Esports Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Esports”? What is the Facebook ads cost of interest “Esports”? ADCostly analyzed the advertising costs of the interest “Esports”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Esports”


Interest Audience CPC CPM
Esports 17.73M $0.34 $2.54

The interest “Esports” has 17.73M audiences in Facebook. The average CPC for interest “Esports” in 2020 is $0.34, and the average CPM is $2.54. Interests related to “Esports” include “Volleyball”, “Surfing”, “Snowboard” and “Baseball”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.65, and the average CPM is $9.56.

Country Audience CPC CPM
Philippines 6.45M 86.15% less than the US 87.76% less than the US
Pakistan 5.87M 100.0% less than the US 91.84% less than the US
Bolivia 833.22K 87.69% less than the US 89.64% less than the US
Indonesia 567.3K 86.15% less than the US 87.03% less than the US
Burma 443.2K 81.54% less than the US 86.19% less than the US

The interest”Volleyball” has 195.01K audiences in the United States. The average CPC is $0.65, and the average CPM is $9.56. Except the United States, descending order by the number of audiences, the top five countries are Philippines, Pakistan, Bolivia, Indonesia and Burma. Philippines has the most audiences, Its CPC 86.15% less than the US and CPM 87.76% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
United Kingdom 35.46K 89.23% greater than the US 35.88% less than the US
Qatar 17.73K 50.77% greater than the US 50.42% less than the US
Canada 53.18K 10.77% less than the US 31.17% less than the US
Australia 70.91K 16.92% less than the US 38.6% greater than the US
France 35.46K 52.31% less than the US 39.75% less than the US

Except the United States, descending order according to CPC price, the top five countries are United Kingdom, Qatar, Canada, Australia and France. United Kingdom has the highest CPC, Its CPC 89.23% greater than the US and average CPM 35.88% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Singapore 88.64K 61.54% less than the US 47.38% greater than the US
Australia 70.91K 16.92% less than the US 38.6% greater than the US
Canada 53.18K 10.77% less than the US 31.17% less than the US
United Kingdom 35.46K 89.23% greater than the US 35.88% less than the US
France 35.46K 52.31% less than the US 39.75% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Singapore, Australia, Canada, United Kingdom and France. Singapore has the highest CPM, Its CPC 61.54% less than the US and CPM 47.38% greater than the US.


5. Esports Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Volleyball 402.4M 58.82% less than Esports 281.89% greater than Esports
Surfing 148.5M 88.24% less than Esports 438.58% greater than Esports
Snowboard 10.44M 144.12% greater than Esports 337.01% greater than Esports
Baseball 530.28M 64.71% less than Esports 285.43% greater than Esports
Mountain biking 111.36M 94.12% greater than Esports 375.2% greater than Esports

Interests related to “Esports” include “Volleyball”, “Surfing”, “Snowboard”, “Baseball” and “Mountain biking”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Esports” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.