Antivirus software Facebook Ad Cost Report | ADCostly

Facebook ads cost tool - ADCostly

Are you running Facebook ads for interest “Antivirus software”? What is the Facebook ads cost of interest “Antivirus software”? ADCostly analyzed the advertising costs of the interest “Antivirus software”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Antivirus software”


Interest Audience CPC CPM
Antivirus software 26.1M $0.68 $7.71

The interest “Antivirus software” has 26.1M audiences in Facebook. The average CPC for interest “Antivirus software” in 2020 is $0.68, and the average CPM is $7.71. Interests related to “Antivirus software” include “Internet security”, “Google Play”, “Kaspersky Lab” and “Baidu”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.6, and the average CPM is $20.51.

Country Audience CPC CPM
Thailand 2.38M 81.67% less than the US 93.76% less than the US
Brazil 1.31M 75.0% less than the US 85.08% less than the US
Indonesia 1.28M 90.0% less than the US 94.83% less than the US
Philippines 1.23M 16.67% less than the US 90.05% less than the US
Mexico 1.23M 91.67% less than the US 91.42% less than the US

The interest”Internet security” has 1.98M audiences in the United States. The average CPC is $0.6, and the average CPM is $20.51. Except the United States, descending order by the number of audiences, the top five countries are Thailand, Brazil, Indonesia, Philippines and Mexico. Thailand has the most audiences, Its CPC 81.67% less than the US and CPM 93.76% less than the US.


Get More Target Audience From ADCostly

Learn More


3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Japan 182.72K 168.33% greater than the US 76.16% less than the US
Hong Kong(China) 339.33K 130.0% greater than the US 45.29% less than the US
Taiwan(China) 261.02K 115.0% greater than the US 49.83% less than the US
United Arab Emirates 182.72K 93.33% greater than the US 73.87% less than the US
Australia 130.51K 16.67% greater than the US 37.45% greater than the US

Except the United States, descending order according to CPC price, the top five countries are Japan, Hong Kong(China), Taiwan(China), United Arab Emirates and Australia. Japan has the highest CPC, Its CPC 168.33% greater than the US and average CPM 76.16% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Australia 130.51K 16.67% greater than the US 37.45% greater than the US
Canada 287.12K 13.33% less than the US 12.53% less than the US
Germany 313.23K 10.0% greater than the US 40.37% less than the US
Hong Kong(China) 339.33K 130.0% greater than the US 45.29% less than the US
United Kingdom 835.27K 66.67% less than the US 45.88% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Australia, Canada, Germany, Hong Kong(China) and United Kingdom. Australia has the highest CPM, Its CPC 16.67% greater than the US and CPM 37.45% greater than the US.


5. Antivirus software Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Internet security 3.12M 35.29% less than Antivirus software 63.55% less than Antivirus software
Google Play 296.21M 41.18% greater than Antivirus software 12.06% less than Antivirus software
Kaspersky Lab 5.75M 45.59% less than Antivirus software 31.26% less than Antivirus software
Baidu 11.05M 45.59% less than Antivirus software 63.16% less than Antivirus software
Application software 890.39M 29.41% less than Antivirus software 38.91% less than Antivirus software

Interests related to “Antivirus software” include “Internet security”, “Google Play”, “Kaspersky Lab”, “Baidu” and “Application software”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Antivirus software” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.