The Video Players category facebook ads cost in Malaysia February 2020

The "Video Players" is a common category in Facebook advertising. According to ADCostly advertising cost data, "Video Players" has 979376060 audience in Facebook. But many people often don't know Video Players Facebook ads cost benchmarks, which wastes a lot of money. The following is the Video Players category facebook ads cost in Malaysia February 2020.

  • The Video Players category average CPC in Malaysia February 2020 is $0.21
  • The Video Players category average CPM in Malaysia February 2020 is $2.08
  • The Video Players category average CPA in Malaysia February 2020 is $38.52
  • The Video Players category average CTR in Malaysia February 2020 is 2.33%

However, some benchmarks can't help us reduce advertising budgets, and advertisers often need more detailed data(Such as Facebook interest list). In order to solve the problem of high advertising costs, ADCostly compiled the following Video Players Facebook ads cost report by category to help advertisers make better advertising budget. It is worth mentioning that AdTargeting is a Facebook interest targeting tool. Used together with ADCostly can help you make better ad marketing. If you need more professional information, please check youtube cpm and mobile game advertising cost.

The Video Players Category Average CPC in Malaysia February 2020

Category Video Players
Average CPC benchmark $0.21 (benchmark)
Gender - Male 42.86% less than benchmark
Gender - Female 71.43% greater than benchmark
Age - 13-17 0% less than benchmark
Age - 18-24 4.76% greater than benchmark
Age - 25-34 47.62% greater than benchmark
Age - 35-44 9.52% greater than benchmark
Age - 45-54 33.33% less than benchmark
Age - 55-64 38.1% less than benchmark
Age - 65+ 47.62% less than benchmark

First of all, PPC advertising is a common way for the Video Players category advertising marketing. The Video Players category average CPC is $0.21 (benchmark). From the perspective of gender, the average CPC of Female is higher, and its cost is 71.43% greater than the average benchmark. The average CPC cost of Male will be cheaper.

Professional Learning Content:seller center shopify

From the perspective of age, the average CPC cost in the "25-34" range is the highest, and the average CPC in the "35-44" age range ranks second. The two age groups with the lowest average CPC costs are 65+ and 55-64. In the age range, the older the age, the more cost is spent in advertising, because as the age increases, the number of people using the Internet decreases, and the advertising costs are higher.

# Placement Publisher CPC
1 video_feeds facebook 247.62% greater than benchmark
2 instagram_stories instagram 76.19% greater than benchmark
3 rewarded_video audience_network 66.67% greater than benchmark
4 facebook_stories facebook 23.81% greater than benchmark
5 messenger_inbox messenger 23.81% greater than benchmark

Among all Facebook advertising publishers, Facebook NewsFeed and Instagram are the most popular, but Audience Network and Messenger also have good advertising effects. The above CPC data shows that video_feeds placement cost the most CPC, and the second place is the instagram_stories placement. Facebook provides a total of 16 placements of advertising, and more data can be queried through ADCostly.

Video Players Category Average CPM in Malaysia February 2020

Category Video Players
Average CPM benchmark $2.08 (benchmark)
Gender - Male 11.54% greater than benchmark
Gender - Female 29.81% less than benchmark
Age - 13-17 50.96% less than benchmark
Age - 18-24 33.65% less than benchmark
Age - 25-34 20.19% less than benchmark
Age - 35-44 42.79% greater than benchmark
Age - 45-54 38.94% greater than benchmark
Age - 55-64 23.08% greater than benchmark
Age - 65+ 25.96% greater than benchmark

The CPM advertising is charged by the number of impressions, so the cost of CPM advertising will generally be lower than CPC advertising, but the effect may not. 2020 February Video Players category average CPM is $2.08 (benchmark). Analyzing CPM data from the gender, the average CPM of Female is lower than Male. Male average CPM is 11.54% greater than average benchmark.

Other blog recommendations: website spy tools sproutify content marketing.

The average CPM cost trend about age is similar to the CPC trend. The average CPM cost in the "35-44" range is the highest, and the average CPM in the "45-54" age range ranks second. The two age groups with the lowest average CPM cost are "13-17" and "18-24". Detailed average CPM data of age and gender can be queried by ADCostly.

# Placement Publisher CPM
1 feed facebook 7.69% less than benchmark
2 instagram_explore instagram 30.77% less than benchmark
3 messenger_inbox messenger 21.63% less than benchmark
4 rewarded_video audience_network 217.79% greater than benchmark
5 video_feeds facebook 52.88% less than benchmark

Among all Facebook platforms, the top five with the highest average CPM costs are feed, instagram_explore, messenger_inbox, rewarded_video, video_feeds, and their corresponding publishers are facebook, instagram, messenger, audience_network, facebook. The 2021 ad placement cost and strategy can help you make better CPM advertising budget.

More content for you: facebook advertising cost

Video Players Category Average CPA in Malaysia February 2020

Action Cost Benchmarks
All Actions $38.52
Activate App 99.49% less than benchmark
Install 95.28% less than benchmark
Complete Registration 25.29% less than benchmark
Add to cart 14.53% greater than benchmark
Purchase 120.56% greater than benchmark

Among all actions, Facebook’s average CPA is $38.52. And the average cost of different actions varies greatly. Generally speaking, the cost of "install" and "Activate App" is much lower than that of "Add to cart" . 2020 February Video Players category average cost per install is 95.28% less than benchmark. The cost of "Add to cart" behavior is much higher than this. For more details, please check the website q3 vs q2 and Shopify niche finder.

Male Female
All age $1.27 $1.66
18-24 8.66% less than $1.27 9.04% less than $1.66
25-34 0% less than $1.27 4.22% greater than $1.66
35-44 25.2% greater than $1.27 36.14% greater than $1.66
45-54 58.27% greater than $1.27 151.2% greater than $1.66
55-64 96.85% greater than $1.27 231.33% greater than $1.66
65+ 21.26% greater than $1.27 15.06% greater than $1.66

Looking at the CPA data from gender and age, the average CPA for male is about $1.27, and the average CPA for female is about $1.66. There is a big gap in different age ranges. The highest female CPA age range is "55-64" and the lowest is "18-24". Males have the highest CPA cost in the "55-64" age group, and the lowest CPA cost in the "18-24" age group.

Video Players Category Average CTR in Malaysia February 2020

category Video Players
Average CTR benchmark 2.33% (benchmark)
Gender - Male 18.45% less than benchmark
Gender - Female 10.73% less than benchmark
Age - 13-17 9.87% less than benchmark
Age - 18-24 14.16% less than benchmark
Age - 25-34 20.17% less than benchmark
Age - 35-44 17.6% greater than benchmark
Age - 45-54 10.3% less than benchmark
Age - 55-64 119.74% greater than benchmark
Age - 65+ 6.87% greater than benchmark

2020 February Video Players category average CTR is 2.33% (benchmark), this is a good click-through rate, if your ad can exceed the click-through rate, then it is developing well. The gender data of CTR shows that the average CTR of Male is lower than Female, so you can get more clicks for Female advertising.

Different from CPC and CPM, the average CTR shows the opposite trend in the age group. The average CTR of "55-64" age range is the highest, and the average CTR of "35-44" age range ranks second. The two age groups with the lowest average CTR are "25-34" and "18-24". The younger the age, the higher the click-through rate. This presents a different trend from CPC and CPM.

Placement Publisher CTR
video_feeds facebook 67.38% less than benchmark
an_classic audience_network 11.59% greater than benchmark
instant_article facebook 24.03% less than benchmark
feed instagram 7.3% greater than benchmark
messenger_stories messenger 35.62% less than benchmark

Among all Facebook platforms, the top five with the highest average CTR are video_feeds, an_classic, instant_article, feed, messenger_stories, and their corresponding publishers are facebook, audience_network, facebook, instagram, messenger.

Final Thoughts

2020 February Video Players category Facebook ads cost report in Malaysia is over here, hope these data can help you make cost less ad. Of course, if you need to obtain the interest list during Facebook advertising, you can view it in ADCostly's audience report. The advertising cost of each interest can also be viewed on the audience function page. Please check the following websites for more information: facebook ads specialist skills.

The data in this article still doesn't meet your requirements? 2020 Video Players category Facebook ads cost report for other months can be viewed here.