The Video Players category facebook ads cost in Italy January 2019

The "Video Players" is a common category in Facebook advertising. According to ADCostly advertising cost data, "Video Players" has 979376060 audience in Facebook. But many people often don't know Video Players Facebook ads cost benchmarks, which wastes a lot of money. The following is the Video Players category facebook ads cost in Italy January 2019.

  • The Video Players category average CPC in Italy January 2019 is $0.09
  • The Video Players category average CPM in Italy January 2019 is $1.13
  • The Video Players category average CPA in Italy January 2019 is $0.2
  • The Video Players category average CTR in Italy January 2019 is 1.2%

However, some benchmarks can't help us reduce advertising budgets, and advertisers often need more detailed data(Such as Facebook interest list). In order to solve the problem of high advertising costs, ADCostly compiled the following Video Players Facebook ads cost report by category to help advertisers make better advertising budget. It is worth mentioning that AdTargeting is a Facebook interest targeting tool. Used together with ADCostly can help you make better ad marketing. If you need more professional information, please check youtube/cpm and Facebook ads cost.


The Video Players Category Average CPC in Italy January 2019

Category Video Players
Average CPC benchmark $0.09 (benchmark)
Gender - Male 33.33% greater than benchmark
Gender - Female 11.11% greater than benchmark
Age - 13-17 0% less than benchmark
Age - 18-24 22.22% greater than benchmark
Age - 25-34 22.22% greater than benchmark
Age - 35-44 88.89% less than benchmark
Age - 45-54 88.89% less than benchmark
Age - 55-64 88.89% less than benchmark
Age - 65+ 88.89% less than benchmark

First of all, PPC advertising is a common way for the Video Players category advertising marketing. The Video Players category average CPC is $0.09 (benchmark). From the perspective of gender, the average CPC of Male is higher, and its cost is 33.33% greater than the average benchmark. The average CPC cost of Female will be cheaper.

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From the perspective of age, the average CPC cost in the "18-24" range is the highest, and the average CPC in the "25-34" age range ranks second. The two age groups with the lowest average CPC costs are 45-54 and 35-44. In the age range, the older the age, the more cost is spent in advertising, because as the age increases, the number of people using the Internet decreases, and the advertising costs are higher.

# Placement Publisher CPC
1 video_feeds facebook 322.22% greater than benchmark
2 rewarded_video audience_network 233.33% greater than benchmark
3 feed facebook 188.89% greater than benchmark
4 messenger_stories messenger 44.44% greater than benchmark
5 feed instagram 33.33% greater than benchmark

Among all Facebook advertising publishers, Facebook NewsFeed and Instagram are the most popular, but Audience Network and Messenger also have good advertising effects. The above CPC data shows that video_feeds placement cost the most CPC, and the second place is the rewarded_video placement. Facebook provides a total of 16 placements of advertising, and more data can be queried through ADCostly.


Video Players Category Average CPM in Italy January 2019

Category Video Players
Average CPM benchmark $1.13 (benchmark)
Gender - Male 2.65% greater than benchmark
Gender - Female 19.47% less than benchmark
Age - 13-17 32.74% less than benchmark
Age - 18-24 2.65% less than benchmark
Age - 25-34 12.39% greater than benchmark
Age - 35-44 99.12% less than benchmark
Age - 45-54 99.12% less than benchmark
Age - 55-64 99.12% less than benchmark
Age - 65+ 99.12% less than benchmark

The CPM advertising is charged by the number of impressions, so the cost of CPM advertising will generally be lower than CPC advertising, but the effect may not. 2019 January Video Players category average CPM is $1.13 (benchmark). Analyzing CPM data from the gender, the average CPM of Female is lower than Male. Male average CPM is 2.65% greater than average benchmark.

The average CPM cost trend about age is similar to the CPC trend. The average CPM cost in the "25-34" range is the highest, and the average CPM in the "18-24" age range ranks second. The two age groups with the lowest average CPM cost are "45-54" and "35-44". Detailed average CPM data of age and gender can be queried by ADCostly.

# Placement Publisher CPM
1 rewarded_video audience_network 141.59% greater than benchmark
2 feed facebook 82.3% greater than benchmark
3 feed instagram 123.89% greater than benchmark
4 video_feeds facebook 30.09% less than benchmark
5 an_classic audience_network 20.35% greater than benchmark

Among all Facebook platforms, the top five with the highest average CPM costs are rewarded_video, feed, feed, video_feeds, an_classic, and their corresponding publishers are audience_network, facebook, instagram, facebook, audience_network. The 2021 ad placement cost and strategy can help you make better CPM advertising budget.

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Video Players Category Average CPA in Italy January 2019

Action Cost Benchmarks
All Actions $0.2
Activate App 95.65% less than benchmark
Install 31.59% greater than benchmark
Complete Registration 61.18% greater than benchmark
Add to cart 99.83% less than benchmark
Purchase 94.8% less than benchmark

Among all actions, Facebook’s average CPA is $0.2. And the average cost of different actions varies greatly. Generally speaking, the cost of "install" and "Activate App" is much lower than that of "Add to cart" . 2019 January Video Players category average cost per install is 31.59% greater than benchmark. The cost of "Add to cart" behavior is much higher than this. For more details, please check the website mobile game advertising cost and oberlo dropshipping.

Male Female
All age $0.17 $0.25
18-24 17.65% less than $0.17 16% less than $0.25
25-34 0% less than $0.17 4% greater than $0.25
35-44 47.06% greater than $0.17 48% greater than $0.25
45-54 100% greater than $0.17 200% greater than $0.25
55-64 164.71% greater than $0.17 280% greater than $0.25
65+ 41.18% greater than $0.17 24% greater than $0.25

Looking at the CPA data from gender and age, the average CPA for male is about $0.17, and the average CPA for female is about $0.25. There is a big gap in different age ranges. The highest female CPA age range is "55-64" and the lowest is "18-24". Males have the highest CPA cost in the "55-64" age group, and the lowest CPA cost in the "18-24" age group.


Video Players Category Average CTR in Italy January 2019

category Video Players
Average CTR benchmark 1.2% (benchmark)
Gender - Male 22.5% less than benchmark
Gender - Female 21.67% less than benchmark
Age - 13-17 31.67% less than benchmark
Age - 18-24 17.5% less than benchmark
Age - 25-34 2.5% less than benchmark
Age - 35-44 99.17% less than benchmark
Age - 45-54 99.17% less than benchmark
Age - 55-64 99.17% less than benchmark
Age - 65+ 99.17% less than benchmark

2019 January Video Players category average CTR is 1.2% (benchmark), this is a good click-through rate, if your ad can exceed the click-through rate, then it is developing well. The gender data of CTR shows that the average CTR of Male is lower than Female, so you can get more clicks for Female advertising.

Different from CPC and CPM, the average CTR shows the opposite trend in the age group. The average CTR of "25-34" age range is the highest, and the average CTR of "18-24" age range ranks second. The two age groups with the lowest average CTR are "45-54" and "35-44". The younger the age, the higher the click-through rate. This presents a different trend from CPC and CPM.

Placement Publisher CTR
feed instagram 73.33% greater than benchmark
rewarded_video audience_network 24.17% less than benchmark
facebook_stories facebook 7.5% less than benchmark
feed facebook 32.5% less than benchmark
video_feeds facebook 82.5% less than benchmark

Among all Facebook platforms, the top five with the highest average CTR are feed, rewarded_video, facebook_stories, feed, video_feeds, and their corresponding publishers are instagram, audience_network, facebook, facebook, facebook.


Final Thoughts

2019 January Video Players category Facebook ads cost report in Italy is over here, hope these data can help you make cost less ad. Of course, if you need to obtain the interest list during Facebook advertising, you can view it in ADCostly's audience report. The advertising cost of each interest can also be viewed on the audience function page. Please check the following websites for more information: shopify spy.

The data in this article still doesn't meet your requirements? 2019 Video Players category Facebook ads cost report for other months can be viewed here.