Home improvement Facebook Ad Cost Report | ADCostly

Facebook ads cost tool - ADCostly

Are you running Facebook ads for interest “Home improvement”? What is the Facebook ads cost of interest “Home improvement”? ADCostly analyzed the advertising costs of the interest “Home improvement”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Home improvement”


Interest Audience CPC CPM
Home improvement 394.84M $0.71 $16.12

The interest “Home improvement” has 394.84M audiences in Facebook. The average CPC for interest “Home improvement” in 2020 is $0.71, and the average CPM is $16.12. Interests related to “Home improvement” include “Kitchen”, “Interior design”, “Martin Lawrence” and “Crafts”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.71, and the average CPM is $23.97.

Country Audience CPC CPM
India 43.83M 88.73% less than the US 89.57% less than the US
Philippines 31.98M 4.23% less than the US 69.13% less than the US
United Kingdom 21.72M 40.85% less than the US 38.26% less than the US
Canada 15.0M 57.75% less than the US 35.92% less than the US
Malaysia 13.03M 15.49% less than the US 72.47% less than the US

The interest”Kitchen” has 131.09M audiences in the United States. The average CPC is $0.71, and the average CPM is $23.97. Except the United States, descending order by the number of audiences, the top five countries are India, Philippines, United Kingdom, Canada and Malaysia. India has the most audiences, Its CPC 88.73% less than the US and CPM 89.57% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Singapore 2.37M 373.24% greater than the US 25.11% less than the US
United Arab Emirates 1.97M 91.55% greater than the US 6.93% less than the US
Germany 4.34M 1.41% less than the US 35.5% less than the US
Greece 1.18M 1.41% less than the US 70.84% less than the US
Philippines 31.98M 4.23% less than the US 69.13% less than the US

Except the United States, descending order according to CPC price, the top five countries are Singapore, United Arab Emirates, Germany, Greece and Philippines. Singapore has the highest CPC, Its CPC 373.24% greater than the US and average CPM 25.11% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
France 1.97M 66.2% less than the US 46.6% greater than the US
Australia 9.87M 47.89% less than the US 1.17% greater than the US
United Arab Emirates 1.97M 91.55% greater than the US 6.93% less than the US
NewZealand 1.97M 81.69% less than the US 23.65% less than the US
Singapore 2.37M 373.24% greater than the US 25.11% less than the US

Except the United States, descending order according to average CPM price, the top five countries are France, Australia, United Arab Emirates, NewZealand and Singapore. France has the highest CPM, Its CPC 66.2% less than the US and CPM 46.6% greater than the US.


5. Home improvement Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Kitchen 441.41M 12.68% less than Home improvement 12.84% less than Home improvement
Interior design 574.43M 28.17% less than Home improvement 41.19% less than Home improvement
Martin Lawrence 55.59M 43.66% less than Home improvement 56.2% less than Home improvement
Crafts 498.37M 8.45% less than Home improvement 4.9% less than Home improvement
Furniture 614.05M 25.35% less than Home improvement 21.46% less than Home improvement

Interests related to “Home improvement” include “Kitchen”, “Interior design”, “Martin Lawrence”, “Crafts” and “Furniture”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Home improvement” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.