Google News Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Google News”? What is the Facebook ads cost of interest “Google News”? ADCostly analyzed the advertising costs of the interest “Google News”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Google News”


Interest Audience CPC CPM
Google News 2.65M $0.67 $8.54

The interest “Google News” has 2.65M audiences in Facebook. The average CPC for interest “Google News” in 2020 is $0.67, and the average CPM is $8.54. Interests related to “Google News” include “Perez Hilton”, “Anna Wintour”, “Jimmy Fallon” and “The Daily Beast”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.74, and the average CPM is $13.24.

Country Audience CPC CPM
France 631.04K 85.14% less than the US 30.06% greater than the US
Pakistan 387.11K 87.84% less than the US 71.68% less than the US
India 342.03K 85.14% less than the US 89.65% less than the US
Brazil 278.4K 41.89% less than the US 9.82% less than the US
Netherlands 180.3K 89.19% less than the US 8.76% less than the US

The interest”Perez Hilton” has 66.29K audiences in the United States. The average CPC is $0.74, and the average CPM is $13.24. Except the United States, descending order by the number of audiences, the top five countries are France, Pakistan, India, Brazil and Netherlands. France has the most audiences, Its CPC 85.14% less than the US and CPM 30.06% greater than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Hong Kong(China) 5.3K 82.43% greater than the US 47.73% greater than the US
Taiwan(China) 26.51K 71.62% greater than the US 57.1% less than the US
Brazil 278.4K 41.89% less than the US 9.82% less than the US
United Kingdom 7.95K 48.65% less than the US 25.08% less than the US
Canada 26.51K 52.7% less than the US 52.19% less than the US

Except the United States, descending order according to CPC price, the top five countries are Hong Kong(China), Taiwan(China), Brazil, United Kingdom and Canada. Hong Kong(China) has the highest CPC, Its CPC 82.43% greater than the US and average CPM 47.73% greater than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Ukraine 15.91K 100.0% less than the US 126.59% greater than the US
Germany 5.3K 87.84% less than the US 123.26% greater than the US
Hong Kong(China) 5.3K 82.43% greater than the US 47.73% greater than the US
France 631.04K 85.14% less than the US 30.06% greater than the US
Belgium 45.07K 100.0% less than the US 0.15% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Ukraine, Germany, Hong Kong(China), France and Belgium. Ukraine has the highest CPM, Its CPC 100.0% less than the US and CPM 126.59% greater than the US.


5. Google News Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Perez Hilton 11.33M 398.51% greater than Google News 63.11% greater than Google News
Anna Wintour 1.11M 44.78% greater than Google News 44.96% less than Google News
Jimmy Fallon 8.07M 46.27% greater than Google News 21.19% less than Google News
The Daily Beast 2.45M 714.93% greater than Google News 283.37% greater than Google News
Bossip 1.52M 26.87% greater than Google News 133.72% greater than Google News

Interests related to “Google News” include “Perez Hilton”, “Anna Wintour”, “Jimmy Fallon”, “The Daily Beast” and “Bossip”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Google News” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.