The Travel category facebook ads cost in United States June 2021

The "Travel" is a common category in Facebook advertising. According to ADCostly advertising cost data, "Travel" has 1378768470 audience in Facebook. But many people often don't know Travel Facebook ads cost benchmarks, which wastes a lot of money. The following is the Travel category facebook ads cost in United States June 2021.

  • The Travel category average CPC in United States June 2021 is $2.33
  • The Travel category average CPM in United States June 2021 is $19.08
  • The Travel category average CPA in United States June 2021 is $2.49
  • The Travel category average CTR in United States June 2021 is 1.74%

However, some benchmarks can't help us reduce advertising budgets, and advertisers often need more detailed data(Such as Facebook interest list). In order to solve the problem of high advertising costs, ADCostly compiled the following Travel Facebook ads cost report by category to help advertisers make better advertising budget. It is worth mentioning that AdTargeting is a Facebook interest targeting tool. Used together with ADCostly can help you make better ad marketing. If you need more professional information, please check facebook ads cpm by country 2020 and facebook ad benchmarks.


The Travel Category Average CPC in United States June 2021

Category Travel
Average CPC benchmark $2.33 (benchmark)
Gender - Male 61.8% less than benchmark
Gender - Female 51.5% less than benchmark
Age - 13-17 59.23% less than benchmark
Age - 18-24 55.79% less than benchmark
Age - 25-34 57.51% less than benchmark
Age - 35-44 57.08% less than benchmark
Age - 45-54 51.07% less than benchmark
Age - 55-64 41.2% less than benchmark
Age - 65+ 25.32% less than benchmark

First of all, PPC advertising is a common way for the Travel category advertising marketing. The Travel category average CPC is $2.33 (benchmark). From the perspective of gender, the average CPC of Female is higher, and its cost is 51.5% less than the average benchmark. The average CPC cost of Male will be cheaper.

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From the perspective of age, the average CPC cost in the "65+" range is the highest, and the average CPC in the "55-64" age range ranks second. The two age groups with the lowest average CPC costs are 13-17 and 25-34. In the age range, the older the age, the more cost is spent in advertising, because as the age increases, the number of people using the Internet decreases, and the advertising costs are higher.

# Placement Publisher CPC
1 an_classic audience_network 13.3% less than benchmark
2 instream_video facebook 60.52% less than benchmark
3 facebook_stories facebook 61.8% less than benchmark
4 feed facebook 61.8% less than benchmark
5 messenger_stories messenger 61.8% less than benchmark

Among all Facebook advertising publishers, Facebook NewsFeed and Instagram are the most popular, but Audience Network and Messenger also have good advertising effects. The above CPC data shows that an_classic placement cost the most CPC, and the second place is the instream_video placement. Facebook provides a total of 16 placements of advertising, and more data can be queried through ADCostly.


Travel Category Average CPM in United States June 2021

Category Travel
Average CPM benchmark $19.08 (benchmark)
Gender - Male 18.03% less than benchmark
Gender - Female 60.48% less than benchmark
Age - 13-17 61.53% less than benchmark
Age - 18-24 47.06% less than benchmark
Age - 25-34 36.32% less than benchmark
Age - 35-44 8.07% less than benchmark
Age - 45-54 27.46% greater than benchmark
Age - 55-64 91.88% greater than benchmark
Age - 65+ 146.02% greater than benchmark

The CPM advertising is charged by the number of impressions, so the cost of CPM advertising will generally be lower than CPC advertising, but the effect may not. 2021 June Travel category average CPM is $19.08 (benchmark). Analyzing CPM data from the gender, the average CPM of Female is lower than Male. Male average CPM is 18.03% less than average benchmark.

The average CPM cost trend about age is similar to the CPC trend. The average CPM cost in the "65+" range is the highest, and the average CPM in the "55-64" age range ranks second. The two age groups with the lowest average CPM cost are "13-17" and "18-24". Detailed average CPM data of age and gender can be queried by ADCostly.

# Placement Publisher CPM
1 feed facebook 43.71% greater than benchmark
2 feed instagram 74.48% less than benchmark
3 rewarded_video audience_network 42.14% less than benchmark
4 messenger_stories messenger 47.59% less than benchmark
5 instagram_stories instagram 73.01% less than benchmark

Among all Facebook platforms, the top five with the highest average CPM costs are feed, feed, rewarded_video, messenger_stories, instagram_stories, and their corresponding publishers are facebook, instagram, audience_network, messenger, instagram. The 2021 ad placement cost and strategy can help you make better CPM advertising budget.

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Travel Category Average CPA in United States June 2021

Action Cost Benchmarks
All Actions $2.49
Activate App 99.72% less than benchmark
Install 73.65% less than benchmark
Complete Registration 7.35% less than benchmark
Add to cart 60.09% less than benchmark
Purchase 81.24% greater than benchmark

Among all actions, Facebook’s average CPA is $2.49. And the average cost of different actions varies greatly. Generally speaking, the cost of "install" and "Activate App" is much lower than that of "Add to cart" . 2021 June Travel category average cost per install is 73.65% less than benchmark. The cost of "Add to cart" behavior is much higher than this. For more details, please check the website Facebook Ad Placement and facebook ads spy.

Male Female
All age $8.48 $7.51
18-24 18.04% less than $8.48 15.85% less than $7.51
25-34 3.07% less than $8.48 1.46% less than $7.51
35-44 89.62% less than $8.48 88.28% less than $7.51
45-54 89.62% less than $8.48 88.28% less than $7.51
55-64 89.62% less than $8.48 88.28% less than $7.51
65+ 89.62% less than $8.48 88.28% less than $7.51

Looking at the CPA data from gender and age, the average CPA for male is about $8.48, and the average CPA for female is about $7.51. There is a big gap in different age ranges. The highest female CPA age range is "25-34" and the lowest is "45-54". Males have the highest CPA cost in the "25-34" age group, and the lowest CPA cost in the "45-54" age group.


Travel Category Average CTR in United States June 2021

category Travel
Average CTR benchmark 1.74% (benchmark)
Gender - Male 102.3% greater than benchmark
Gender - Female 19.54% less than benchmark
Age - 13-17 6.9% less than benchmark
Age - 18-24 17.82% greater than benchmark
Age - 25-34 42.53% greater than benchmark
Age - 35-44 100.57% greater than benchmark
Age - 45-54 143.1% greater than benchmark
Age - 55-64 197.7% greater than benchmark
Age - 65+ 197.13% greater than benchmark

2021 June Travel category average CTR is 1.74% (benchmark), this is a good click-through rate, if your ad can exceed the click-through rate, then it is developing well. The gender data of CTR shows that the average CTR of Female is lower than Male, so you can get more clicks for Male advertising.

Different from CPC and CPM, the average CTR shows the opposite trend in the age group. The average CTR of "55-64" age range is the highest, and the average CTR of "65+" age range ranks second. The two age groups with the lowest average CTR are "13-17" and "18-24". The younger the age, the higher the click-through rate. This presents a different trend from CPC and CPM.

Placement Publisher CTR
instagram_explore instagram 21.26% greater than benchmark
video_feeds facebook 77.59% greater than benchmark
instagram_stories instagram 37.36% less than benchmark
messenger_stories messenger 74.14% greater than benchmark
an_classic audience_network 47.7% greater than benchmark

Among all Facebook platforms, the top five with the highest average CTR are instagram_explore, video_feeds, instagram_stories, messenger_stories, an_classic, and their corresponding publishers are instagram, facebook, instagram, messenger, audience_network.


Final Thoughts

2021 June Travel category Facebook ads cost report in United States is over here, hope these data can help you make cost less ad. Of course, if you need to obtain the interest list during Facebook advertising, you can view it in ADCostly's audience report. The advertising cost of each interest can also be viewed on the audience function page. Please check the following websites for more information: instagram spy.

The data in this article still doesn't meet your requirements? 2021 Travel category Facebook ads cost report for other months can be viewed here.