App Store (iOS) Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “App Store (iOS)”? What is the Facebook ads cost of interest “App Store (iOS)”? ADCostly analyzed the advertising costs of the interest “App Store (iOS)”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “App Store (iOS)”


Interest Audience CPC CPM
App Store (iOS) 174.4M $0.84 $7.44

The interest “App Store (iOS)” has 174.4M audiences in Facebook. The average CPC for interest “App Store (iOS)” in 2020 is $0.84, and the average CPM is $7.44. Interests related to “App Store (iOS)” include “IPhone 3G”, “IPhone”, “Reading” and “IPhone 4”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.68, and the average CPM is $12.03.

Country Audience CPC CPM
Thailand 11.34M 82.35% less than the US 69.08% less than the US
Mexico 10.99M 91.18% less than the US 74.48% less than the US
Philippines 9.24M 80.88% less than the US 81.38% less than the US
Vietnam 7.15M 75.0% less than the US 76.72% less than the US
India 6.98M 94.12% less than the US 93.1% less than the US

The interest”IPhone 3G” has 17.44M audiences in the United States. The average CPC is $0.68, and the average CPM is $12.03. Except the United States, descending order by the number of audiences, the top five countries are Thailand, Mexico, Philippines, Vietnam and India. Thailand has the most audiences, Its CPC 82.35% less than the US and CPM 69.08% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Korea 2.09M 252.94% greater than the US 89.78% greater than the US
Taiwan(China) 6.1M 182.35% greater than the US 3.66% greater than the US
Hong Kong(China) 1.57M 136.76% greater than the US 70.16% greater than the US
Malaysia 4.71M 27.94% greater than the US 40.57% less than the US
Australia 1.57M 26.47% greater than the US 26.52% greater than the US

Except the United States, descending order according to CPC price, the top five countries are Korea, Taiwan(China), Hong Kong(China), Malaysia and Australia. Korea has the highest CPC, Its CPC 252.94% greater than the US and average CPM 89.78% greater than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Korea 2.09M 252.94% greater than the US 89.78% greater than the US
Hong Kong(China) 1.57M 136.76% greater than the US 70.16% greater than the US
Australia 1.57M 26.47% greater than the US 26.52% greater than the US
Taiwan(China) 6.1M 182.35% greater than the US 3.66% greater than the US
Canada 1.57M 55.88% less than the US 3.91% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Korea, Hong Kong(China), Australia, Taiwan(China) and Canada. Korea has the highest CPM, Its CPC 252.94% greater than the US and CPM 89.78% greater than the US.


5. App Store (iOS) Expansion Facebook Interests Analysis


Interest Audience CPC CPM
IPhone 3G 597.73K 72.62% less than App Store (iOS) 31.85% less than App Store (iOS)
IPhone 632.32M 35.71% less than App Store (iOS) 1.61% less than App Store (iOS)
Reading 1.5B 127.38% greater than App Store (iOS) 179.7% greater than App Store (iOS)
IPhone 4 2.87M 70.24% less than App Store (iOS) 35.75% less than App Store (iOS)
FaceTime 8.99M 8.33% greater than App Store (iOS) 14.65% less than App Store (iOS)

Interests related to “App Store (iOS)” include “IPhone 3G”, “IPhone”, “Reading”, “IPhone 4” and “FaceTime”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “App Store (iOS)” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.