The Strategy category facebook ads cost in Germany December 2020

The "Strategy" is a common category in Facebook advertising. According to ADCostly advertising cost data, "Strategy" has 51692530 audience in Facebook. But many people often don't know Strategy Facebook ads cost benchmarks, which wastes a lot of money. The following is the Strategy category facebook ads cost in Germany December 2020.

  • The Strategy category average CPC in Germany December 2020 is $2.49
  • The Strategy category average CPM in Germany December 2020 is $24.77
  • The Strategy category average CPA in Germany December 2020 is $30.14
  • The Strategy category average CTR in Germany December 2020 is 1.49%

However, some benchmarks can't help us reduce advertising budgets, and advertisers often need more detailed data(Such as Facebook interest list). In order to solve the problem of high advertising costs, ADCostly compiled the following Strategy Facebook ads cost report by category to help advertisers make better advertising budget. It is worth mentioning that AdTargeting is a Facebook interest targeting tool. Used together with ADCostly can help you make better ad marketing. If you need more professional information, please check fb ads cost and facebook cpm by country 2020.


The Strategy Category Average CPC in Germany December 2020

Category Strategy
Average CPC benchmark $2.49 (benchmark)
Gender - Male 0.8% greater than benchmark
Gender - Female 36.95% less than benchmark
Age - 13-17 69.88% less than benchmark
Age - 18-24 30.92% less than benchmark
Age - 25-34 2.01% greater than benchmark
Age - 35-44 12.45% greater than benchmark
Age - 45-54 19.68% greater than benchmark
Age - 55-64 8.03% less than benchmark
Age - 65+ 47.79% less than benchmark

First of all, PPC advertising is a common way for the Strategy category advertising marketing. The Strategy category average CPC is $2.49 (benchmark). From the perspective of gender, the average CPC of Male is higher, and its cost is 0.8% greater than the average benchmark. The average CPC cost of Female will be cheaper.

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From the perspective of age, the average CPC cost in the "45-54" range is the highest, and the average CPC in the "35-44" age range ranks second. The two age groups with the lowest average CPC costs are 13-17 and 65+. In the age range, the older the age, the more cost is spent in advertising, because as the age increases, the number of people using the Internet decreases, and the advertising costs are higher.

# Placement Publisher CPC
1 instream_video facebook 67.87% greater than benchmark
2 feed instagram 45.38% greater than benchmark
3 feed facebook 31.33% greater than benchmark
4 messenger_inbox messenger 3.21% less than benchmark
5 video_feeds facebook 3.61% less than benchmark

Among all Facebook advertising publishers, Facebook NewsFeed and Instagram are the most popular, but Audience Network and Messenger also have good advertising effects. The above CPC data shows that instream_video placement cost the most CPC, and the second place is the feed placement. Facebook provides a total of 16 placements of advertising, and more data can be queried through ADCostly.


Strategy Category Average CPM in Germany December 2020

Category Strategy
Average CPM benchmark $24.77 (benchmark)
Gender - Male 49.86% less than benchmark
Gender - Female 16.47% less than benchmark
Age - 13-17 66.29% less than benchmark
Age - 18-24 19.26% less than benchmark
Age - 25-34 12.68% greater than benchmark
Age - 35-44 31.17% greater than benchmark
Age - 45-54 28.7% greater than benchmark
Age - 55-64 33.27% less than benchmark
Age - 65+ 52.64% less than benchmark

The CPM advertising is charged by the number of impressions, so the cost of CPM advertising will generally be lower than CPC advertising, but the effect may not. 2020 December Strategy category average CPM is $24.77 (benchmark). Analyzing CPM data from the gender, the average CPM of Male is lower than Female. Female average CPM is 16.47% less than average benchmark.

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The average CPM cost trend about age is similar to the CPC trend. The average CPM cost in the "35-44" range is the highest, and the average CPM in the "45-54" age range ranks second. The two age groups with the lowest average CPM cost are "13-17" and "65+". Detailed average CPM data of age and gender can be queried by ADCostly.

# Placement Publisher CPM
1 facebook_stories facebook 33.79% less than benchmark
2 feed instagram 44.85% less than benchmark
3 feed facebook 30.48% greater than benchmark
4 instagram_stories instagram 61.77% less than benchmark
5 video_feeds facebook 69.2% less than benchmark

Among all Facebook platforms, the top five with the highest average CPM costs are facebook_stories, feed, feed, instagram_stories, video_feeds, and their corresponding publishers are facebook, instagram, facebook, instagram, facebook. The 2021 ad placement cost and strategy can help you make better CPM advertising budget.

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Strategy Category Average CPA in Germany December 2020

Action Cost Benchmarks
All Actions $30.14
Activate App 98.03% less than benchmark
Install 68.02% less than benchmark
Complete Registration 42.48% less than benchmark
Add to cart 0.81% greater than benchmark
Purchase 110.51% greater than benchmark

Among all actions, Facebook’s average CPA is $30.14. And the average cost of different actions varies greatly. Generally speaking, the cost of "install" and "Activate App" is much lower than that of "Add to cart" . 2020 December Strategy category average cost per install is 68.02% less than benchmark. The cost of "Add to cart" behavior is much higher than this. For more details, please check the website cost per click calculator and amazon resellers.

Male Female
All age $6.36 $14.71
18-24 43.08% less than $6.36 9.11% less than $14.71
25-34 9.59% less than $6.36 7.61% greater than $14.71
35-44 35.69% greater than $6.36 13.53% greater than $14.71
45-54 94.81% greater than $6.36 4.69% greater than $14.71
55-64 115.09% greater than $6.36 59.62% less than $14.71
65+ 16.98% greater than $6.36 52.21% less than $14.71

Looking at the CPA data from gender and age, the average CPA for male is about $6.36, and the average CPA for female is about $14.71. There is a big gap in different age ranges. The highest female CPA age range is "35-44" and the lowest is "55-64". Males have the highest CPA cost in the "55-64" age group, and the lowest CPA cost in the "18-24" age group.


Strategy Category Average CTR in Germany December 2020

category Strategy
Average CTR benchmark 1.49% (benchmark)
Gender - Male 67.11% less than benchmark
Gender - Female 16.11% greater than benchmark
Age - 13-17 20.13% less than benchmark
Age - 18-24 12.08% less than benchmark
Age - 25-34 8.05% less than benchmark
Age - 35-44 12.75% greater than benchmark
Age - 45-54 31.54% greater than benchmark
Age - 55-64 62.42% greater than benchmark
Age - 65+ 93.29% greater than benchmark

2020 December Strategy category average CTR is 1.49% (benchmark), this is a good click-through rate, if your ad can exceed the click-through rate, then it is developing well. The gender data of CTR shows that the average CTR of Male is lower than Female, so you can get more clicks for Female advertising.

Different from CPC and CPM, the average CTR shows the opposite trend in the age group. The average CTR of "65+" age range is the highest, and the average CTR of "55-64" age range ranks second. The two age groups with the lowest average CTR are "13-17" and "18-24". The younger the age, the higher the click-through rate. This presents a different trend from CPC and CPM.

Placement Publisher CTR
messenger_inbox messenger 1.34% greater than benchmark
an_classic audience_network 6.04% greater than benchmark
feed facebook 1.34% greater than benchmark
video_feeds facebook 55.7% less than benchmark
messenger_stories messenger 81.21% greater than benchmark

Among all Facebook platforms, the top five with the highest average CTR are messenger_inbox, an_classic, feed, video_feeds, messenger_stories, and their corresponding publishers are messenger, audience_network, facebook, facebook, messenger.


Final Thoughts

2020 December Strategy category Facebook ads cost report in Germany is over here, hope these data can help you make cost less ad. Of course, if you need to obtain the interest list during Facebook advertising, you can view it in ADCostly's audience report. The advertising cost of each interest can also be viewed on the audience function page. Please check the following websites for more information: most successful shopify stores.

The data in this article still doesn't meet your requirements? 2020 Strategy category Facebook ads cost report for other months can be viewed here.