The eCom category facebook ads cost in France July 2021
The "eCom" is a common category in Facebook advertising. According to ADCostly advertising cost data, "eCom" has 2400 audience in Facebook. But many people often don't know eCom Facebook ads cost benchmarks, which wastes a lot of money. The following is the eCom category facebook ads cost in France July 2021.
- The eCom category average CPC in France July 2021 is $0.46
- The eCom category average CPM in France July 2021 is $8.38
- The eCom category average CPA in France July 2021 is $1059.29
- The eCom category average CTR in France July 2021 is 3.6%
However, some benchmarks can't help us reduce advertising budgets, and advertisers often need more detailed data(Such as Facebook interest list). In order to solve the problem of high advertising costs, ADCostly compiled the following eCom Facebook ads cost report by category to help advertisers make better advertising budget. It is worth mentioning that AdTargeting is a Facebook interest targeting tool. Used together with ADCostly can help you make better ad marketing. If you need more professional information, please check reddit ad cost and facebook ads for publishers.
The eCom Category Average CPC in France July 2021
| Category | eCom |
| Average CPC benchmark | $0.46 （benchmark） |
| Gender - Male | 26.09% less than benchmark |
| Gender - Female | 13.04% less than benchmark |
| Age - 13-17 | 76.09% less than benchmark |
| Age - 18-24 | 39.13% less than benchmark |
| Age - 25-34 | 4.35% less than benchmark |
| Age - 35-44 | 4.35% less than benchmark |
| Age - 45-54 | 4.35% less than benchmark |
| Age - 55-64 | 13.04% less than benchmark |
| Age - 65+ | 21.74% less than benchmark |
First of all, PPC advertising is a common way for the eCom category advertising marketing. The eCom category average CPC is $0.46 (benchmark). From the perspective of gender, the average CPC of Female is higher, and its cost is 13.04% less than the average benchmark. The average CPC cost of Male will be cheaper.
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From the perspective of age, the average CPC cost in the "45-54" range is the highest, and the average CPC in the "25-34" age range ranks second. The two age groups with the lowest average CPC costs are 13-17 and 18-24. In the age range, the older the age, the more cost is spent in advertising, because as the age increases, the number of people using the Internet decreases, and the advertising costs are higher.
| # | Placement | Publisher | CPC |
| 1 | instream_video | audience_network | 136.96% greater than benchmark |
| 2 | rewarded_video | audience_network | 6.52% less than benchmark |
| 3 | messenger_stories | messenger | 8.7% less than benchmark |
| 4 | messenger_inbox | messenger | 19.57% less than benchmark |
| 5 | an_classic | audience_network | 30.43% less than benchmark |
Among all Facebook advertising publishers, Facebook NewsFeed and Instagram are the most popular, but Audience Network and Messenger also have good advertising effects. The above CPC data shows that instream_video placement cost the most CPC, and the second place is the rewarded_video placement. Facebook provides a total of 16 placements of advertising, and more data can be queried through ADCostly.
eCom Category Average CPM in France July 2021
| Category | eCom |
| Average CPM benchmark | $8.38 （benchmark） |
| Gender - Male | 7.64% less than benchmark |
| Gender - Female | 36.99% greater than benchmark |
| Age - 13-17 | 88.42% less than benchmark |
| Age - 18-24 | 46.66% less than benchmark |
| Age - 25-34 | 8.35% less than benchmark |
| Age - 35-44 | 19.81% greater than benchmark |
| Age - 45-54 | 50.36% greater than benchmark |
| Age - 55-64 | 78.28% greater than benchmark |
| Age - 65+ | 82.1% greater than benchmark |
The CPM advertising is charged by the number of impressions, so the cost of CPM advertising will generally be lower than CPC advertising, but the effect may not. 2021 July eCom category average CPM is $8.38 (benchmark). Analyzing CPM data from the gender, the average CPM of Male is lower than Female. Female average CPM is 36.99% greater than average benchmark.
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The average CPM cost trend about age is similar to the CPC trend. The average CPM cost in the "65+" range is the highest, and the average CPM in the "55-64" age range ranks second. The two age groups with the lowest average CPM cost are "13-17" and "18-24". Detailed average CPM data of age and gender can be queried by ADCostly.
| # | Placement | Publisher | CPM |
| 1 | marketplace | 78.4% less than benchmark | |
| 2 | instagram_explore | 82.82% less than benchmark | |
| 3 | instream_video | audience_network | 70.64% greater than benchmark |
| 4 | search | 91.29% less than benchmark | |
| 5 | facebook_groups_feed | 47.37% less than benchmark |
Among all Facebook platforms, the top five with the highest average CPM costs are marketplace, instagram_explore, instream_video, search, facebook_groups_feed, and their corresponding publishers are facebook, instagram, audience_network, facebook, facebook. The 2021 ad placement cost and strategy can help you make better CPM advertising budget.
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eCom Category Average CPA in France July 2021
| Action | Cost Benchmarks |
| All Actions | $1059.29 |
| Activate App | 62.23% less than benchmark |
| Install | 178.58% greater than benchmark |
| Complete Registration | 80.67% less than benchmark |
| Add to cart | 99.64% less than benchmark |
| Purchase | 97.91% less than benchmark |
Among all actions, Facebook’s average CPA is $1059.29. And the average cost of different actions varies greatly. Generally speaking, the cost of "install" and "Activate App" is much lower than that of "Add to cart" . 2021 July eCom category average cost per install is 178.58% greater than benchmark. The cost of "Add to cart" behavior is much higher than this. For more details, please check the website Facebook Advertising Benchmarks and youtube ads library.
| Male | Female | |
| All age | $16.36 | $142.94 |
| 18-24 | 70.72% less than $16.36 | 81.13% less than $142.94 |
| 25-34 | 7.33% greater than $16.36 | 39.96% less than $142.94 |
| 35-44 | 633.92% greater than $16.36 | 95.79% less than $142.94 |
| 45-54 | 905.56% greater than $16.36 | 92.45% less than $142.94 |
| 55-64 | 32.76% greater than $16.36 | 86.11% less than $142.94 |
| 65+ | 158.99% greater than $16.36 | 70.51% less than $142.94 |
Looking at the CPA data from gender and age, the average CPA for male is about $16.36, and the average CPA for female is about $142.94. There is a big gap in different age ranges. The highest female CPA age range is "25-34" and the lowest is "35-44". Males have the highest CPA cost in the "45-54" age group, and the lowest CPA cost in the "18-24" age group.
eCom Category Average CTR in France July 2021
| category | eCom |
| Average CTR benchmark | 3.6% （benchmark） |
| Gender - Male | 22.78% greater than benchmark |
| Gender - Female | 61.11% greater than benchmark |
| Age - 13-17 | 68.06% less than benchmark |
| Age - 18-24 | 12.22% less than benchmark |
| Age - 25-34 | 2.78% less than benchmark |
| Age - 35-44 | 25.56% greater than benchmark |
| Age - 45-54 | 60% greater than benchmark |
| Age - 55-64 | 112.22% greater than benchmark |
| Age - 65+ | 139.17% greater than benchmark |
2021 July eCom category average CTR is 3.6% (benchmark), this is a good click-through rate, if your ad can exceed the click-through rate, then it is developing well. The gender data of CTR shows that the average CTR of Male is lower than Female, so you can get more clicks for Female advertising.
Different from CPC and CPM, the average CTR shows the opposite trend in the age group. The average CTR of "65+" age range is the highest, and the average CTR of "55-64" age range ranks second. The two age groups with the lowest average CTR are "13-17" and "18-24". The younger the age, the higher the click-through rate. This presents a different trend from CPC and CPM.
| Placement | Publisher | CTR |
| video_feeds | 58.61% less than benchmark | |
| feed | 58.33% less than benchmark | |
| marketplace | 47.78% less than benchmark | |
| facebook_stories | 38.33% less than benchmark | |
| instagram_stories | 78.61% less than benchmark |
Among all Facebook platforms, the top five with the highest average CTR are video_feeds, feed, marketplace, facebook_stories, instagram_stories, and their corresponding publishers are facebook, instagram, facebook, facebook, instagram.
Final Thoughts
2021 July eCom category Facebook ads cost report in France is over here, hope these data can help you make cost less ad. Of course, if you need to obtain the interest list during Facebook advertising, you can view it in ADCostly's audience report. The advertising cost of each interest can also be viewed on the audience function page. Please check the following websites for more information: shopify store spy tool.
The data in this article still doesn't meet your requirements? 2021 eCom category Facebook ads cost report for other months can be viewed here.
- eCom category Facebook ads cost in France January 2021
- eCom category Facebook ads cost in France February 2021
- eCom category Facebook ads cost in France March 2021
- eCom category Facebook ads cost in France April 2021
- eCom category Facebook ads cost in France May 2021
- eCom category Facebook ads cost in France June 2021
- eCom category Facebook ads cost in France August 2021
- eCom category Facebook ads cost in France September 2021
- eCom category Facebook ads cost in France October 2021
- eCom category Facebook ads cost in France November 2021
- eCom category Facebook ads cost in France December 2021
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