Employee engagement Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Employee engagement”? What is the Facebook ads cost of interest “Employee engagement”? ADCostly analyzed the advertising costs of the interest “Employee engagement”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Employee engagement”


Interest Audience CPC CPM
Employee engagement 1.17M $0.48 $4.62

The interest “Employee engagement” has 1.17M audiences in Facebook. The average CPC for interest “Employee engagement” in 2020 is $0.48, and the average CPM is $4.62. Interests related to “Employee engagement” include “Human resource management”, “Human resource management system”, “Job interview” and “Employment”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.94, and the average CPM is $21.21.

Country Audience CPC CPM
India 140.93K 96.81% less than the US 88.26% less than the US
Philippines 102.17K 91.49% less than the US 95.8% less than the US
Ukraine 63.42K 63.83% less than the US 85.01% less than the US
United Kingdom 42.28K 48.94% less than the US 27.16% less than the US
Canada 39.93K 88.3% less than the US 8.02% less than the US

The interest”Human resource management” has 372.29K audiences in the United States. The average CPC is $0.94, and the average CPM is $21.21. Except the United States, descending order by the number of audiences, the top five countries are India, Philippines, Ukraine, United Kingdom and Canada. India has the most audiences, Its CPC 96.81% less than the US and CPM 88.26% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Thailand 24.66K 60.64% greater than the US 80.91% less than the US
United Kingdom 42.28K 48.94% less than the US 27.16% less than the US
Russia 24.66K 52.13% less than the US 56.95% less than the US
Romania 4.7K 59.57% less than the US 96.18% less than the US
Ukraine 63.42K 63.83% less than the US 85.01% less than the US

Except the United States, descending order according to CPC price, the top five countries are Thailand, United Kingdom, Russia, Romania and Ukraine. Thailand has the highest CPC, Its CPC 60.64% greater than the US and average CPM 80.91% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Mexico 5.87K 100.0% less than the US 75.11% greater than the US
Australia 28.19K 85.11% less than the US 15.94% greater than the US
Singapore 11.74K 100.0% less than the US 10.0% greater than the US
France 3.52K 92.55% less than the US 0.85% greater than the US
Canada 39.93K 88.3% less than the US 8.02% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Mexico, Australia, Singapore, France and Canada. Mexico has the highest CPM, Its CPC 100.0% less than the US and CPM 75.11% greater than the US.


5. Employee engagement Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Human resource management 31.5M 22.92% less than Employee engagement 11.9% less than Employee engagement
Human resource management system 746.15K 45.83% less than Employee engagement 10.82% less than Employee engagement
Job interview 27.89M 6.25% less than Employee engagement 73.16% less than Employee engagement
Employment 393.47M 20.83% less than Employee engagement 42.86% less than Employee engagement
Training and development 5.61M 27.08% less than Employee engagement 25.32% less than Employee engagement

Interests related to “Employee engagement” include “Human resource management”, “Human resource management system”, “Job interview”, “Employment” and “Training and development”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Employee engagement” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.