The Video Players category facebook ads cost in Australia August 2021

The "Video Players" is a common category in Facebook advertising. According to ADCostly advertising cost data, "Video Players" has 979376060 audience in Facebook. But many people often don't know Video Players Facebook ads cost benchmarks, which wastes a lot of money. The following is the Video Players category facebook ads cost in Australia August 2021.

  • The Video Players category average CPC in Australia August 2021 is $0.72
  • The Video Players category average CPM in Australia August 2021 is $8.46
  • The Video Players category average CPA in Australia August 2021 is $0.69
  • The Video Players category average CTR in Australia August 2021 is 2.35%

However, some benchmarks can't help us reduce advertising budgets, and advertisers often need more detailed data(Such as Facebook interest list). In order to solve the problem of high advertising costs, ADCostly compiled the following Video Players Facebook ads cost report by category to help advertisers make better advertising budget. It is worth mentioning that AdTargeting is a Facebook interest targeting tool. Used together with ADCostly can help you make better ad marketing. If you need more professional information, please check cpm facebook ads and ad cost by country.


The Video Players Category Average CPC in Australia August 2021

Category Video Players
Average CPC benchmark $0.72 (benchmark)
Gender - Male 75% less than benchmark
Gender - Female 75% less than benchmark
Age - 13-17 37.5% less than benchmark
Age - 18-24 33.33% less than benchmark
Age - 25-34 29.17% less than benchmark
Age - 35-44 38.89% less than benchmark
Age - 45-54 50% less than benchmark
Age - 55-64 65.28% less than benchmark
Age - 65+ 73.61% less than benchmark

First of all, PPC advertising is a common way for the Video Players category advertising marketing. The Video Players category average CPC is $0.72 (benchmark). From the perspective of gender, the average CPC of Female is higher, and its cost is 75% less than the average benchmark. The average CPC cost of Male will be cheaper.

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From the perspective of age, the average CPC cost in the "25-34" range is the highest, and the average CPC in the "18-24" age range ranks second. The two age groups with the lowest average CPC costs are 65+ and 55-64. In the age range, the older the age, the more cost is spent in advertising, because as the age increases, the number of people using the Internet decreases, and the advertising costs are higher.

# Placement Publisher CPC
1 rewarded_video audience_network 47.22% less than benchmark
2 feed facebook 47.22% less than benchmark
3 an_classic audience_network 48.61% less than benchmark
4 feed instagram 55.56% less than benchmark
5 facebook_stories facebook 62.5% less than benchmark

Among all Facebook advertising publishers, Facebook NewsFeed and Instagram are the most popular, but Audience Network and Messenger also have good advertising effects. The above CPC data shows that rewarded_video placement cost the most CPC, and the second place is the feed placement. Facebook provides a total of 16 placements of advertising, and more data can be queried through ADCostly.


Video Players Category Average CPM in Australia August 2021

Category Video Players
Average CPM benchmark $8.46 (benchmark)
Gender - Male 80.73% less than benchmark
Gender - Female 80.73% less than benchmark
Age - 13-17 37.35% less than benchmark
Age - 18-24 11.82% less than benchmark
Age - 25-34 5.91% less than benchmark
Age - 35-44 12.41% less than benchmark
Age - 45-54 27.66% less than benchmark
Age - 55-64 37% less than benchmark
Age - 65+ 60.87% less than benchmark

The CPM advertising is charged by the number of impressions, so the cost of CPM advertising will generally be lower than CPC advertising, but the effect may not. 2021 August Video Players category average CPM is $8.46 (benchmark). Analyzing CPM data from the gender, the average CPM of Male is lower than Female. Female average CPM is 80.73% less than average benchmark.

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The average CPM cost trend about age is similar to the CPC trend. The average CPM cost in the "25-34" range is the highest, and the average CPM in the "18-24" age range ranks second. The two age groups with the lowest average CPM cost are "65+" and "13-17". Detailed average CPM data of age and gender can be queried by ADCostly.

# Placement Publisher CPM
1 instagram_explore instagram 62.06% less than benchmark
2 messenger_inbox messenger 80.73% less than benchmark
3 rewarded_video audience_network 34.87% less than benchmark
4 instant_article facebook 77.66% less than benchmark
5 instagram_stories instagram 64.3% less than benchmark

Among all Facebook platforms, the top five with the highest average CPM costs are instagram_explore, messenger_inbox, rewarded_video, instant_article, instagram_stories, and their corresponding publishers are instagram, messenger, audience_network, facebook, instagram. The 2021 ad placement cost and strategy can help you make better CPM advertising budget.

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Video Players Category Average CPA in Australia August 2021

Action Cost Benchmarks
All Actions $0.69
Activate App 98.55% less than benchmark
Install 88.78% less than benchmark
Complete Registration 36.38% less than benchmark
Add to cart 87.49% less than benchmark
Purchase 125.57% greater than benchmark

Among all actions, Facebook’s average CPA is $0.69. And the average cost of different actions varies greatly. Generally speaking, the cost of "install" and "Activate App" is much lower than that of "Add to cart" . 2021 August Video Players category average cost per install is 88.78% less than benchmark. The cost of "Add to cart" behavior is much higher than this. For more details, please check the website Facebook interest and youtube ad spy.

Male Female
All age $5.11 $7.85
18-24 18.4% less than $5.11 21.53% less than $7.85
25-34 2.54% less than $5.11 1.4% less than $7.85
35-44 34.44% greater than $5.11 38.22% greater than $7.85
45-54 89.82% greater than $5.11 101.27% greater than $7.85
55-64 96.67% less than $5.11 97.83% less than $7.85
65+ 96.67% less than $5.11 97.83% less than $7.85

Looking at the CPA data from gender and age, the average CPA for male is about $5.11, and the average CPA for female is about $7.85. There is a big gap in different age ranges. The highest female CPA age range is "45-54" and the lowest is "55-64". Males have the highest CPA cost in the "45-54" age group, and the lowest CPA cost in the "55-64" age group.


Video Players Category Average CTR in Australia August 2021

category Video Players
Average CTR benchmark 2.35% (benchmark)
Gender - Male 21.28% less than benchmark
Gender - Female 21.28% less than benchmark
Age - 13-17 4.68% less than benchmark
Age - 18-24 19.15% greater than benchmark
Age - 25-34 20% greater than benchmark
Age - 35-44 22.55% greater than benchmark
Age - 45-54 22.13% greater than benchmark
Age - 55-64 38.3% greater than benchmark
Age - 65+ 25.11% greater than benchmark

2021 August Video Players category average CTR is 2.35% (benchmark), this is a good click-through rate, if your ad can exceed the click-through rate, then it is developing well. The gender data of CTR shows that the average CTR of Male is lower than Female, so you can get more clicks for Female advertising.

Different from CPC and CPM, the average CTR shows the opposite trend in the age group. The average CTR of "55-64" age range is the highest, and the average CTR of "65+" age range ranks second. The two age groups with the lowest average CTR are "13-17" and "18-24". The younger the age, the higher the click-through rate. This presents a different trend from CPC and CPM.

Placement Publisher CTR
instant_article facebook 6.38% less than benchmark
facebook_stories facebook 26.38% less than benchmark
instagram_stories instagram 45.53% less than benchmark
feed instagram 10.64% less than benchmark
rewarded_video audience_network 27.66% less than benchmark

Among all Facebook platforms, the top five with the highest average CTR are instant_article, facebook_stories, instagram_stories, feed, rewarded_video, and their corresponding publishers are facebook, facebook, instagram, instagram, audience_network.


Final Thoughts

2021 August Video Players category Facebook ads cost report in Australia is over here, hope these data can help you make cost less ad. Of course, if you need to obtain the interest list during Facebook advertising, you can view it in ADCostly's audience report. The advertising cost of each interest can also be viewed on the audience function page. Please check the following websites for more information: AdTargeting.

The data in this article still doesn't meet your requirements? 2021 Video Players category Facebook ads cost report for other months can be viewed here.