Google Play Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Google Play”? What is the Facebook ads cost of interest “Google Play”? ADCostly analyzed the advertising costs of the interest “Google Play”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Google Play”


Interest Audience CPC CPM
Google Play 296.21M $0.96 $8.64

The interest “Google Play” has 296.21M audiences in Facebook. The average CPC for interest “Google Play” in 2020 is $0.96, and the average CPM is $8.64. Interests related to “Google Play” include “IPhone”, “Freeware”, “Spotify” and “Amazon.com”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.55, and the average CPM is $10.06.

Country Audience CPC CPM
India 45.02M 89.09% less than the US 94.04% less than the US
Indonesia 29.62M 89.09% less than the US 89.86% less than the US
Brazil 26.07M 94.55% less than the US 91.35% less than the US
Mexico 16.0M 92.73% less than the US 84.0% less than the US
Philippines 15.7M 89.09% less than the US 78.03% less than the US

The interest”IPhone” has 13.63M audiences in the United States. The average CPC is $0.55, and the average CPM is $10.06. Except the United States, descending order by the number of audiences, the top five countries are India, Indonesia, Brazil, Mexico and Philippines. India has the most audiences, Its CPC 89.09% less than the US and CPM 94.04% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Taiwan(China) 2.37M 454.55% greater than the US 332.31% greater than the US
Korea 1.48M 241.82% greater than the US 83.5% greater than the US
Malaysia 4.44M 38.18% greater than the US 7.55% greater than the US
Vietnam 10.37M 12.73% less than the US 80.02% less than the US
Canada 1.18M 38.18% less than the US 48.11% less than the US

Except the United States, descending order according to CPC price, the top five countries are Taiwan(China), Korea, Malaysia, Vietnam and Canada. Taiwan(China) has the highest CPC, Its CPC 454.55% greater than the US and average CPM 332.31% greater than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Taiwan(China) 2.37M 454.55% greater than the US 332.31% greater than the US
Korea 1.48M 241.82% greater than the US 83.5% greater than the US
Malaysia 4.44M 38.18% greater than the US 7.55% greater than the US
Italy 2.37M 41.82% less than the US 28.03% less than the US
Germany 1.78M 61.82% less than the US 32.8% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Taiwan(China), Korea, Malaysia, Italy and Germany. Taiwan(China) has the highest CPM, Its CPC 454.55% greater than the US and CPM 332.31% greater than the US.


5. Google Play Expansion Facebook Interests Analysis


Interest Audience CPC CPM
IPhone 632.32M 43.75% less than Google Play 15.28% less than Google Play
Freeware 282.04M 71.88% less than Google Play 66.09% less than Google Play
Spotify 370.68M 63.54% less than Google Play 41.55% less than Google Play
Amazon.com 397.77M 26.04% greater than Google Play 93.06% greater than Google Play
IPad 125.34M 30.21% greater than Google Play 42.36% greater than Google Play

Interests related to “Google Play” include “IPhone”, “Freeware”, “Spotify”, “Amazon.com” and “IPad”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Google Play” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.