benchmark

Among all Facebook advertising publishers, Facebook NewsFeed and Instagram are the most popular, but Audience Network and Messenger also have good advertising effects. The above CPC data shows that instream_video placement cost the most CPC, and the second place is the feed placement. Facebook provides a total of 16 placements of advertising, and more data can be queried through ADCostly.

Casual Category Average CPM in United States February 2019

Category Casual
Average CPM benchmark $8.78 (benchmark)
Gender - Male 22.67% less than benchmark
Gender - Female 3.64% greater than benchmark
Age - 13-17 43.62% less than benchmark
Age - 18-24 29.04% less than benchmark
Age - 25-34 11.96% less than benchmark
Age - 35-44 10.93% greater than benchmark
Age - 45-54 42.37% greater than benchmark
Age - 55-64 68.34% greater than benchmark
Age - 65+ 27.56% greater than benchmark

The CPM advertising is charged by the number of impressions, so the cost of CPM advertising will generally be lower than CPC advertising, but the effect may not. 2019 February Casual category average CPM is $8.78 (benchmark). Analyzing CPM data from the gender, the average CPM of Male is lower than Female. Female average CPM is 3.64% greater than average benchmark.

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The average CPM cost trend about age is similar to the CPC trend. The average CPM cost in the "55-64" range is the highest, and the average CPM in the "45-54" age range ranks second. The two age groups with the lowest average CPM cost are "13-17" and "18-24". Detailed average CPM data of age and gender can be queried by ADCostly.

# Placement Publisher CPM
1 feed facebook 25.74% greater than benchmark
2 an_classic audience_network 13.55% less than benchmark
3 instream_video facebook 178.59% greater than benchmark
4 facebook_stories facebook 32.35% less than benchmark
5 messenger_stories messenger 21.87% greater than benchmark

Among all Facebook platforms, the top five with the highest average CPM costs are feed, an_classic, instream_video, facebook_stories, messenger_stories, and their corresponding publishers are facebook, audience_network, facebook, facebook, messenger. The 2021 ad placement cost and strategy can help you make better CPM advertising budget.

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Casual Category Average CPA in United States February 2019

Action Cost Benchmarks
All Actions $28.19
Activate App 99.91% less than benchmark
Install 96.66% less than benchmark
Complete Registration 20.51% greater than benchmark
Add to cart 2.64% less than benchmark
Purchase 76.14% greater than benchmark

Among all actions, Facebook’s average CPA is $28.19. And the average cost of different actions varies greatly. Generally speaking, the cost of "install" and "Activate App" is much lower than that of "Add to cart" . 2019 February Casual category average cost per install is 96.66% less than benchmark. The cost of "Add to cart" behavior is much higher than this. For more details, please check the website facebook advertising benchmarks 2020 and ad spy tool for TikTok.

Male Female
All age $10.48 $5.15
18-24 225.67% greater than $10.48 120.39% greater than $5.15
25-34 63.55% greater than $10.48 103.3% greater than $5.15
35-44 22.04% less than $10.48 28.35% greater than $5.15
45-54 42.94% less than $10.48 15.34% less than $5.15
55-64 60.69% less than $10.48 26.99% less than $5.15
65+ 67.37% less than $10.48 23.3% less than $5.15

Looking at the CPA data from gender and age, the average CPA for male is about $10.48, and the average CPA for female is about $5.15. There is a big gap in different age ranges. The highest female CPA age range is "18-24" and the lowest is "55-64". Males have the highest CPA cost in the "18-24" age group, and the lowest CPA cost in the "65+" age group.

Casual Category Average CTR in United States February 2019

category Casual
Average CTR benchmark 1.53% (benchmark)
Gender - Male 43.14% greater than benchmark
Gender - Female 41.83% greater than benchmark
Age - 13-17 30.07% greater than benchmark
Age - 18-24 43.14% greater than benchmark
Age - 25-34 53.59% greater than benchmark
Age - 35-44 45.75% greater than benchmark
Age - 45-54 20.26% greater than benchmark
Age - 55-64 30.72% greater than benchmark
Age - 65+ 66.67% greater than benchmark

2019 February Casual category average CTR is 1.53% (benchmark), this is a good click-through rate, if your ad can exceed the click-through rate, then it is developing well. The gender data of CTR shows that the average CTR of Female is lower than Male, so you can get more clicks for Male advertising.

Different from CPC and CPM, the average CTR shows the opposite trend in the age group. The average CTR of "65+" age range is the highest, and the average CTR of "25-34" age range ranks second. The two age groups with the lowest average CTR are "45-54" and "13-17". The younger the age, the higher the click-through rate. This presents a different trend from CPC and CPM.

Placement Publisher CTR
facebook_stories facebook 239.22% greater than benchmark
instagram_stories instagram 7.84% less than benchmark
rewarded_video audience_network 147.06% greater than benchmark
messenger_stories messenger 116.34% greater than benchmark
messenger_inbox messenger 22.22% greater than benchmark

Among all Facebook platforms, the top five with the highest average CTR are facebook_stories, instagram_stories, rewarded_video, messenger_stories, messenger_inbox, and their corresponding publishers are facebook, instagram, audience_network, messenger, messenger.

Final Thoughts

2019 February Casual category Facebook ads cost report in United States is over here, hope these data can help you make cost less ad. Of course, if you need to obtain the interest list during Facebook advertising, you can view it in ADCostly's audience report. The advertising cost of each interest can also be viewed on the audience function page. Please check the following websites for more information: FindNiche.

The data in this article still doesn't meet your requirements? 2019 Casual category Facebook ads cost report for other months can be viewed here.