The Travel category facebook ads cost in France August 2021

The "Travel" is a common category in Facebook advertising. According to ADCostly advertising cost data, "Travel" has 1378768470 audience in Facebook. But many people often don't know Travel Facebook ads cost benchmarks, which wastes a lot of money. The following is the Travel category facebook ads cost in France August 2021.

  • The Travel category average CPC in France August 2021 is $2.2
  • The Travel category average CPM in France August 2021 is $10.49
  • The Travel category average CPA in France August 2021 is $4.3
  • The Travel category average CTR in France August 2021 is 1.16%

However, some benchmarks can't help us reduce advertising budgets, and advertisers often need more detailed data(Such as Facebook interest list). In order to solve the problem of high advertising costs, ADCostly compiled the following Travel Facebook ads cost report by category to help advertisers make better advertising budget. It is worth mentioning that AdTargeting is a Facebook interest targeting tool. Used together with ADCostly can help you make better ad marketing. If you need more professional information, please check facebook cpm rates by country and Facebook Advertising Benchmarks.


The Travel Category Average CPC in France August 2021

Category Travel
Average CPC benchmark $2.2 (benchmark)
Gender - Male 24.09% less than benchmark
Gender - Female 28.18% less than benchmark
Age - 13-17 29.09% less than benchmark
Age - 18-24 26.82% less than benchmark
Age - 25-34 23.64% less than benchmark
Age - 35-44 30.45% less than benchmark
Age - 45-54 30.91% less than benchmark
Age - 55-64 30.45% less than benchmark
Age - 65+ 30% less than benchmark

First of all, PPC advertising is a common way for the Travel category advertising marketing. The Travel category average CPC is $2.2 (benchmark). From the perspective of gender, the average CPC of Male is higher, and its cost is 24.09% less than the average benchmark. The average CPC cost of Female will be cheaper.

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From the perspective of age, the average CPC cost in the "25-34" range is the highest, and the average CPC in the "18-24" age range ranks second. The two age groups with the lowest average CPC costs are 45-54 and 35-44. In the age range, the older the age, the more cost is spent in advertising, because as the age increases, the number of people using the Internet decreases, and the advertising costs are higher.

# Placement Publisher CPC
1 instagram_stories instagram 38.64% greater than benchmark
2 rewarded_video audience_network 25.45% less than benchmark
3 instream_video facebook 29.09% less than benchmark
4 messenger_inbox messenger 29.55% less than benchmark
5 an_classic audience_network 30% less than benchmark

Among all Facebook advertising publishers, Facebook NewsFeed and Instagram are the most popular, but Audience Network and Messenger also have good advertising effects. The above CPC data shows that instagram_stories placement cost the most CPC, and the second place is the rewarded_video placement. Facebook provides a total of 16 placements of advertising, and more data can be queried through ADCostly.


Travel Category Average CPM in France August 2021

Category Travel
Average CPM benchmark $10.49 (benchmark)
Gender - Male 0.48% less than benchmark
Gender - Female 1.05% greater than benchmark
Age - 13-17 1.43% greater than benchmark
Age - 18-24 1.81% less than benchmark
Age - 25-34 0% less than benchmark
Age - 35-44 3.34% greater than benchmark
Age - 45-54 6.48% greater than benchmark
Age - 55-64 4.58% greater than benchmark
Age - 65+ 4.1% greater than benchmark

The CPM advertising is charged by the number of impressions, so the cost of CPM advertising will generally be lower than CPC advertising, but the effect may not. 2021 August Travel category average CPM is $10.49 (benchmark). Analyzing CPM data from the gender, the average CPM of Male is lower than Female. Female average CPM is 1.05% greater than average benchmark.

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The average CPM cost trend about age is similar to the CPC trend. The average CPM cost in the "45-54" range is the highest, and the average CPM in the "55-64" age range ranks second. The two age groups with the lowest average CPM cost are "18-24" and "25-34". Detailed average CPM data of age and gender can be queried by ADCostly.

# Placement Publisher CPM
1 messenger_stories messenger 0.1% greater than benchmark
2 messenger_inbox messenger 0.76% greater than benchmark
3 feed instagram 15.73% less than benchmark
4 an_classic audience_network 0.57% greater than benchmark
5 feed facebook 42.61% less than benchmark

Among all Facebook platforms, the top five with the highest average CPM costs are messenger_stories, messenger_inbox, feed, an_classic, feed, and their corresponding publishers are messenger, messenger, instagram, audience_network, facebook. The 2021 ad placement cost and strategy can help you make better CPM advertising budget.

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Travel Category Average CPA in France August 2021

Action Cost Benchmarks
All Actions $4.3
Activate App 96.11% less than benchmark
Install 54.27% less than benchmark
Complete Registration 129.21% greater than benchmark
Add to cart 57.08% less than benchmark
Purchase 75.19% less than benchmark

Among all actions, Facebook’s average CPA is $4.3. And the average cost of different actions varies greatly. Generally speaking, the cost of "install" and "Activate App" is much lower than that of "Add to cart" . 2021 August Travel category average cost per install is 54.27% less than benchmark. The cost of "Add to cart" behavior is much higher than this. For more details, please check the website how much do facebook ads cost and ebay dropshipping suppliers.

Male Female
All age $8.49 $7.7
18-24 15.55% less than $8.49 13.38% less than $7.7
25-34 2.24% less than $8.49 1.56% less than $7.7
35-44 27.56% greater than $8.49 26.62% greater than $7.7
45-54 74.56% greater than $8.49 50.52% greater than $7.7
55-64 56.77% greater than $8.49 7.27% greater than $7.7
65+ 87.99% less than $8.49 86.75% less than $7.7

Looking at the CPA data from gender and age, the average CPA for male is about $8.49, and the average CPA for female is about $7.7. There is a big gap in different age ranges. The highest female CPA age range is "45-54" and the lowest is "65+". Males have the highest CPA cost in the "45-54" age group, and the lowest CPA cost in the "65+" age group.


Travel Category Average CTR in France August 2021

category Travel
Average CTR benchmark 1.16% (benchmark)
Gender - Male 12.07% greater than benchmark
Gender - Female 15.52% greater than benchmark
Age - 13-17 18.1% greater than benchmark
Age - 18-24 12.07% greater than benchmark
Age - 25-34 11.21% greater than benchmark
Age - 35-44 23.28% greater than benchmark
Age - 45-54 32.76% greater than benchmark
Age - 55-64 29.31% greater than benchmark
Age - 65+ 25.86% greater than benchmark

2021 August Travel category average CTR is 1.16% (benchmark), this is a good click-through rate, if your ad can exceed the click-through rate, then it is developing well. The gender data of CTR shows that the average CTR of Male is lower than Female, so you can get more clicks for Female advertising.

Different from CPC and CPM, the average CTR shows the opposite trend in the age group. The average CTR of "45-54" age range is the highest, and the average CTR of "55-64" age range ranks second. The two age groups with the lowest average CTR are "25-34" and "18-24". The younger the age, the higher the click-through rate. This presents a different trend from CPC and CPM.

Placement Publisher CTR
an_classic audience_network 6.9% greater than benchmark
rewarded_video audience_network 27.59% less than benchmark
instream_video facebook 43.1% greater than benchmark
feed facebook 20.69% less than benchmark
messenger_stories messenger 21.55% greater than benchmark

Among all Facebook platforms, the top five with the highest average CTR are an_classic, rewarded_video, instream_video, feed, messenger_stories, and their corresponding publishers are audience_network, audience_network, facebook, facebook, messenger.


Final Thoughts

2021 August Travel category Facebook ads cost report in France is over here, hope these data can help you make cost less ad. Of course, if you need to obtain the interest list during Facebook advertising, you can view it in ADCostly's audience report. The advertising cost of each interest can also be viewed on the audience function page. Please check the following websites for more information: shopify shop name.

The data in this article still doesn't meet your requirements? 2021 Travel category Facebook ads cost report for other months can be viewed here.