Black Friday Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Black Friday”? What is the Facebook ads cost of interest “Black Friday”? ADCostly analyzed the advertising costs of the interest “Black Friday”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Black Friday”


Interest Audience CPC CPM
Black Friday 1.24M $0.56 $5.41

The interest “Black Friday” has 1.24M audiences in Facebook. The average CPC for interest “Black Friday” in 2020 is $0.56, and the average CPM is $5.41. Interests related to “Black Friday” include “Shoptime”, “Seattle's Best Coffee”, “Cyber Monday” and “Dwayne Johnson”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $2.47, and the average CPM is $25.36.

Country Audience CPC CPM
United Kingdom 27.24K 44.53% less than the US 41.52% less than the US
Egypt 24.76K 90.28% less than the US 91.6% less than the US
Canada 17.33K 57.89% less than the US 49.61% less than the US
Mexico 17.33K 94.74% less than the US 55.88% less than the US
Vietnam 16.09K 97.98% less than the US 91.44% less than the US

The interest”Shoptime” has 949.58K audiences in the United States. The average CPC is $2.47, and the average CPM is $25.36. Except the United States, descending order by the number of audiences, the top five countries are United Kingdom, Egypt, Canada, Mexico and Vietnam. United Kingdom has the most audiences, Its CPC 44.53% less than the US and CPM 41.52% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Australia 6.19K 13.77% less than the US 31.74% less than the US
Germany 9.9K 36.44% less than the US 36.32% less than the US
United Kingdom 27.24K 44.53% less than the US 41.52% less than the US
Netherlands 1.24K 50.2% less than the US 57.02% less than the US
NewZealand 2.48K 54.66% less than the US 48.11% less than the US

Except the United States, descending order according to CPC price, the top five countries are Australia, Germany, United Kingdom, Netherlands and NewZealand. Australia has the highest CPC, Its CPC 13.77% less than the US and average CPM 31.74% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Australia 6.19K 13.77% less than the US 31.74% less than the US
Germany 9.9K 36.44% less than the US 36.32% less than the US
United Kingdom 27.24K 44.53% less than the US 41.52% less than the US
NewZealand 2.48K 54.66% less than the US 48.11% less than the US
Canada 17.33K 57.89% less than the US 49.61% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Australia, Germany, United Kingdom, NewZealand and Canada. Australia has the highest CPM, Its CPC 13.77% less than the US and CPM 31.74% less than the US.


5. Black Friday Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Shoptime 11.78M 30.36% less than Black Friday 145.1% less than Black Friday
Seattle's Best Coffee 7.93M 28.57% less than Black Friday 6.28% less than Black Friday
Cyber Monday 75.25M 19.64% less than Black Friday 119.41% less than Black Friday
Dwayne Johnson 79.01M 7.14% less than Black Friday 2.59% less than Black Friday
Folgers 1.03M 8.93% less than Black Friday 177.08% less than Black Friday

Interests related to “Black Friday” include “Shoptime”, “Seattle's Best Coffee”, “Cyber Monday”, “Dwayne Johnson” and “Folgers”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Black Friday” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.