Back to school (marketing) Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Back to school (marketing)”? What is the Facebook ads cost of interest “Back to school (marketing)”? ADCostly analyzed the advertising costs of the interest “Back to school (marketing)”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Back to school (marketing)”


Interest Audience CPC CPM
Back to school (marketing) 4.29M $0.35 $5.1

The interest “Back to school (marketing)” has 4.29M audiences in Facebook. The average CPC for interest “Back to school (marketing)” in 2020 is $0.35, and the average CPM is $5.1. Interests related to “Back to school (marketing)” include “Kohl's”, “Stationery”, “Walgreens” and “Backpack”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.55, and the average CPM is $9.67.

Country Audience CPC CPM
United Kingdom 249.05K 63.64% less than the US 16.34% less than the US
Canada 214.7K 49.09% less than the US 33.4% less than the US
Egypt 180.34K 47.27% less than the US 90.38% less than the US
Philippines 167.46K 94.55% less than the US 76.22% less than the US
Israel 90.17K 96.36% less than the US 37.85% less than the US

The interest”Kohl's” has 2.21M audiences in the United States. The average CPC is $0.55, and the average CPM is $9.67. Except the United States, descending order by the number of audiences, the top five countries are United Kingdom, Canada, Egypt, Philippines and Israel. United Kingdom has the most audiences, Its CPC 63.64% less than the US and CPM 16.34% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Canada 214.7K 49.09% less than the US 33.4% less than the US
Egypt 180.34K 47.27% less than the US 90.38% less than the US
United Kingdom 249.05K 63.64% less than the US 16.34% less than the US
Australia 12.88K 67.27% less than the US 12.72% greater than the US
Vietnam 8.59K 78.18% less than the US 82.01% less than the US

Except the United States, descending order according to CPC price, the top five countries are Canada, Egypt, United Kingdom, Australia and Vietnam. Canada has the highest CPC, Its CPC 49.09% less than the US and average CPM 33.4% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Hong Kong(China) 17.18K 90.91% less than the US 21.92% greater than the US
Australia 12.88K 67.27% less than the US 12.72% greater than the US
United Kingdom 249.05K 63.64% less than the US 16.34% less than the US
CzechRepublic 12.88K 92.73% less than the US 17.89% less than the US
Canada 214.7K 49.09% less than the US 33.4% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Hong Kong(China), Australia, United Kingdom, CzechRepublic and Canada. Hong Kong(China) has the highest CPM, Its CPC 90.91% less than the US and CPM 21.92% greater than the US.


5. Back to school (marketing) Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Kohl's 13.51M 17.14% less than Back to school (marketing) 86.86% less than Back to school (marketing)
Stationery 44.09M 37.14% less than Back to school (marketing) 113.92% greater than Back to school (marketing)
Walgreens 12.36M 2.86% less than Back to school (marketing) 0.78% less than Back to school (marketing)
Backpack 95.04M 25.71% less than Back to school (marketing) 66.08% less than Back to school (marketing)
Gymboree 3.42M 17.14% less than Back to school (marketing) 56.86% less than Back to school (marketing)

Interests related to “Back to school (marketing)” include “Kohl's”, “Stationery”, “Walgreens”, “Backpack” and “Gymboree”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Back to school (marketing)” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.