The Social category facebook ads cost in Spain May 2020

The "Social" is a common category in Facebook advertising. According to ADCostly advertising cost data, "Social" has 110991440 audience in Facebook. But many people often don't know Social Facebook ads cost benchmarks, which wastes a lot of money. The following is the Social category facebook ads cost in Spain May 2020.

  • The Social category average CPC in Spain May 2020 is $0.15
  • The Social category average CPM in Spain May 2020 is $2.01
  • The Social category average CPA in Spain May 2020 is $5.16
  • The Social category average CTR in Spain May 2020 is 5.39%

However, some benchmarks can't help us reduce advertising budgets, and advertisers often need more detailed data(Such as Facebook interest list). In order to solve the problem of high advertising costs, ADCostly compiled the following Social Facebook ads cost report by category to help advertisers make better advertising budget. It is worth mentioning that AdTargeting is a Facebook interest targeting tool. Used together with ADCostly can help you make better ad marketing. If you need more professional information, please check yahoo ads cost and facebook advertising benchmarks 2020.

The Social Category Average CPC in Spain May 2020

Category Social
Average CPC benchmark $0.15 (benchmark)
Gender - Male 40% less than benchmark
Gender - Female 26.67% less than benchmark
Age - 13-17 273.33% greater than benchmark
Age - 18-24 26.67% greater than benchmark
Age - 25-34 13.33% greater than benchmark
Age - 35-44 20% less than benchmark
Age - 45-54 6.67% less than benchmark
Age - 55-64 40% less than benchmark
Age - 65+ 33.33% less than benchmark

First of all, PPC advertising is a common way for the Social category advertising marketing. The Social category average CPC is $0.15 (benchmark). From the perspective of gender, the average CPC of Female is higher, and its cost is 26.67% less than the average benchmark. The average CPC cost of Male will be cheaper.

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From the perspective of age, the average CPC cost in the "13-17" range is the highest, and the average CPC in the "18-24" age range ranks second. The two age groups with the lowest average CPC costs are 55-64 and 65+. In the age range, the older the age, the more cost is spent in advertising, because as the age increases, the number of people using the Internet decreases, and the advertising costs are higher.

# Placement Publisher CPC
1 instant_article facebook 846.67% greater than benchmark
2 instagram_explore instagram 586.67% greater than benchmark
3 feed instagram 553.33% greater than benchmark
4 video_feeds facebook 526.67% greater than benchmark
5 messenger_inbox messenger 433.33% greater than benchmark

Among all Facebook advertising publishers, Facebook NewsFeed and Instagram are the most popular, but Audience Network and Messenger also have good advertising effects. The above CPC data shows that instant_article placement cost the most CPC, and the second place is the instagram_explore placement. Facebook provides a total of 16 placements of advertising, and more data can be queried through ADCostly.

Social Category Average CPM in Spain May 2020

Category Social
Average CPM benchmark $2.01 (benchmark)
Gender - Male 16.92% less than benchmark
Gender - Female 16.92% less than benchmark
Age - 13-17 85.57% greater than benchmark
Age - 18-24 39.3% less than benchmark
Age - 25-34 32.84% less than benchmark
Age - 35-44 24.38% less than benchmark
Age - 45-54 11.44% less than benchmark
Age - 55-64 9.45% greater than benchmark
Age - 65+ 41.29% greater than benchmark

The CPM advertising is charged by the number of impressions, so the cost of CPM advertising will generally be lower than CPC advertising, but the effect may not. 2020 May Social category average CPM is $2.01 (benchmark). Analyzing CPM data from the gender, the average CPM of Male is lower than Female. Female average CPM is 16.92% less than average benchmark.

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The average CPM cost trend about age is similar to the CPC trend. The average CPM cost in the "13-17" range is the highest, and the average CPM in the "65+" age range ranks second. The two age groups with the lowest average CPM cost are "18-24" and "25-34". Detailed average CPM data of age and gender can be queried by ADCostly.

# Placement Publisher CPM
1 messenger_inbox messenger 186.57% greater than benchmark
2 feed instagram 155.72% greater than benchmark
3 feed facebook 25.37% less than benchmark
4 an_classic audience_network 12.44% less than benchmark
5 rewarded_video audience_network 23.88% greater than benchmark

Among all Facebook platforms, the top five with the highest average CPM costs are messenger_inbox, feed, feed, an_classic, rewarded_video, and their corresponding publishers are messenger, instagram, facebook, audience_network, audience_network. The 2021 ad placement cost and strategy can help you make better CPM advertising budget.

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Social Category Average CPA in Spain May 2020

Action Cost Benchmarks
All Actions $5.16
Activate App 99.81% less than benchmark
Install 66.1% less than benchmark
Complete Registration 139.43% greater than benchmark
Add to cart 97.85% less than benchmark
Purchase 73.19% less than benchmark

Among all actions, Facebook’s average CPA is $5.16. And the average cost of different actions varies greatly. Generally speaking, the cost of "install" and "Activate App" is much lower than that of "Add to cart" . 2020 May Social category average cost per install is 66.1% less than benchmark. The cost of "Add to cart" behavior is much higher than this. For more details, please check the website ad cost and facebook ad spy tool.

Male Female
All age $7.45 $13.53
18-24 16.38% less than $7.45 37.18% less than $13.53
25-34 5.64% less than $7.45 18.48% less than $13.53
35-44 30.07% greater than $7.45 7.69% greater than $13.53
45-54 102.95% greater than $7.45 100.89% greater than $13.53
55-64 202.01% greater than $7.45 293.87% greater than $13.53
65+ 119.06% greater than $7.45 213.75% greater than $13.53

Looking at the CPA data from gender and age, the average CPA for male is about $7.45, and the average CPA for female is about $13.53. There is a big gap in different age ranges. The highest female CPA age range is "55-64" and the lowest is "18-24". Males have the highest CPA cost in the "55-64" age group, and the lowest CPA cost in the "18-24" age group.

Social Category Average CTR in Spain May 2020

category Social
Average CTR benchmark 5.39% (benchmark)
Gender - Male 65.31% less than benchmark
Gender - Female 71.24% less than benchmark
Age - 13-17 83.49% less than benchmark
Age - 18-24 20.59% less than benchmark
Age - 25-34 63.64% less than benchmark
Age - 35-44 77.18% less than benchmark
Age - 45-54 75.88% less than benchmark
Age - 55-64 56.59% less than benchmark
Age - 65+ 44.9% less than benchmark

2020 May Social category average CTR is 5.39% (benchmark), this is a good click-through rate, if your ad can exceed the click-through rate, then it is developing well. The gender data of CTR shows that the average CTR of Female is lower than Male, so you can get more clicks for Male advertising.

Different from CPC and CPM, the average CTR shows the opposite trend in the age group. The average CTR of "18-24" age range is the highest, and the average CTR of "65+" age range ranks second. The two age groups with the lowest average CTR are "13-17" and "35-44". The younger the age, the higher the click-through rate. This presents a different trend from CPC and CPM.

Placement Publisher CTR
instagram_stories instagram 84.6% less than benchmark
feed facebook 96.29% less than benchmark
instream_video facebook 27.64% less than benchmark
instagram_explore instagram 80.71% less than benchmark
rewarded_video audience_network 204.45% greater than benchmark

Among all Facebook platforms, the top five with the highest average CTR are instagram_stories, feed, instream_video, instagram_explore, rewarded_video, and their corresponding publishers are instagram, facebook, facebook, instagram, audience_network.

Final Thoughts

2020 May Social category Facebook ads cost report in Spain is over here, hope these data can help you make cost less ad. Of course, if you need to obtain the interest list during Facebook advertising, you can view it in ADCostly's audience report. The advertising cost of each interest can also be viewed on the audience function page. Please check the following websites for more information: sproutify content marketing.

The data in this article still doesn't meet your requirements? 2020 Social category Facebook ads cost report for other months can be viewed here.