Education Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Education”? What is the Facebook ads cost of interest “Education”? ADCostly analyzed the advertising costs of the interest “Education”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Education”


Interest Audience CPC CPM
Education 853.68M $0.58 $6.14

The interest “Education” has 853.68M audiences in Facebook. The average CPC for interest “Education” in 2020 is $0.58, and the average CPM is $6.14. Interests related to “Education” include “Play (activity)”, “Memory”, “University” and “Preschool”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.8, and the average CPM is $15.91.

Country Audience CPC CPM
India 93.05M 91.25% less than the US 96.35% less than the US
Brazil 61.46M 73.75% less than the US 58.71% less than the US
Mexico 51.22M 82.5% less than the US 75.36% less than the US
Indonesia 34.15M 58.75% less than the US 49.59% less than the US
Philippines 30.73M 85.0% less than the US 79.38% less than the US

The interest”Play (activity)” has 90.49M audiences in the United States. The average CPC is $0.8, and the average CPM is $15.91. Except the United States, descending order by the number of audiences, the top five countries are India, Brazil, Mexico, Indonesia and Philippines. India has the most audiences, Its CPC 91.25% less than the US and CPM 96.35% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Taiwan(China) 9.39M 71.25% greater than the US 26.65% less than the US
Australia 7.68M 7.5% less than the US 42.74% less than the US
Germany 6.83M 10.0% less than the US 33.12% less than the US
Malaysia 12.81M 20.0% less than the US 57.26% less than the US
SaudiArabia 4.27M 26.25% less than the US 85.42% less than the US

Except the United States, descending order according to CPC price, the top five countries are Taiwan(China), Australia, Germany, Malaysia and SaudiArabia. Taiwan(China) has the highest CPC, Its CPC 71.25% greater than the US and average CPM 26.65% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Taiwan(China) 9.39M 71.25% greater than the US 26.65% less than the US
France 9.39M 96.25% less than the US 30.55% less than the US
Spain 9.39M 95.0% less than the US 31.18% less than the US
Poland 6.83M 90.0% less than the US 31.87% less than the US
Germany 6.83M 10.0% less than the US 33.12% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Taiwan(China), France, Spain, Poland and Germany. Taiwan(China) has the highest CPM, Its CPC 71.25% greater than the US and CPM 26.65% less than the US.


5. Education Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Play (activity) 290.19M 6.9% less than Education 131.76% less than Education
Memory 224.26M 10.34% less than Education 54.23% less than Education
University 517.2M 37.93% less than Education 29.32% less than Education
Preschool 114.23M 10.34% less than Education 100.98% less than Education
Thought 356.79M 3.45% less than Education 43.32% less than Education

Interests related to “Education” include “Play (activity)”, “Memory”, “University”, “Preschool” and “Thought”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Education” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.