Africa Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Africa”? What is the Facebook ads cost of interest “Africa”? ADCostly analyzed the advertising costs of the interest “Africa”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Africa”


Interest Audience CPC CPM
Africa 324.96M $0.37 $8.03

The interest “Africa” has 324.96M audiences in Facebook. The average CPC for interest “Africa” in 2020 is $0.37, and the average CPM is $8.03. Interests related to “Africa” include “Tanzania”, “South America”, “Swing music” and “Gospel music”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.44, and the average CPM is $12.26.

Country Audience CPC CPM
Egypt 28.92M 86.36% less than the US 90.38% less than the US
Nigeria 20.15M 93.18% less than the US 69.9% less than the US
India 15.6M 95.45% less than the US 96.25% less than the US
South Africa 13.97M 75.0% less than the US 62.72% less than the US
Algeria 13.0M 95.45% less than the US 97.72% less than the US

The interest”Tanzania” has 15.27M audiences in the United States. The average CPC is $0.44, and the average CPM is $12.26. Except the United States, descending order by the number of audiences, the top five countries are Egypt, Nigeria, India, South Africa and Algeria. Egypt has the most audiences, Its CPC 86.36% less than the US and CPM 90.38% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
United Kingdom 4.55M 15.91% greater than the US 12.23% less than the US
Canada 1.95M 43.18% less than the US 40.46% less than the US
United Arab Emirates 2.92M 47.73% less than the US 41.27% less than the US
Italy 4.87M 59.09% less than the US 48.53% less than the US
Côte d'Ivoire 3.9M 70.45% less than the US 88.34% less than the US

Except the United States, descending order according to CPC price, the top five countries are United Kingdom, Canada, United Arab Emirates, Italy and Côte d'Ivoire. United Kingdom has the highest CPC, Its CPC 15.91% greater than the US and average CPM 12.23% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Bangladesh 3.25M 97.73% less than the US 259.95% greater than the US
Thailand 2.27M 90.91% less than the US 43.15% greater than the US
Germany 2.27M 72.73% less than the US 11.09% greater than the US
United Kingdom 4.55M 15.91% greater than the US 12.23% less than the US
France 6.17M 79.55% less than the US 32.22% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Bangladesh, Thailand, Germany, United Kingdom and France. Bangladesh has the highest CPM, Its CPC 97.73% less than the US and CPM 259.95% greater than the US.


5. Africa Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Tanzania 58.21M 29.73% greater than Africa 21.54% less than Africa
South America 421.41M 35.14% less than Africa 55.04% less than Africa
Swing music 43.42M 37.84% less than Africa 12.33% less than Africa
Gospel music 387.93M 151.35% greater than Africa 79.08% greater than Africa
Southern Africa 49.83M 32.43% greater than Africa 15.32% less than Africa

Interests related to “Africa” include “Tanzania”, “South America”, “Swing music”, “Gospel music” and “Southern Africa”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Africa” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.