The Page category facebook ads cost in Japan June 2020

The "Page" is a common category in Facebook advertising. According to ADCostly advertising cost data, "Page" has 218051430 audience in Facebook. But many people often don't know Page Facebook ads cost benchmarks, which wastes a lot of money. The following is the Page category facebook ads cost in Japan June 2020.

  • The Page category average CPC in Japan June 2020 is $0.25
  • The Page category average CPM in Japan June 2020 is $15.84
  • The Page category average CPA in Japan June 2020 is $160.8
  • The Page category average CTR in Japan June 2020 is 15.58%

However, some benchmarks can't help us reduce advertising budgets, and advertisers often need more detailed data(Such as Facebook interest list). In order to solve the problem of high advertising costs, ADCostly compiled the following Page Facebook ads cost report by category to help advertisers make better advertising budget. It is worth mentioning that AdTargeting is a Facebook interest targeting tool. Used together with ADCostly can help you make better ad marketing. If you need more professional information, please check facebook cpc by country 2021 and instagram advertising cost.

The Page Category Average CPC in Japan June 2020

Category Page
Average CPC benchmark $0.25 (benchmark)
Gender - Male 88% greater than benchmark
Gender - Female 36% greater than benchmark
Age - 13-17 12% less than benchmark
Age - 18-24 12% less than benchmark
Age - 25-34 8% greater than benchmark
Age - 35-44 16% greater than benchmark
Age - 45-54 44% greater than benchmark
Age - 55-64 32% greater than benchmark
Age - 65+ 20% greater than benchmark

First of all, PPC advertising is a common way for the Page category advertising marketing. The Page category average CPC is $0.25 (benchmark). From the perspective of gender, the average CPC of Male is higher, and its cost is 88% greater than the average benchmark. The average CPC cost of Female will be cheaper.

Professional Learning Content:facebook interest targeting tool

From the perspective of age, the average CPC cost in the "45-54" range is the highest, and the average CPC in the "55-64" age range ranks second. The two age groups with the lowest average CPC costs are 18-24 and 13-17. In the age range, the older the age, the more cost is spent in advertising, because as the age increases, the number of people using the Internet decreases, and the advertising costs are higher.

# Placement Publisher CPC
1 feed instagram 36% greater than benchmark
2 feed facebook 0% less than benchmark
3 instagram_stories instagram 0% less than benchmark
4 messenger_inbox messenger 4% less than benchmark
5 video_feeds facebook 8% less than benchmark

Among all Facebook advertising publishers, Facebook NewsFeed and Instagram are the most popular, but Audience Network and Messenger also have good advertising effects. The above CPC data shows that feed placement cost the most CPC, and the second place is the feed placement. Facebook provides a total of 16 placements of advertising, and more data can be queried through ADCostly.

Page Category Average CPM in Japan June 2020

Category Page
Average CPM benchmark $15.84 (benchmark)
Gender - Male 11.87% greater than benchmark
Gender - Female 4.42% greater than benchmark
Age - 13-17 34.72% less than benchmark
Age - 18-24 43.56% less than benchmark
Age - 25-34 20.01% less than benchmark
Age - 35-44 45.2% greater than benchmark
Age - 45-54 70.83% greater than benchmark
Age - 55-64 82.07% greater than benchmark
Age - 65+ 59.97% greater than benchmark

The CPM advertising is charged by the number of impressions, so the cost of CPM advertising will generally be lower than CPC advertising, but the effect may not. 2020 June Page category average CPM is $15.84 (benchmark). Analyzing CPM data from the gender, the average CPM of Female is lower than Male. Male average CPM is 11.87% greater than average benchmark.

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The average CPM cost trend about age is similar to the CPC trend. The average CPM cost in the "55-64" range is the highest, and the average CPM in the "45-54" age range ranks second. The two age groups with the lowest average CPM cost are "18-24" and "13-17". Detailed average CPM data of age and gender can be queried by ADCostly.

# Placement Publisher CPM
1 messenger_inbox messenger 30.68% less than benchmark
2 feed instagram 13.57% less than benchmark
3 instagram_explore instagram 32.2% less than benchmark
4 instagram_stories instagram 39.52% less than benchmark
5 video_feeds facebook 32.95% less than benchmark

Among all Facebook platforms, the top five with the highest average CPM costs are messenger_inbox, feed, instagram_explore, instagram_stories, video_feeds, and their corresponding publishers are messenger, instagram, instagram, instagram, facebook. The 2021 ad placement cost and strategy can help you make better CPM advertising budget.

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Page Category Average CPA in Japan June 2020

Action Cost Benchmarks
All Actions $160.8
Activate App 91.71% less than benchmark
Install 61.98% less than benchmark
Complete Registration 36.75% greater than benchmark
Add to cart 50.2% less than benchmark
Purchase 25.23% greater than benchmark

Among all actions, Facebook’s average CPA is $160.8. And the average cost of different actions varies greatly. Generally speaking, the cost of "install" and "Activate App" is much lower than that of "Add to cart" . 2020 June Page category average cost per install is 61.98% less than benchmark. The cost of "Add to cart" behavior is much higher than this. For more details, please check the website cost per click calculator and amazon vendors.

Male Female
All age $213.82 $408.95
18-24 31.32% greater than $213.82 23.99% less than $408.95
25-34 140.38% greater than $213.82 33.84% greater than $408.95
35-44 151.67% greater than $213.82 256.77% greater than $408.95
45-54 232.42% greater than $213.82 376.18% greater than $408.95
55-64 334.37% greater than $213.82 424.59% greater than $408.95
65+ 95.63% greater than $213.82 319.53% greater than $408.95

Looking at the CPA data from gender and age, the average CPA for male is about $213.82, and the average CPA for female is about $408.95. There is a big gap in different age ranges. The highest female CPA age range is "55-64" and the lowest is "18-24". Males have the highest CPA cost in the "55-64" age group, and the lowest CPA cost in the "18-24" age group.

Page Category Average CTR in Japan June 2020

category Page
Average CTR benchmark 15.58% (benchmark)
Gender - Male 50.06% less than benchmark
Gender - Female 68.93% less than benchmark
Age - 13-17 65.98% less than benchmark
Age - 18-24 30.1% less than benchmark
Age - 25-34 32.03% less than benchmark
Age - 35-44 16.69% less than benchmark
Age - 45-54 15.53% greater than benchmark
Age - 55-64 50.96% greater than benchmark
Age - 65+ 62.39% greater than benchmark

2020 June Page category average CTR is 15.58% (benchmark), this is a good click-through rate, if your ad can exceed the click-through rate, then it is developing well. The gender data of CTR shows that the average CTR of Female is lower than Male, so you can get more clicks for Male advertising.

Different from CPC and CPM, the average CTR shows the opposite trend in the age group. The average CTR of "65+" age range is the highest, and the average CTR of "55-64" age range ranks second. The two age groups with the lowest average CTR are "13-17" and "25-34". The younger the age, the higher the click-through rate. This presents a different trend from CPC and CPM.

Placement Publisher CTR
instagram_stories instagram 43.84% less than benchmark
video_feeds facebook 40.95% less than benchmark
feed instagram 74.39% less than benchmark
feed facebook 12.9% greater than benchmark
instagram_explore instagram 68.93% less than benchmark

Among all Facebook platforms, the top five with the highest average CTR are instagram_stories, video_feeds, feed, feed, instagram_explore, and their corresponding publishers are instagram, facebook, instagram, facebook, instagram.

Final Thoughts

2020 June Page category Facebook ads cost report in Japan is over here, hope these data can help you make cost less ad. Of course, if you need to obtain the interest list during Facebook advertising, you can view it in ADCostly's audience report. The advertising cost of each interest can also be viewed on the audience function page. Please check the following websites for more information: shopify spy.

The data in this article still doesn't meet your requirements? 2020 Page category Facebook ads cost report for other months can be viewed here.