The Family category facebook ads cost in United Kingdom December 2020

The "Family" is a common category in Facebook advertising. According to ADCostly advertising cost data, "Family" has 1211170550 audience in Facebook. But many people often don't know Family Facebook ads cost benchmarks, which wastes a lot of money. The following is the Family category facebook ads cost in United Kingdom December 2020.

  • The Family category average CPC in United Kingdom December 2020 is $2.22
  • The Family category average CPM in United Kingdom December 2020 is $14.44
  • The Family category average CPA in United Kingdom December 2020 is $99.87
  • The Family category average CTR in United Kingdom December 2020 is 1.4%

However, some benchmarks can't help us reduce advertising budgets, and advertisers often need more detailed data(Such as Facebook interest list). In order to solve the problem of high advertising costs, ADCostly compiled the following Family Facebook ads cost report by category to help advertisers make better advertising budget. It is worth mentioning that AdTargeting is a Facebook interest targeting tool. Used together with ADCostly can help you make better ad marketing. If you need more professional information, please check wechat ads cost and 2020 Q2 ad.


The Family Category Average CPC in United Kingdom December 2020

Category Family
Average CPC benchmark $2.22 (benchmark)
Gender - Male 63.96% less than benchmark
Gender - Female 3.15% greater than benchmark
Age - 13-17 34.23% less than benchmark
Age - 18-24 34.68% greater than benchmark
Age - 25-34 0.9% greater than benchmark
Age - 35-44 42.79% greater than benchmark
Age - 45-54 12.61% greater than benchmark
Age - 55-64 34.68% less than benchmark
Age - 65+ 62.61% less than benchmark

First of all, PPC advertising is a common way for the Family category advertising marketing. The Family category average CPC is $2.22 (benchmark). From the perspective of gender, the average CPC of Female is higher, and its cost is 3.15% greater than the average benchmark. The average CPC cost of Male will be cheaper.

Professional Learning Content:amazon bsr tool

From the perspective of age, the average CPC cost in the "35-44" range is the highest, and the average CPC in the "18-24" age range ranks second. The two age groups with the lowest average CPC costs are 65+ and 55-64. In the age range, the older the age, the more cost is spent in advertising, because as the age increases, the number of people using the Internet decreases, and the advertising costs are higher.

# Placement Publisher CPC
1 feed instagram 55.86% greater than benchmark
2 facebook_stories facebook 34.23% greater than benchmark
3 video_feeds facebook 18.92% greater than benchmark
4 feed facebook 18.47% greater than benchmark
5 instream_video facebook 13.96% greater than benchmark

Among all Facebook advertising publishers, Facebook NewsFeed and Instagram are the most popular, but Audience Network and Messenger also have good advertising effects. The above CPC data shows that feed placement cost the most CPC, and the second place is the facebook_stories placement. Facebook provides a total of 16 placements of advertising, and more data can be queried through ADCostly.


Family Category Average CPM in United Kingdom December 2020

Category Family
Average CPM benchmark $14.44 (benchmark)
Gender - Male 33.1% greater than benchmark
Gender - Female 5.33% greater than benchmark
Age - 13-17 31.93% less than benchmark
Age - 18-24 17.38% greater than benchmark
Age - 25-34 1.45% less than benchmark
Age - 35-44 17.11% greater than benchmark
Age - 45-54 18.07% greater than benchmark
Age - 55-64 11.84% less than benchmark
Age - 65+ 39.75% less than benchmark

The CPM advertising is charged by the number of impressions, so the cost of CPM advertising will generally be lower than CPC advertising, but the effect may not. 2020 December Family category average CPM is $14.44 (benchmark). Analyzing CPM data from the gender, the average CPM of Female is lower than Male. Male average CPM is 33.1% greater than average benchmark.

The average CPM cost trend about age is similar to the CPC trend. The average CPM cost in the "45-54" range is the highest, and the average CPM in the "18-24" age range ranks second. The two age groups with the lowest average CPM cost are "65+" and "13-17". Detailed average CPM data of age and gender can be queried by ADCostly.

# Placement Publisher CPM
1 feed facebook 3.6% greater than benchmark
2 video_feeds facebook 52.77% less than benchmark
3 an_classic audience_network 32.55% less than benchmark
4 rewarded_video audience_network 4.09% less than benchmark
5 feed instagram 28.53% greater than benchmark

Among all Facebook platforms, the top five with the highest average CPM costs are feed, video_feeds, an_classic, rewarded_video, feed, and their corresponding publishers are facebook, facebook, audience_network, audience_network, instagram. The 2021 ad placement cost and strategy can help you make better CPM advertising budget.

More content for you: facebook cpm by country 2021


Family Category Average CPA in United Kingdom December 2020

Action Cost Benchmarks
All Actions $99.87
Activate App 99.78% less than benchmark
Install 94.22% less than benchmark
Complete Registration 167.45% greater than benchmark
Add to cart 62.94% greater than benchmark
Purchase 73.22% less than benchmark

Among all actions, Facebook’s average CPA is $99.87. And the average cost of different actions varies greatly. Generally speaking, the cost of "install" and "Activate App" is much lower than that of "Add to cart" . 2020 December Family category average cost per install is 94.22% less than benchmark. The cost of "Add to cart" behavior is much higher than this. For more details, please check the website facebook ad benchmarks and spy youtube ads.

Male Female
All age $69.62 $137.73
18-24 60.24% less than $69.62 98.92% less than $137.73
25-34 1.39% greater than $69.62 98.19% less than $137.73
35-44 47.31% greater than $69.62 14.23% less than $137.73
45-54 54.65% greater than $69.62 51.86% less than $137.73
55-64 30.67% greater than $69.62 12.97% less than $137.73
65+ 1.41% less than $69.62 98.19% less than $137.73

Looking at the CPA data from gender and age, the average CPA for male is about $69.62, and the average CPA for female is about $137.73. There is a big gap in different age ranges. The highest female CPA age range is "55-64" and the lowest is "18-24". Males have the highest CPA cost in the "45-54" age group, and the lowest CPA cost in the "18-24" age group.


Family Category Average CTR in United Kingdom December 2020

category Family
Average CTR benchmark 1.4% (benchmark)
Gender - Male 70.71% greater than benchmark
Gender - Female 8.57% greater than benchmark
Age - 13-17 11.43% less than benchmark
Age - 18-24 15% greater than benchmark
Age - 25-34 55% less than benchmark
Age - 35-44 5.71% greater than benchmark
Age - 45-54 35.71% greater than benchmark
Age - 55-64 49.29% greater than benchmark
Age - 65+ 70% greater than benchmark

2020 December Family category average CTR is 1.4% (benchmark), this is a good click-through rate, if your ad can exceed the click-through rate, then it is developing well. The gender data of CTR shows that the average CTR of Female is lower than Male, so you can get more clicks for Male advertising.

Different from CPC and CPM, the average CTR shows the opposite trend in the age group. The average CTR of "65+" age range is the highest, and the average CTR of "55-64" age range ranks second. The two age groups with the lowest average CTR are "25-34" and "13-17". The younger the age, the higher the click-through rate. This presents a different trend from CPC and CPM.

Placement Publisher CTR
an_classic audience_network 25% greater than benchmark
feed instagram 60.71% less than benchmark
instagram_stories instagram 50% less than benchmark
feed facebook 7.14% less than benchmark
rewarded_video audience_network 4.29% less than benchmark

Among all Facebook platforms, the top five with the highest average CTR are an_classic, feed, instagram_stories, feed, rewarded_video, and their corresponding publishers are audience_network, instagram, instagram, facebook, audience_network.


Final Thoughts

2020 December Family category Facebook ads cost report in United Kingdom is over here, hope these data can help you make cost less ad. Of course, if you need to obtain the interest list during Facebook advertising, you can view it in ADCostly's audience report. The advertising cost of each interest can also be viewed on the audience function page. Please check the following websites for more information: weight loss advertising ideas.

The data in this article still doesn't meet your requirements? 2020 Family category Facebook ads cost report for other months can be viewed here.