Driving Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Driving”? What is the Facebook ads cost of interest “Driving”? ADCostly analyzed the advertising costs of the interest “Driving”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Driving”


Interest Audience CPC CPM
Driving 50.55M $0.34 $8.92

The interest “Driving” has 50.55M audiences in Facebook. The average CPC for interest “Driving” in 2020 is $0.34, and the average CPM is $8.92. Interests related to “Driving” include “Extreme sport”, “Top Gear (magazine)”, “Car rentals” and “Driver's license”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.68, and the average CPM is $22.41.

Country Audience CPC CPM
United Kingdom 3.84M 70.59% less than the US 28.51% less than the US
Thailand 2.22M 66.18% less than the US 77.15% less than the US
Philippines 2.17M 88.24% less than the US 78.8% less than the US
India 1.97M 98.53% less than the US 98.44% less than the US
Indonesia 1.72M 91.18% less than the US 96.39% less than the US

The interest”Extreme sport” has 9.0M audiences in the United States. The average CPC is $0.68, and the average CPM is $22.41. Except the United States, descending order by the number of audiences, the top five countries are United Kingdom, Thailand, Philippines, India and Indonesia. United Kingdom has the most audiences, Its CPC 70.59% less than the US and CPM 28.51% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Taiwan(China) 1.16M 51.47% less than the US 59.3% less than the US
Thailand 2.22M 66.18% less than the US 77.15% less than the US
Canada 1.67M 69.12% less than the US 34.49% less than the US
United Kingdom 3.84M 70.59% less than the US 28.51% less than the US
Australia 1.16M 76.47% less than the US 18.88% less than the US

Except the United States, descending order according to CPC price, the top five countries are Taiwan(China), Thailand, Canada, United Kingdom and Australia. Taiwan(China) has the highest CPC, Its CPC 51.47% less than the US and average CPM 59.3% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Denmark 353.87K 89.71% less than the US 57.61% greater than the US
Korea 404.43K 95.59% less than the US 9.91% less than the US
Australia 1.16M 76.47% less than the US 18.88% less than the US
United Kingdom 3.84M 70.59% less than the US 28.51% less than the US
Canada 1.67M 69.12% less than the US 34.49% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Denmark, Korea, Australia, United Kingdom and Canada. Denmark has the highest CPM, Its CPC 89.71% less than the US and CPM 57.61% greater than the US.


5. Driving Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Extreme sport 20.28M 50.0% less than Driving 6.28% less than Driving
Top Gear (magazine) 14.53M 5.88% less than Driving 32.85% less than Driving
Car rentals 180.53M 223.53% greater than Driving 51.46% less than Driving
Driver's license 30.33M 220.59% greater than Driving 1.46% less than Driving
Test drive 12.72M 14.71% less than Driving 44.51% less than Driving

Interests related to “Driving” include “Extreme sport”, “Top Gear (magazine)”, “Car rentals”, “Driver's license” and “Test drive”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Driving” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.