Display advertising Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Display advertising”? What is the Facebook ads cost of interest “Display advertising”? ADCostly analyzed the advertising costs of the interest “Display advertising”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Display advertising”


Interest Audience CPC CPM
Display advertising 7.97M $0.62 $8.97

The interest “Display advertising” has 7.97M audiences in Facebook. The average CPC for interest “Display advertising” in 2020 is $0.62, and the average CPM is $8.97. Interests related to “Display advertising” include “Web analytics”, “Pay per click”, “Search engine marketing” and “Content marketing”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.71, and the average CPM is $28.98.

Country Audience CPC CPM
India 2.14M 87.32% less than the US 93.82% less than the US
Nigeria 342.64K 88.73% less than the US 94.76% less than the US
Philippines 302.8K 95.77% less than the US 96.14% less than the US
Thailand 191.24K 69.01% less than the US 92.48% less than the US
Indonesia 135.46K 32.39% less than the US 83.26% less than the US

The interest”Web analytics” has 326.7K audiences in the United States. The average CPC is $0.71, and the average CPM is $28.98. Except the United States, descending order by the number of audiences, the top five countries are India, Nigeria, Philippines, Thailand and Indonesia. India has the most audiences, Its CPC 87.32% less than the US and CPM 93.82% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
United Arab Emirates 79.68K 91.55% greater than the US 84.68% less than the US
Indonesia 135.46K 32.39% less than the US 83.26% less than the US
Australia 47.81K 61.97% less than the US 6.0% less than the US
Thailand 191.24K 69.01% less than the US 92.48% less than the US
India 2.14M 87.32% less than the US 93.82% less than the US

Except the United States, descending order according to CPC price, the top five countries are United Arab Emirates, Indonesia, Australia, Thailand and India. United Arab Emirates has the highest CPC, Its CPC 91.55% greater than the US and average CPM 84.68% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Australia 47.81K 61.97% less than the US 6.0% less than the US
United Kingdom 95.62K 94.37% less than the US 28.57% less than the US
Canada 71.72K 90.14% less than the US 53.86% less than the US
Italy 23.91K 97.18% less than the US 72.26% less than the US
SaudiArabia 31.87K 100.0% less than the US 78.43% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Australia, United Kingdom, Canada, Italy and SaudiArabia. Australia has the highest CPM, Its CPC 61.97% less than the US and CPM 6.0% less than the US.


5. Display advertising Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Web analytics 4.33M 91.94% greater than Display advertising 53.73% less than Display advertising
Pay per click 2.02M 93.55% greater than Display advertising 38.57% less than Display advertising
Search engine marketing 6.21M 19.35% greater than Display advertising 35.12% less than Display advertising
Content marketing 16.31M 3.23% less than Display advertising 42.03% less than Display advertising
Backlink 1.14M 54.84% less than Display advertising 82.05% less than Display advertising

Interests related to “Display advertising” include “Web analytics”, “Pay per click”, “Search engine marketing”, “Content marketing” and “Backlink”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Display advertising” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.