The Site category facebook ads cost in United States August 2019

The "Site" is a common category in Facebook advertising. According to ADCostly advertising cost data, "Site" has 967208850 audience in Facebook. But many people often don't know Site Facebook ads cost benchmarks, which wastes a lot of money. The following is the Site category facebook ads cost in United States August 2019.

  • The Site category average CPC in United States August 2019 is $0.91
  • The Site category average CPM in United States August 2019 is $16.81
  • The Site category average CPA in United States August 2019 is $50.42
  • The Site category average CTR in United States August 2019 is 1.84%

However, some benchmarks can't help us reduce advertising budgets, and advertisers often need more detailed data(Such as Facebook interest list). In order to solve the problem of high advertising costs, ADCostly compiled the following Site Facebook ads cost report by category to help advertisers make better advertising budget. It is worth mentioning that AdTargeting is a Facebook interest targeting tool. Used together with ADCostly can help you make better ad marketing. If you need more professional information, please check google cpc and CPC calculator.

The Site Category Average CPC in United States August 2019

Category Site
Average CPC benchmark $0.91 (benchmark)
Gender - Male 45.05% less than benchmark
Gender - Female 8.79% less than benchmark
Age - 13-17 40.66% less than benchmark
Age - 18-24 48.35% less than benchmark
Age - 25-34 25.27% less than benchmark
Age - 35-44 12.09% less than benchmark
Age - 45-54 27.47% less than benchmark
Age - 55-64 25.27% less than benchmark
Age - 65+ 28.57% less than benchmark

First of all, PPC advertising is a common way for the Site category advertising marketing. The Site category average CPC is $0.91 (benchmark). From the perspective of gender, the average CPC of Female is higher, and its cost is 8.79% less than the average benchmark. The average CPC cost of Male will be cheaper.

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From the perspective of age, the average CPC cost in the "35-44" range is the highest, and the average CPC in the "25-34" age range ranks second. The two age groups with the lowest average CPC costs are 18-24 and 13-17. In the age range, the older the age, the more cost is spent in advertising, because as the age increases, the number of people using the Internet decreases, and the advertising costs are higher.

# Placement Publisher CPC
1 instream_video audience_network 309.89% greater than benchmark
2 rewarded_video audience_network 61.54% greater than benchmark
3 right_hand_column facebook 51.65% greater than benchmark
4 feed instagram 12.09% greater than benchmark
5 instagram_explore instagram 1.1% greater than benchmark

Among all Facebook advertising publishers, Facebook NewsFeed and Instagram are the most popular, but Audience Network and Messenger also have good advertising effects. The above CPC data shows that instream_video placement cost the most CPC, and the second place is the rewarded_video placement. Facebook provides a total of 16 placements of advertising, and more data can be queried through ADCostly.

Site Category Average CPM in United States August 2019

Category Site
Average CPM benchmark $16.81 (benchmark)
Gender - Male 43.66% less than benchmark
Gender - Female 0.42% less than benchmark
Age - 13-17 77.81% less than benchmark
Age - 18-24 54.91% less than benchmark
Age - 25-34 38.55% less than benchmark
Age - 35-44 14.1% less than benchmark
Age - 45-54 8.8% greater than benchmark
Age - 55-64 33.19% greater than benchmark
Age - 65+ 49.97% greater than benchmark

The CPM advertising is charged by the number of impressions, so the cost of CPM advertising will generally be lower than CPC advertising, but the effect may not. 2019 August Site category average CPM is $16.81 (benchmark). Analyzing CPM data from the gender, the average CPM of Male is lower than Female. Female average CPM is 0.42% less than average benchmark.

The average CPM cost trend about age is similar to the CPC trend. The average CPM cost in the "65+" range is the highest, and the average CPM in the "55-64" age range ranks second. The two age groups with the lowest average CPM cost are "13-17" and "18-24". Detailed average CPM data of age and gender can be queried by ADCostly.

# Placement Publisher CPM
1 instant_article facebook 60.5% less than benchmark
2 instream_video audience_network 24.09% less than benchmark
3 rewarded_video audience_network 60.2% greater than benchmark
4 search facebook 92.5% less than benchmark
5 instream_video facebook 58.83% less than benchmark

Among all Facebook platforms, the top five with the highest average CPM costs are instant_article, instream_video, rewarded_video, search, instream_video, and their corresponding publishers are facebook, audience_network, audience_network, facebook, facebook. The 2021 ad placement cost and strategy can help you make better CPM advertising budget.

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Site Category Average CPA in United States August 2019

Action Cost Benchmarks
All Actions $50.42
Activate App 94.51% less than benchmark
Install 51.14% greater than benchmark
Complete Registration 70.73% less than benchmark
Add to cart 75.31% less than benchmark
Purchase 19.62% greater than benchmark

Among all actions, Facebook’s average CPA is $50.42. And the average cost of different actions varies greatly. Generally speaking, the cost of "install" and "Activate App" is much lower than that of "Add to cart" . 2019 August Site category average cost per install is 51.14% greater than benchmark. The cost of "Add to cart" behavior is much higher than this. For more details, please check the website Facebook Advertising Benchmarks and facebook ads spy free.

Male Female
All age $15.72 $90.95
18-24 66.16% less than $15.72 79.59% less than $90.95
25-34 29.58% greater than $15.72 13.96% less than $90.95
35-44 383.02% greater than $15.72 186.25% greater than $90.95
45-54 849.81% greater than $15.72 319.76% greater than $90.95
55-64 1020.93% greater than $15.72 285.75% greater than $90.95
65+ 471.76% greater than $15.72 120.77% greater than $90.95

Looking at the CPA data from gender and age, the average CPA for male is about $15.72, and the average CPA for female is about $90.95. There is a big gap in different age ranges. The highest female CPA age range is "45-54" and the lowest is "18-24". Males have the highest CPA cost in the "55-64" age group, and the lowest CPA cost in the "18-24" age group.

Site Category Average CTR in United States August 2019

category Site
Average CTR benchmark 1.84% (benchmark)
Gender - Male 3.8% greater than benchmark
Gender - Female 9.24% greater than benchmark
Age - 13-17 62.5% less than benchmark
Age - 18-24 12.5% less than benchmark
Age - 25-34 17.39% less than benchmark
Age - 35-44 1.63% less than benchmark
Age - 45-54 50% greater than benchmark
Age - 55-64 79.89% greater than benchmark
Age - 65+ 110.33% greater than benchmark

2019 August Site category average CTR is 1.84% (benchmark), this is a good click-through rate, if your ad can exceed the click-through rate, then it is developing well. The gender data of CTR shows that the average CTR of Male is lower than Female, so you can get more clicks for Female advertising.

Different from CPC and CPM, the average CTR shows the opposite trend in the age group. The average CTR of "65+" age range is the highest, and the average CTR of "55-64" age range ranks second. The two age groups with the lowest average CTR are "13-17" and "25-34". The younger the age, the higher the click-through rate. This presents a different trend from CPC and CPM.

Placement Publisher CTR
instream_video audience_network 81.52% less than benchmark
instant_article facebook 26.09% less than benchmark
facebook_stories facebook 33.7% greater than benchmark
instagram_stories instagram 45.65% less than benchmark
messenger_stories messenger 15.22% greater than benchmark

Among all Facebook platforms, the top five with the highest average CTR are instream_video, instant_article, facebook_stories, instagram_stories, messenger_stories, and their corresponding publishers are audience_network, facebook, facebook, instagram, messenger.

Final Thoughts

2019 August Site category Facebook ads cost report in United States is over here, hope these data can help you make cost less ad. Of course, if you need to obtain the interest list during Facebook advertising, you can view it in ADCostly's audience report. The advertising cost of each interest can also be viewed on the audience function page. Please check the following websites for more information: turbo ad finder.

The data in this article still doesn't meet your requirements? 2019 Site category Facebook ads cost report for other months can be viewed here.