Home equity Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Home equity”? What is the Facebook ads cost of interest “Home equity”? ADCostly analyzed the advertising costs of the interest “Home equity”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Home equity”


Interest Audience CPC CPM
Home equity 1.41M $0.73 $9.87

The interest “Home equity” has 1.41M audiences in Facebook. The average CPC for interest “Home equity” in 2020 is $0.73, and the average CPM is $9.87. Interests related to “Home equity” include “Mortgage calculator”, “Credit union”, “VA loan” and “Mortgage loans”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $1.08, and the average CPM is $18.88.

Country Audience CPC CPM
Canada 236.95K 175.0% greater than the US 61.76% greater than the US
United Kingdom 69.11K 100.0% less than the US 40.2% greater than the US
Australia 33.85K 44.44% less than the US 56.62% less than the US
India 5.64K 67.59% less than the US 69.44% less than the US
Philippines 4.23K 71.3% less than the US 86.39% less than the US

The interest”Mortgage calculator” has 1.04M audiences in the United States. The average CPC is $1.08, and the average CPM is $18.88. Except the United States, descending order by the number of audiences, the top five countries are Canada, United Kingdom, Australia, India and Philippines. Canada has the most audiences, Its CPC 175.0% greater than the US and CPM 61.76% greater than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Canada 236.95K 175.0% greater than the US 61.76% greater than the US
Australia 33.85K 44.44% less than the US 56.62% less than the US
India 5.64K 67.59% less than the US 69.44% less than the US
Philippines 4.23K 71.3% less than the US 86.39% less than the US
United Kingdom 69.11K 100.0% less than the US 40.2% greater than the US

Except the United States, descending order according to CPC price, the top five countries are Canada, Australia, India, Philippines and United Kingdom. Canada has the highest CPC, Its CPC 175.0% greater than the US and average CPM 61.76% greater than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Denmark 1.41K 100.0% less than the US 244.28% greater than the US
Canada 236.95K 175.0% greater than the US 61.76% greater than the US
United Kingdom 69.11K 100.0% less than the US 40.2% greater than the US
Australia 33.85K 44.44% less than the US 56.62% less than the US
India 5.64K 67.59% less than the US 69.44% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Denmark, Canada, United Kingdom, Australia and India. Denmark has the highest CPM, Its CPC 100.0% less than the US and CPM 244.28% greater than the US.


5. Home equity Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Mortgage calculator 3.68M 23.29% less than Home equity 18.74% less than Home equity
Credit union 17.74M 61.64% less than Home equity 56.74% less than Home equity
VA loan 1.33M 84.93% less than Home equity 83.69% less than Home equity
Mortgage loans 169.57M 43.84% less than Home equity 40.43% less than Home equity
Fannie Mae 1.2M 216.44% greater than Home equity 64.34% less than Home equity

Interests related to “Home equity” include “Mortgage calculator”, “Credit union”, “VA loan”, “Mortgage loans” and “Fannie Mae”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Home equity” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.