The eCom category facebook ads cost in United States July 2021

The "eCom" is a common category in Facebook advertising. According to ADCostly advertising cost data, "eCom" has 2400 audience in Facebook. But many people often don't know eCom Facebook ads cost benchmarks, which wastes a lot of money. The following is the eCom category facebook ads cost in United States July 2021.

  • The eCom category average CPC in United States July 2021 is $1.38
  • The eCom category average CPM in United States July 2021 is $30.74
  • The eCom category average CPA in United States July 2021 is $10873.73
  • The eCom category average CTR in United States July 2021 is 4.46%

However, some benchmarks can't help us reduce advertising budgets, and advertisers often need more detailed data(Such as Facebook interest list). In order to solve the problem of high advertising costs, ADCostly compiled the following eCom Facebook ads cost report by category to help advertisers make better advertising budget. It is worth mentioning that AdTargeting is a Facebook interest targeting tool. Used together with ADCostly can help you make better ad marketing. If you need more professional information, please check facebook cpm per country and q3 vs q2.


The eCom Category Average CPC in United States July 2021

Category eCom
Average CPC benchmark $1.38 (benchmark)
Gender - Male 50.72% less than benchmark
Gender - Female 17.39% less than benchmark
Age - 13-17 84.06% less than benchmark
Age - 18-24 65.22% less than benchmark
Age - 25-34 47.83% less than benchmark
Age - 35-44 24.64% less than benchmark
Age - 45-54 5.8% less than benchmark
Age - 55-64 10.14% greater than benchmark
Age - 65+ 13.04% greater than benchmark

First of all, PPC advertising is a common way for the eCom category advertising marketing. The eCom category average CPC is $1.38 (benchmark). From the perspective of gender, the average CPC of Female is higher, and its cost is 17.39% less than the average benchmark. The average CPC cost of Male will be cheaper.

Professional Learning Content:shopify spy

From the perspective of age, the average CPC cost in the "65+" range is the highest, and the average CPC in the "55-64" age range ranks second. The two age groups with the lowest average CPC costs are 13-17 and 18-24. In the age range, the older the age, the more cost is spent in advertising, because as the age increases, the number of people using the Internet decreases, and the advertising costs are higher.

# Placement Publisher CPC
1 instream_video audience_network 242.75% greater than benchmark
2 rewarded_video audience_network 93.48% greater than benchmark
3 messenger_stories messenger 27.54% greater than benchmark
4 an_classic audience_network 5.8% greater than benchmark
5 facebook_stories facebook 11.59% less than benchmark

Among all Facebook advertising publishers, Facebook NewsFeed and Instagram are the most popular, but Audience Network and Messenger also have good advertising effects. The above CPC data shows that instream_video placement cost the most CPC, and the second place is the rewarded_video placement. Facebook provides a total of 16 placements of advertising, and more data can be queried through ADCostly.


eCom Category Average CPM in United States July 2021

Category eCom
Average CPM benchmark $30.74 (benchmark)
Gender - Male 48.93% less than benchmark
Gender - Female 20.56% less than benchmark
Age - 13-17 92.36% less than benchmark
Age - 18-24 67.47% less than benchmark
Age - 25-34 47.95% less than benchmark
Age - 35-44 20.88% less than benchmark
Age - 45-54 14.57% greater than benchmark
Age - 55-64 51.79% greater than benchmark
Age - 65+ 75.34% greater than benchmark

The CPM advertising is charged by the number of impressions, so the cost of CPM advertising will generally be lower than CPC advertising, but the effect may not. 2021 July eCom category average CPM is $30.74 (benchmark). Analyzing CPM data from the gender, the average CPM of Male is lower than Female. Female average CPM is 20.56% less than average benchmark.

Other blog recommendations: spy on facebook ads AmzChart.

The average CPM cost trend about age is similar to the CPC trend. The average CPM cost in the "65+" range is the highest, and the average CPM in the "55-64" age range ranks second. The two age groups with the lowest average CPM cost are "13-17" and "18-24". Detailed average CPM data of age and gender can be queried by ADCostly.

# Placement Publisher CPM
1 facebook_groups_feed facebook 71.6% less than benchmark
2 marketplace facebook 80.09% less than benchmark
3 facebook_stories facebook 6.41% less than benchmark
4 an_classic audience_network 43.82% less than benchmark
5 instant_article facebook 76.38% less than benchmark

Among all Facebook platforms, the top five with the highest average CPM costs are facebook_groups_feed, marketplace, facebook_stories, an_classic, instant_article, and their corresponding publishers are facebook, facebook, facebook, audience_network, facebook. The 2021 ad placement cost and strategy can help you make better CPM advertising budget.

More content for you: youtube average cpm


eCom Category Average CPA in United States July 2021

Action Cost Benchmarks
All Actions $10873.73
Activate App 91.87% less than benchmark
Install 184.7% greater than benchmark
Complete Registration 85.79% less than benchmark
Add to cart 99.89% less than benchmark
Purchase 98.91% less than benchmark

Among all actions, Facebook’s average CPA is $10873.73. And the average cost of different actions varies greatly. Generally speaking, the cost of "install" and "Activate App" is much lower than that of "Add to cart" . 2021 July eCom category average cost per install is 184.7% greater than benchmark. The cost of "Add to cart" behavior is much higher than this. For more details, please check the website CPC calculator and aliexpress dropshipping centre.

Male Female
All age $22.06 $171.95
18-24 52.49% less than $22.06 70.17% less than $171.95
25-34 34.63% greater than $22.06 31.95% less than $171.95
35-44 661.11% greater than $22.06 67.35% less than $171.95
45-54 958.34% greater than $22.06 46.16% less than $171.95
55-64 510.88% greater than $22.06 21.63% less than $171.95
65+ 510.88% greater than $22.06 21.63% less than $171.95

Looking at the CPA data from gender and age, the average CPA for male is about $22.06, and the average CPA for female is about $171.95. There is a big gap in different age ranges. The highest female CPA age range is "55-64" and the lowest is "18-24". Males have the highest CPA cost in the "45-54" age group, and the lowest CPA cost in the "18-24" age group.


eCom Category Average CTR in United States July 2021

category eCom
Average CTR benchmark 4.46% (benchmark)
Gender - Male 2.69% greater than benchmark
Gender - Female 3.14% less than benchmark
Age - 13-17 55.83% less than benchmark
Age - 18-24 7.17% less than benchmark
Age - 25-34 0.45% less than benchmark
Age - 35-44 4.04% greater than benchmark
Age - 45-54 21.52% greater than benchmark
Age - 55-64 38.12% greater than benchmark
Age - 65+ 55.61% greater than benchmark

2021 July eCom category average CTR is 4.46% (benchmark), this is a good click-through rate, if your ad can exceed the click-through rate, then it is developing well. The gender data of CTR shows that the average CTR of Female is lower than Male, so you can get more clicks for Male advertising.

Different from CPC and CPM, the average CTR shows the opposite trend in the age group. The average CTR of "65+" age range is the highest, and the average CTR of "55-64" age range ranks second. The two age groups with the lowest average CTR are "13-17" and "18-24". The younger the age, the higher the click-through rate. This presents a different trend from CPC and CPM.

Placement Publisher CTR
instagram_explore instagram 73.32% less than benchmark
instream_video facebook 52.69% less than benchmark
facebook_groups_feed facebook 19.28% less than benchmark
right_hand_column facebook 94.84% less than benchmark
instant_article facebook 63.23% less than benchmark

Among all Facebook platforms, the top five with the highest average CTR are instagram_explore, instream_video, facebook_groups_feed, right_hand_column, instant_article, and their corresponding publishers are instagram, facebook, facebook, facebook, facebook.


Final Thoughts

2021 July eCom category Facebook ads cost report in United States is over here, hope these data can help you make cost less ad. Of course, if you need to obtain the interest list during Facebook advertising, you can view it in ADCostly's audience report. The advertising cost of each interest can also be viewed on the audience function page. Please check the following websites for more information: how to sell on shopify.

The data in this article still doesn't meet your requirements? 2021 eCom category Facebook ads cost report for other months can be viewed here.