Highway Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Highway”? What is the Facebook ads cost of interest “Highway”? ADCostly analyzed the advertising costs of the interest “Highway”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Highway”


Interest Audience CPC CPM
Highway 27.0M $0.48 $9.02

The interest “Highway” has 27.0M audiences in Facebook. The average CPC for interest “Highway” in 2020 is $0.48, and the average CPM is $9.02. Interests related to “Highway” include “Traffic congestion”, “Giraffe”, “Réunion” and “Sygic”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.66, and the average CPM is $20.35.

Country Audience CPC CPM
Brazil 6.05M 89.39% less than the US 90.71% less than the US
India 1.84M 98.48% less than the US 96.56% less than the US
Thailand 1.19M 96.97% less than the US 95.92% less than the US
Vietnam 1.16M 50.0% less than the US 79.66% less than the US
Malaysia 1.11M 96.97% less than the US 87.52% less than the US

The interest”Traffic congestion” has 2.92M audiences in the United States. The average CPC is $0.66, and the average CPM is $20.35. Except the United States, descending order by the number of audiences, the top five countries are Brazil, India, Thailand, Vietnam and Malaysia. Brazil has the most audiences, Its CPC 89.39% less than the US and CPM 90.71% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Australia 432.07K 16.67% less than the US 51.6% less than the US
United Kingdom 513.09K 43.94% less than the US 59.85% less than the US
Vietnam 1.16M 50.0% less than the US 79.66% less than the US
Taiwan(China) 432.07K 59.09% less than the US 66.88% less than the US
Canada 351.06K 62.12% less than the US 50.96% less than the US

Except the United States, descending order according to CPC price, the top five countries are Australia, United Kingdom, Vietnam, Taiwan(China) and Canada. Australia has the highest CPC, Its CPC 16.67% less than the US and average CPM 51.6% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Russia 189.03K 98.48% less than the US 13.61% greater than the US
Denmark 108.02K 92.42% less than the US 47.96% less than the US
Canada 351.06K 62.12% less than the US 50.96% less than the US
Australia 432.07K 16.67% less than the US 51.6% less than the US
CzechRepublic 108.02K 100.0% less than the US 53.07% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Russia, Denmark, Canada, Australia and CzechRepublic. Russia has the highest CPM, Its CPC 98.48% less than the US and CPM 13.61% greater than the US.


5. Highway Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Traffic congestion 90.72M 39.58% less than Highway 19.62% less than Highway
Giraffe 3.79M 41.67% greater than Highway 8.65% less than Highway
Réunion 18.71M 6.25% less than Highway 42.46% less than Highway
Sygic 433.41K 25.0% less than Highway 14.08% less than Highway
National park 25.51M 68.75% greater than Highway 35.48% less than Highway

Interests related to “Highway” include “Traffic congestion”, “Giraffe”, “Réunion”, “Sygic” and “National park”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Highway” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.