Dota 2 Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Dota 2”? What is the Facebook ads cost of interest “Dota 2”? ADCostly analyzed the advertising costs of the interest “Dota 2”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Dota 2”


Interest Audience CPC CPM
Dota 2 45.38M $0.92 $5.82

The interest “Dota 2” has 45.38M audiences in Facebook. The average CPC for interest “Dota 2” in 2020 is $0.92, and the average CPM is $5.82. Interests related to “Dota 2” include “Dungeon”, “World of Warcraft”, “Multiplayer online battle arena” and “StarCraft: Ghost”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $2.59, and the average CPM is $16.72.

Country Audience CPC CPM
Philippines 20.33M 96.14% less than the US 94.56% less than the US
Malaysia 3.49M 52.51% less than the US 69.74% less than the US
India 2.22M 99.23% less than the US 97.07% less than the US
Indonesia 1.82M 98.07% less than the US 97.07% less than the US
Thailand 1.41M 85.33% less than the US 83.19% less than the US

The interest”Dungeon” has 1.36M audiences in the United States. The average CPC is $2.59, and the average CPM is $16.72. Except the United States, descending order by the number of audiences, the top five countries are Philippines, Malaysia, India, Indonesia and Thailand. Philippines has the most audiences, Its CPC 96.14% less than the US and CPM 94.56% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Canada 272.27K 17.76% greater than the US 48.86% greater than the US
Singapore 499.16K 47.88% less than the US 33.43% less than the US
Malaysia 3.49M 52.51% less than the US 69.74% less than the US
United Kingdom 408.4K 77.22% less than the US 65.31% less than the US
Germany 226.89K 78.38% less than the US 64.06% less than the US

Except the United States, descending order according to CPC price, the top five countries are Canada, Singapore, Malaysia, United Kingdom and Germany. Canada has the highest CPC, Its CPC 17.76% greater than the US and average CPM 48.86% greater than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Canada 272.27K 17.76% greater than the US 48.86% greater than the US
Australia 363.02K 81.47% less than the US 0.48% less than the US
Singapore 499.16K 47.88% less than the US 33.43% less than the US
Germany 226.89K 78.38% less than the US 64.06% less than the US
United Kingdom 408.4K 77.22% less than the US 65.31% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Canada, Australia, Singapore, Germany and United Kingdom. Canada has the highest CPM, Its CPC 17.76% greater than the US and CPM 48.86% greater than the US.


5. Dota 2 Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Dungeon 2.57M 34.78% less than Dota 2 68.73% less than Dota 2
World of Warcraft 47.62M 30.43% less than Dota 2 11.17% less than Dota 2
Multiplayer online battle arena 54.24M 7.61% less than Dota 2 37.29% less than Dota 2
StarCraft: Ghost 4.96M 5.43% less than Dota 2 26.12% less than Dota 2
Diablo III 1.16M 125.0% less than Dota 2 115.81% less than Dota 2

Interests related to “Dota 2” include “Dungeon”, “World of Warcraft”, “Multiplayer online battle arena”, “StarCraft: Ghost” and “Diablo III”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Dota 2” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.