Consumer Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Consumer”? What is the Facebook ads cost of interest “Consumer”? ADCostly analyzed the advertising costs of the interest “Consumer”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Consumer”


Interest Audience CPC CPM
Consumer 93.45M $0.55 $7.83

The interest “Consumer” has 93.45M audiences in Facebook. The average CPC for interest “Consumer” in 2020 is $0.55, and the average CPM is $7.83. Interests related to “Consumer” include “Movie projector”, “IPhone”, “Tablet computers” and “Mobile phones”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $1.09, and the average CPM is $17.29.

Country Audience CPC CPM
Indonesia 7.94M 91.74% less than the US 90.34% less than the US
Thailand 6.26M 92.66% less than the US 80.22% less than the US
Brazil 5.7M 88.99% less than the US 71.83% less than the US
India 5.61M 98.17% less than the US 92.25% less than the US
Mexico 5.61M 95.41% less than the US 71.2% less than the US

The interest”Movie projector” has 10.28M audiences in the United States. The average CPC is $1.09, and the average CPM is $17.29. Except the United States, descending order by the number of audiences, the top five countries are Indonesia, Thailand, Brazil, India and Mexico. Indonesia has the most audiences, Its CPC 91.74% less than the US and CPM 90.34% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Malaysia 2.52M 35.78% greater than the US 45.4% less than the US
Taiwan(China) 3.27M 9.17% greater than the US 14.0% less than the US
Hong Kong(China) 654.15K 11.01% less than the US 18.51% greater than the US
Singapore 841.05K 15.6% less than the US 20.53% greater than the US
Australia 560.7K 27.52% less than the US 15.85% less than the US

Except the United States, descending order according to CPC price, the top five countries are Malaysia, Taiwan(China), Hong Kong(China), Singapore and Australia. Malaysia has the highest CPC, Its CPC 35.78% greater than the US and average CPM 45.4% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Argentina 1.5M 100.0% less than the US 44.59% greater than the US
Singapore 841.05K 15.6% less than the US 20.53% greater than the US
Hong Kong(China) 654.15K 11.01% less than the US 18.51% greater than the US
Germany 467.25K 66.06% less than the US 11.05% less than the US
Taiwan(China) 3.27M 9.17% greater than the US 14.0% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Argentina, Singapore, Hong Kong(China), Germany and Taiwan(China). Argentina has the highest CPM, Its CPC 100.0% less than the US and CPM 44.59% greater than the US.


5. Consumer Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Movie projector 7.46M 5.45% less than Consumer 53.0% less than Consumer
IPhone 632.32M 1.82% less than Consumer 6.51% less than Consumer
Tablet computers 602.84M 114.55% greater than Consumer 56.32% less than Consumer
Mobile phones 1.18B 49.09% less than Consumer 5.24% less than Consumer
Liquid-crystal display 47.13M 52.73% less than Consumer 23.24% less than Consumer

Interests related to “Consumer” include “Movie projector”, “IPhone”, “Tablet computers”, “Mobile phones” and “Liquid-crystal display”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Consumer” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.