Cosmetics Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Cosmetics”? What is the Facebook ads cost of interest “Cosmetics”? ADCostly analyzed the advertising costs of the interest “Cosmetics”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Cosmetics”


Interest Audience CPC CPM
Cosmetics 1.12B $0.42 $8.88

The interest “Cosmetics” has 1.12B audiences in Facebook. The average CPC for interest “Cosmetics” in 2020 is $0.42, and the average CPM is $8.88. Interests related to “Cosmetics” include “Eyes Lips Face”, “Max Factor”, “Make-up artist” and “Sephora”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.47, and the average CPM is $10.9.

Country Audience CPC CPM
Brazil 78.56M 100.0% less than the US 51.28% less than the US
Indonesia 72.94M 59.57% less than the US 72.94% less than the US
Mexico 58.36M 100.0% less than the US 35.32% less than the US
Philippines 44.89M 78.72% less than the US 89.72% less than the US
Vietnam 43.77M 55.32% less than the US 27.43% less than the US

The interest”Eyes Lips Face” has 106.61M audiences in the United States. The average CPC is $0.47, and the average CPM is $10.9. Except the United States, descending order by the number of audiences, the top five countries are Brazil, Indonesia, Mexico, Philippines and Vietnam. Brazil has the most audiences, Its CPC 100.0% less than the US and CPM 51.28% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Korea 7.86M 170.21% greater than the US 12.75% less than the US
Japan 8.98M 59.57% greater than the US 46.06% less than the US
Germany 14.59M 29.79% greater than the US 173.94% greater than the US
Canada 11.22M 4.26% greater than the US 11.19% greater than the US
Taiwan(China) 12.34M 23.4% less than the US 12.2% greater than the US

Except the United States, descending order according to CPC price, the top five countries are Korea, Japan, Germany, Canada and Taiwan(China). Korea has the highest CPC, Its CPC 170.21% greater than the US and average CPM 12.75% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Germany 14.59M 29.79% greater than the US 173.94% greater than the US
Australia 8.98M 61.7% less than the US 58.17% greater than the US
France 16.83M 91.49% less than the US 31.47% greater than the US
Spain 13.47M 100.0% less than the US 28.17% greater than the US
Romania 6.73M 70.21% less than the US 21.47% greater than the US

Except the United States, descending order according to average CPM price, the top five countries are Germany, Australia, France, Spain and Romania. Germany has the highest CPM, Its CPC 29.79% greater than the US and CPM 173.94% greater than the US.


5. Cosmetics Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Eyes Lips Face 6.2M 40.48% greater than Cosmetics 23.31% greater than Cosmetics
Max Factor 2.72M 2.38% less than Cosmetics 39.41% less than Cosmetics
Make-up artist 163.53M 16.67% greater than Cosmetics 26.91% greater than Cosmetics
Sephora 136.7M 23.81% greater than Cosmetics 3.15% less than Cosmetics
Beauty salons 727.0M 21.43% less than Cosmetics 10.92% less than Cosmetics

Interests related to “Cosmetics” include “Eyes Lips Face”, “Max Factor”, “Make-up artist”, “Sephora” and “Beauty salons”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Cosmetics” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.