The Shopping category facebook ads cost in Italy February 2021

The "Shopping" is a common category in Facebook advertising. According to ADCostly advertising cost data, "Shopping" has 1689836300 audience in Facebook. But many people often don't know Shopping Facebook ads cost benchmarks, which wastes a lot of money. The following is the Shopping category facebook ads cost in Italy February 2021.

  • The Shopping category average CPC in Italy February 2021 is $0.31
  • The Shopping category average CPM in Italy February 2021 is $2.49
  • The Shopping category average CPA in Italy February 2021 is $5.89
  • The Shopping category average CTR in Italy February 2021 is 1.67%

However, some benchmarks can't help us reduce advertising budgets, and advertisers often need more detailed data(Such as Facebook interest list). In order to solve the problem of high advertising costs, ADCostly compiled the following Shopping Facebook ads cost report by category to help advertisers make better advertising budget. It is worth mentioning that AdTargeting is a Facebook interest targeting tool. Used together with ADCostly can help you make better ad marketing. If you need more professional information, please check cpm facebook 2020 and ad cost by country.

The Shopping Category Average CPC in Italy February 2021

Category Shopping
Average CPC benchmark $0.31 (benchmark)
Gender - Male 403.23% greater than benchmark
Gender - Female 9.68% greater than benchmark
Age - 13-17 403.23% greater than benchmark
Age - 18-24 19.35% greater than benchmark
Age - 25-34 29.03% greater than benchmark
Age - 35-44 29.03% greater than benchmark
Age - 45-54 22.58% greater than benchmark
Age - 55-64 12.9% greater than benchmark
Age - 65+ 25.81% greater than benchmark

First of all, PPC advertising is a common way for the Shopping category advertising marketing. The Shopping category average CPC is $0.31 (benchmark). From the perspective of gender, the average CPC of Male is higher, and its cost is 403.23% greater than the average benchmark. The average CPC cost of Female will be cheaper.

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From the perspective of age, the average CPC cost in the "13-17" range is the highest, and the average CPC in the "25-34" age range ranks second. The two age groups with the lowest average CPC costs are 55-64 and 18-24. In the age range, the older the age, the more cost is spent in advertising, because as the age increases, the number of people using the Internet decreases, and the advertising costs are higher.

# Placement Publisher CPC
1 instant_article facebook 400% greater than benchmark
2 instagram_explore instagram 400% greater than benchmark
3 instream_video facebook 235.48% greater than benchmark
4 facebook_stories facebook 25.81% greater than benchmark
5 rewarded_video audience_network 19.35% less than benchmark

Among all Facebook advertising publishers, Facebook NewsFeed and Instagram are the most popular, but Audience Network and Messenger also have good advertising effects. The above CPC data shows that instant_article placement cost the most CPC, and the second place is the instagram_explore placement. Facebook provides a total of 16 placements of advertising, and more data can be queried through ADCostly.

Shopping Category Average CPM in Italy February 2021

Category Shopping
Average CPM benchmark $2.49 (benchmark)
Gender - Male 327.31% greater than benchmark
Gender - Female 13.25% greater than benchmark
Age - 13-17 327.31% greater than benchmark
Age - 18-24 11.24% less than benchmark
Age - 25-34 21.29% greater than benchmark
Age - 35-44 42.97% greater than benchmark
Age - 45-54 57.83% greater than benchmark
Age - 55-64 59.44% greater than benchmark
Age - 65+ 67.47% greater than benchmark

The CPM advertising is charged by the number of impressions, so the cost of CPM advertising will generally be lower than CPC advertising, but the effect may not. 2021 February Shopping category average CPM is $2.49 (benchmark). Analyzing CPM data from the gender, the average CPM of Female is lower than Male. Male average CPM is 327.31% greater than average benchmark.

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The average CPM cost trend about age is similar to the CPC trend. The average CPM cost in the "13-17" range is the highest, and the average CPM in the "65+" age range ranks second. The two age groups with the lowest average CPM cost are "18-24" and "25-34". Detailed average CPM data of age and gender can be queried by ADCostly.

# Placement Publisher CPM
1 an_classic audience_network 57.43% less than benchmark
2 rewarded_video audience_network 35.74% less than benchmark
3 facebook_stories facebook 25.3% less than benchmark
4 feed instagram 20.48% less than benchmark
5 instream_video facebook 135.74% greater than benchmark

Among all Facebook platforms, the top five with the highest average CPM costs are an_classic, rewarded_video, facebook_stories, feed, instream_video, and their corresponding publishers are audience_network, audience_network, facebook, instagram, facebook. The 2021 ad placement cost and strategy can help you make better CPM advertising budget.

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Shopping Category Average CPA in Italy February 2021

Action Cost Benchmarks
All Actions $5.89
Activate App 97.48% less than benchmark
Install 64.74% less than benchmark
Complete Registration 131.63% greater than benchmark
Add to cart 19.26% less than benchmark
Purchase 66.92% less than benchmark

Among all actions, Facebook’s average CPA is $5.89. And the average cost of different actions varies greatly. Generally speaking, the cost of "install" and "Activate App" is much lower than that of "Add to cart" . 2021 February Shopping category average cost per install is 64.74% less than benchmark. The cost of "Add to cart" behavior is much higher than this. For more details, please check the website facebook ads cost and niche finder.

Male Female
All age $11.82 $14
18-24 16.07% less than $11.82 21.79% less than $14
25-34 2.37% greater than $11.82 0% less than $14
35-44 27.5% greater than $11.82 34% greater than $14
45-54 75.8% greater than $11.82 96.36% greater than $14
55-64 239.17% greater than $11.82 154.57% greater than $14
65+ 6.09% greater than $11.82 114.21% greater than $14

Looking at the CPA data from gender and age, the average CPA for male is about $11.82, and the average CPA for female is about $14. There is a big gap in different age ranges. The highest female CPA age range is "55-64" and the lowest is "18-24". Males have the highest CPA cost in the "55-64" age group, and the lowest CPA cost in the "18-24" age group.

Shopping Category Average CTR in Italy February 2021

category Shopping
Average CTR benchmark 1.67% (benchmark)
Gender - Male 17.96% less than benchmark
Gender - Female 7.78% greater than benchmark
Age - 13-17 17.96% less than benchmark
Age - 18-24 32.34% less than benchmark
Age - 25-34 7.78% less than benchmark
Age - 35-44 8.38% greater than benchmark
Age - 45-54 26.35% greater than benchmark
Age - 55-64 37.72% greater than benchmark
Age - 65+ 43.71% greater than benchmark

2021 February Shopping category average CTR is 1.67% (benchmark), this is a good click-through rate, if your ad can exceed the click-through rate, then it is developing well. The gender data of CTR shows that the average CTR of Male is lower than Female, so you can get more clicks for Female advertising.

Different from CPC and CPM, the average CTR shows the opposite trend in the age group. The average CTR of "65+" age range is the highest, and the average CTR of "55-64" age range ranks second. The two age groups with the lowest average CTR are "18-24" and "13-17". The younger the age, the higher the click-through rate. This presents a different trend from CPC and CPM.

Placement Publisher CTR
feed instagram 24.55% less than benchmark
instream_video facebook 92.81% greater than benchmark
instagram_stories instagram 65.87% less than benchmark
video_feeds facebook 58.08% less than benchmark
facebook_stories facebook 34.73% less than benchmark

Among all Facebook platforms, the top five with the highest average CTR are feed, instream_video, instagram_stories, video_feeds, facebook_stories, and their corresponding publishers are instagram, facebook, instagram, facebook, facebook.

Final Thoughts

2021 February Shopping category Facebook ads cost report in Italy is over here, hope these data can help you make cost less ad. Of course, if you need to obtain the interest list during Facebook advertising, you can view it in ADCostly's audience report. The advertising cost of each interest can also be viewed on the audience function page. Please check the following websites for more information: Droppoint.

The data in this article still doesn't meet your requirements? 2021 Shopping category Facebook ads cost report for other months can be viewed here.