Health insurance Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Health insurance”? What is the Facebook ads cost of interest “Health insurance”? ADCostly analyzed the advertising costs of the interest “Health insurance”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Health insurance”


Interest Audience CPC CPM
Health insurance 59.22M $0.51 $5.47

The interest “Health insurance” has 59.22M audiences in Facebook. The average CPC for interest “Health insurance” in 2020 is $0.51, and the average CPM is $5.47. Interests related to “Health insurance” include “Joint venture”, “EHealthInsurance”, “Health maintenance organization” and “Investment banking”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.58, and the average CPM is $12.65.

Country Audience CPC CPM
India 8.47M 77.59% less than the US 90.83% less than the US
Thailand 4.8M 100.0% less than the US 32.57% less than the US
Egypt 4.2M 96.55% less than the US 28.93% less than the US
Brazil 3.2M 48.28% less than the US 18.74% less than the US
Philippines 2.13M 87.93% less than the US 72.02% less than the US

The interest”Joint venture” has 17.06M audiences in the United States. The average CPC is $0.58, and the average CPM is $12.65. Except the United States, descending order by the number of audiences, the top five countries are India, Thailand, Egypt, Brazil and Philippines. India has the most audiences, Its CPC 77.59% less than the US and CPM 90.83% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Indonesia 1.13M 13.79% greater than the US 92.25% less than the US
Japan 236.9K 39.66% less than the US 18.89% greater than the US
Taiwan(China) 2.01M 41.38% less than the US 29.88% less than the US
Brazil 3.2M 48.28% less than the US 18.74% less than the US
Australia 1.6M 55.17% less than the US 5.77% less than the US

Except the United States, descending order according to CPC price, the top five countries are Indonesia, Japan, Taiwan(China), Brazil and Australia. Indonesia has the highest CPC, Its CPC 13.79% greater than the US and average CPM 92.25% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Korea 177.67K 100.0% less than the US 137.15% greater than the US
Denmark 177.67K 100.0% less than the US 36.84% greater than the US
United Kingdom 710.7K 60.34% less than the US 32.89% greater than the US
Japan 236.9K 39.66% less than the US 18.89% greater than the US
Canada 355.35K 68.97% less than the US 14.23% greater than the US

Except the United States, descending order according to average CPM price, the top five countries are Korea, Denmark, United Kingdom, Japan and Canada. Korea has the highest CPM, Its CPC 100.0% less than the US and CPM 137.15% greater than the US.


5. Health insurance Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Joint venture 6.67M 41.18% less than Health insurance 5.12% less than Health insurance
EHealthInsurance 68.22K 194.12% greater than Health insurance 502.74% greater than Health insurance
Health maintenance organization 3.72M 19.61% less than Health insurance 140.77% greater than Health insurance
Investment banking 38.48M 3.92% less than Health insurance 64.9% less than Health insurance
Financial market 27.88M 23.53% greater than Health insurance 49.18% less than Health insurance

Interests related to “Health insurance” include “Joint venture”, “EHealthInsurance”, “Health maintenance organization”, “Investment banking” and “Financial market”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Health insurance” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.