Airbnb Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Airbnb”? What is the Facebook ads cost of interest “Airbnb”? ADCostly analyzed the advertising costs of the interest “Airbnb”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Airbnb”


Interest Audience CPC CPM
Airbnb 93.7M $0.76 $8.27

The interest “Airbnb” has 93.7M audiences in Facebook. The average CPC for interest “Airbnb” in 2020 is $0.76, and the average CPM is $8.27. Interests related to “Airbnb” include “HomeAway”, “CheapOair”, “Expedia (website)” and “Travelocity”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $1.26, and the average CPM is $16.04.

Country Audience CPC CPM
Malaysia 5.9M 86.51% less than the US 58.1% less than the US
United Kingdom 5.72M 60.32% less than the US 17.08% less than the US
Philippines 5.43M 92.06% less than the US 73.07% less than the US
Australia 3.47M 53.17% less than the US 14.71% less than the US
Canada 2.9M 62.7% less than the US 43.08% less than the US

The interest”HomeAway” has 22.11M audiences in the United States. The average CPC is $1.26, and the average CPM is $16.04. Except the United States, descending order by the number of audiences, the top five countries are Malaysia, United Kingdom, Philippines, Australia and Canada. Malaysia has the most audiences, Its CPC 86.51% less than the US and CPM 58.1% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Australia 3.47M 53.17% less than the US 14.71% less than the US
United Kingdom 5.72M 60.32% less than the US 17.08% less than the US
Canada 2.9M 62.7% less than the US 43.08% less than the US
Germany 936.98K 76.19% less than the US 30.8% less than the US
Singapore 655.89K 76.98% less than the US 51.43% less than the US

Except the United States, descending order according to CPC price, the top five countries are Australia, United Kingdom, Canada, Germany and Singapore. Australia has the highest CPC, Its CPC 53.17% less than the US and average CPM 14.71% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Hong Kong(China) 655.89K 100.0% less than the US 118.33% greater than the US
Australia 3.47M 53.17% less than the US 14.71% less than the US
NewZealand 655.89K 91.27% less than the US 16.15% less than the US
United Kingdom 5.72M 60.32% less than the US 17.08% less than the US
Spain 655.89K 95.24% less than the US 25.06% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Hong Kong(China), Australia, NewZealand, United Kingdom and Spain. Hong Kong(China) has the highest CPM, Its CPC 100.0% less than the US and CPM 118.33% greater than the US.


5. Airbnb Expansion Facebook Interests Analysis


Interest Audience CPC CPM
HomeAway 13.24M 10.53% less than Airbnb 84.89% less than Airbnb
CheapOair 224.37K 34.21% less than Airbnb 189.24% greater than Airbnb
Expedia (website) 12.54M 2.63% less than Airbnb 29.14% less than Airbnb
Travelocity 4.01M 96.05% greater than Airbnb 49.7% less than Airbnb
Cheapflights 1.11M 88.16% greater than Airbnb 6.77% less than Airbnb

Interests related to “Airbnb” include “HomeAway”, “CheapOair”, “Expedia (website)”, “Travelocity” and “Cheapflights”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Airbnb” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.