The eCom category facebook ads cost in Japan April 2020

The "eCom" is a common category in Facebook advertising. According to ADCostly advertising cost data, "eCom" has 2400 audience in Facebook. But many people often don't know eCom Facebook ads cost benchmarks, which wastes a lot of money. The following is the eCom category facebook ads cost in Japan April 2020.

  • The eCom category average CPC in Japan April 2020 is $0.22
  • The eCom category average CPM in Japan April 2020 is $3.71
  • The eCom category average CPA in Japan April 2020 is $1130.81
  • The eCom category average CTR in Japan April 2020 is 1.65%

However, some benchmarks can't help us reduce advertising budgets, and advertisers often need more detailed data(Such as Facebook interest list). In order to solve the problem of high advertising costs, ADCostly compiled the following eCom Facebook ads cost report by category to help advertisers make better advertising budget. It is worth mentioning that AdTargeting is a Facebook interest targeting tool. Used together with ADCostly can help you make better ad marketing. If you need more professional information, please check reddit ads cost and facebook cpm by country 2020.

The eCom Category Average CPC in Japan April 2020

Category eCom
Average CPC benchmark $0.22 (benchmark)
Gender - Male 31.82% less than benchmark
Gender - Female 0% less than benchmark
Age - 13-17 36.36% less than benchmark
Age - 18-24 18.18% less than benchmark
Age - 25-34 4.55% less than benchmark
Age - 35-44 127.27% greater than benchmark
Age - 45-54 190.91% greater than benchmark
Age - 55-64 9.09% greater than benchmark
Age - 65+ 86.36% greater than benchmark

First of all, PPC advertising is a common way for the eCom category advertising marketing. The eCom category average CPC is $0.22 (benchmark). From the perspective of gender, the average CPC of Female is higher, and its cost is 0% less than the average benchmark. The average CPC cost of Male will be cheaper.

Professional Learning Content:aliexpress dropshipping centre

From the perspective of age, the average CPC cost in the "45-54" range is the highest, and the average CPC in the "35-44" age range ranks second. The two age groups with the lowest average CPC costs are 13-17 and 18-24. In the age range, the older the age, the more cost is spent in advertising, because as the age increases, the number of people using the Internet decreases, and the advertising costs are higher.

# Placement Publisher CPC
1 feed facebook 204.55% greater than benchmark
2 an_classic audience_network 63.64% greater than benchmark
3 rewarded_video audience_network 59.09% greater than benchmark
4 messenger_inbox messenger 54.55% greater than benchmark
5 feed instagram 31.82% greater than benchmark

Among all Facebook advertising publishers, Facebook NewsFeed and Instagram are the most popular, but Audience Network and Messenger also have good advertising effects. The above CPC data shows that feed placement cost the most CPC, and the second place is the an_classic placement. Facebook provides a total of 16 placements of advertising, and more data can be queried through ADCostly.

eCom Category Average CPM in Japan April 2020

Category eCom
Average CPM benchmark $3.71 (benchmark)
Gender - Male 26.95% less than benchmark
Gender - Female 5.93% less than benchmark
Age - 13-17 37.2% greater than benchmark
Age - 18-24 56.06% less than benchmark
Age - 25-34 15.9% less than benchmark
Age - 35-44 62.26% greater than benchmark
Age - 45-54 380.59% greater than benchmark
Age - 55-64 255.8% greater than benchmark
Age - 65+ 635.31% greater than benchmark

The CPM advertising is charged by the number of impressions, so the cost of CPM advertising will generally be lower than CPC advertising, but the effect may not. 2020 April eCom category average CPM is $3.71 (benchmark). Analyzing CPM data from the gender, the average CPM of Male is lower than Female. Female average CPM is 5.93% less than average benchmark.

Other blog recommendations: dropshipping with aliexpress alishark.

The average CPM cost trend about age is similar to the CPC trend. The average CPM cost in the "65+" range is the highest, and the average CPM in the "45-54" age range ranks second. The two age groups with the lowest average CPM cost are "18-24" and "25-34". Detailed average CPM data of age and gender can be queried by ADCostly.

# Placement Publisher CPM
1 an_classic audience_network 111.05% greater than benchmark
2 facebook_stories facebook 181.67% greater than benchmark
3 search facebook 168.46% greater than benchmark
4 messenger_stories messenger 81.67% greater than benchmark
5 rewarded_video audience_network 126.42% greater than benchmark

Among all Facebook platforms, the top five with the highest average CPM costs are an_classic, facebook_stories, search, messenger_stories, rewarded_video, and their corresponding publishers are audience_network, facebook, facebook, messenger, audience_network. The 2021 ad placement cost and strategy can help you make better CPM advertising budget.

More content for you: reddit ads cost

eCom Category Average CPA in Japan April 2020

Action Cost Benchmarks
All Actions $1130.81
Activate App 18.22% less than benchmark
Install 187.95% greater than benchmark
Complete Registration 90% less than benchmark
Add to cart 99.82% less than benchmark
Purchase 97.95% less than benchmark

Among all actions, Facebook’s average CPA is $1130.81. And the average cost of different actions varies greatly. Generally speaking, the cost of "install" and "Activate App" is much lower than that of "Add to cart" . 2020 April eCom category average cost per install is 187.95% greater than benchmark. The cost of "Add to cart" behavior is much higher than this. For more details, please check the website facebook cpm by country 2020 and shopify stores .

Male Female
All age $242.92 $1081.91
18-24 88.14% greater than $242.92 14.76% less than $1081.91
25-34 132.28% greater than $242.92 8.89% greater than $1081.91
35-44 149.89% greater than $242.92 39.58% greater than $1081.91
45-54 212% greater than $242.92 163.2% greater than $1081.91
55-64 247.88% greater than $242.92 332.82% greater than $1081.91
65+ 519.13% greater than $242.92 992.29% greater than $1081.91

Looking at the CPA data from gender and age, the average CPA for male is about $242.92, and the average CPA for female is about $1081.91. There is a big gap in different age ranges. The highest female CPA age range is "65+" and the lowest is "18-24". Males have the highest CPA cost in the "65+" age group, and the lowest CPA cost in the "18-24" age group.

eCom Category Average CTR in Japan April 2020

category eCom
Average CTR benchmark 1.65% (benchmark)
Gender - Male 6.67% greater than benchmark
Gender - Female 5.45% less than benchmark
Age - 13-17 184.85% greater than benchmark
Age - 18-24 45.45% less than benchmark
Age - 25-34 9.7% less than benchmark
Age - 35-44 52.12% greater than benchmark
Age - 45-54 122.42% greater than benchmark
Age - 55-64 238.18% greater than benchmark
Age - 65+ 317.58% greater than benchmark

2020 April eCom category average CTR is 1.65% (benchmark), this is a good click-through rate, if your ad can exceed the click-through rate, then it is developing well. The gender data of CTR shows that the average CTR of Female is lower than Male, so you can get more clicks for Male advertising.

Different from CPC and CPM, the average CTR shows the opposite trend in the age group. The average CTR of "65+" age range is the highest, and the average CTR of "55-64" age range ranks second. The two age groups with the lowest average CTR are "18-24" and "25-34". The younger the age, the higher the click-through rate. This presents a different trend from CPC and CPM.

Placement Publisher CTR
instream_video facebook 489.09% greater than benchmark
instant_article facebook 443.64% greater than benchmark
instagram_stories instagram 32.73% less than benchmark
an_classic audience_network 201.82% greater than benchmark
search facebook 443.64% greater than benchmark

Among all Facebook platforms, the top five with the highest average CTR are instream_video, instant_article, instagram_stories, an_classic, search, and their corresponding publishers are facebook, facebook, instagram, audience_network, facebook.

Final Thoughts

2020 April eCom category Facebook ads cost report in Japan is over here, hope these data can help you make cost less ad. Of course, if you need to obtain the interest list during Facebook advertising, you can view it in ADCostly's audience report. The advertising cost of each interest can also be viewed on the audience function page. Please check the following websites for more information: FindNiche vs AliShark.

The data in this article still doesn't meet your requirements? 2020 eCom category Facebook ads cost report for other months can be viewed here.