Heineken Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Heineken”? What is the Facebook ads cost of interest “Heineken”? ADCostly analyzed the advertising costs of the interest “Heineken”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Heineken”


Interest Audience CPC CPM
Heineken 36.26M $0.65 $2.83

The interest “Heineken” has 36.26M audiences in Facebook. The average CPC for interest “Heineken” in 2020 is $0.65, and the average CPM is $2.83. Interests related to “Heineken” include “Beer”, “Brewery”, “Jack Daniel's” and “Bintang Beer”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.7, and the average CPM is $9.3.

Country Audience CPC CPM
Philippines 2.36M 88.57% less than the US 88.17% less than the US
Brazil 1.52M 92.86% less than the US 85.38% less than the US
Mexico 1.49M 80.0% less than the US 87.1% less than the US
Malaysia 1.49M 82.86% less than the US 73.44% less than the US
United Kingdom 1.16M 64.29% less than the US 25.7% less than the US

The interest”Beer” has 4.61M audiences in the United States. The average CPC is $0.7, and the average CPM is $9.3. Except the United States, descending order by the number of audiences, the top five countries are Philippines, Brazil, Mexico, Malaysia and United Kingdom. Philippines has the most audiences, Its CPC 88.57% less than the US and CPM 88.17% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Serbia 108.8K 22.86% greater than the US 83.66% less than the US
Singapore 652.77K 14.29% less than the US 52.26% less than the US
Australia 435.18K 62.86% less than the US 19.03% less than the US
United Kingdom 1.16M 64.29% less than the US 25.7% less than the US
Canada 689.03K 72.86% less than the US 49.57% less than the US

Except the United States, descending order according to CPC price, the top five countries are Serbia, Singapore, Australia, United Kingdom and Canada. Serbia has the highest CPC, Its CPC 22.86% greater than the US and average CPM 83.66% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Netherlands 580.24K 98.57% less than the US 30.54% greater than the US
Germany 181.32K 78.57% less than the US 5.59% greater than the US
NewZealand 181.32K 81.43% less than the US 3.01% greater than the US
Australia 435.18K 62.86% less than the US 19.03% less than the US
Finland 181.32K 100.0% less than the US 23.01% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Netherlands, Germany, NewZealand, Australia and Finland. Netherlands has the highest CPM, Its CPC 98.57% less than the US and CPM 30.54% greater than the US.


5. Heineken Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Beer 391.81M 27.69% less than Heineken 147.0% less than Heineken
Brewery 65.84M 10.77% greater than Heineken 3.89% less than Heineken
Jack Daniel's 26.1M 27.69% greater than Heineken 111.66% less than Heineken
Bintang Beer 1.32M 76.92% less than Heineken 92.58% less than Heineken
Stella Artois 14.17M 63.08% greater than Heineken 12.37% less than Heineken

Interests related to “Heineken” include “Beer”, “Brewery”, “Jack Daniel's”, “Bintang Beer” and “Stella Artois”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Heineken” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.