Engagement Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Engagement”? What is the Facebook ads cost of interest “Engagement”? ADCostly analyzed the advertising costs of the interest “Engagement”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Engagement”


Interest Audience CPC CPM
Engagement 95.93M $0.49 $9.87

The interest “Engagement” has 95.93M audiences in Facebook. The average CPC for interest “Engagement” in 2020 is $0.49, and the average CPM is $9.87. Interests related to “Engagement” include “Wedding cake”, “Groom”, “Bride” and “Wedding reception”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.71, and the average CPM is $19.12.

Country Audience CPC CPM
Brazil 13.24M 66.2% less than the US 42.0% less than the US
Philippines 9.98M 95.77% less than the US 94.09% less than the US
Turkey 5.85M 100.0% less than the US 94.93% less than the US
Egypt 5.47M 97.18% less than the US 96.29% less than the US
India 5.37M 95.77% less than the US 95.71% less than the US

The interest”Wedding cake” has 13.33M audiences in the United States. The average CPC is $0.71, and the average CPM is $19.12. Except the United States, descending order by the number of audiences, the top five countries are Brazil, Philippines, Turkey, Egypt and India. Brazil has the most audiences, Its CPC 66.2% less than the US and CPM 42.0% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Taiwan(China) 863.33K 94.37% greater than the US 22.86% less than the US
Hong Kong(China) 767.4K 67.61% greater than the US 4.34% greater than the US
Canada 1.34M 56.34% less than the US 34.52% less than the US
United Kingdom 2.11M 61.97% less than the US 46.34% less than the US
Brazil 13.24M 66.2% less than the US 42.0% less than the US

Except the United States, descending order according to CPC price, the top five countries are Taiwan(China), Hong Kong(China), Canada, United Kingdom and Brazil. Taiwan(China) has the highest CPC, Its CPC 94.37% greater than the US and average CPM 22.86% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Malaysia 1.53M 100.0% less than the US 60.56% greater than the US
Hong Kong(China) 767.4K 67.61% greater than the US 4.34% greater than the US
Australia 1.34M 69.01% less than the US 2.09% greater than the US
Ukraine 575.55K 98.59% less than the US 0.31% less than the US
Poland 575.55K 98.59% less than the US 14.64% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Malaysia, Hong Kong(China), Australia, Ukraine and Poland. Malaysia has the highest CPM, Its CPC 100.0% less than the US and CPM 60.56% greater than the US.


5. Engagement Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Wedding cake 43.54M 18.37% less than Engagement 12.36% less than Engagement
Groom 35.46M 34.69% less than Engagement 44.28% less than Engagement
Bride 124.67M 63.27% greater than Engagement 9.52% less than Engagement
Wedding reception 36.8M 20.41% less than Engagement 18.84% less than Engagement
Honeymoon 16.1M 2.04% less than Engagement 7.5% less than Engagement

Interests related to “Engagement” include “Wedding cake”, “Groom”, “Bride”, “Wedding reception” and “Honeymoon”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Engagement” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.