Home insurance Facebook Ad Cost Report | ADCostly
Are you running Facebook ads for interest “Home insurance”? What is the Facebook ads cost of interest “Home insurance”? ADCostly analyzed the advertising costs of the interest “Home insurance”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.
1. The Facebook Ads Cost Of Interest “Home insurance”
| Interest | Audience | CPC | CPM |
| Home insurance | 9.17M | $0.5 | $4.22 |
The interest “Home insurance” has 9.17M audiences in Facebook. The average CPC for interest “Home insurance” in 2020 is $0.5, and the average CPM is $4.22. Interests related to “Home insurance” include “Travel insurance”, “American Family Insurance”, “Insurance policy” and “Roadside assistance”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.
2. Advertising Costs Of Top 5 Countries With The Most Audience
*Benchmark: The average CPC in the United States is $1.13, and the average CPM is $26.92.
| Country | Audience | CPC | CPM |
| United Kingdom | 467.56K | 63.72% less than the US | 37.15% less than the US |
| Australia | 375.88K | 59.29% less than the US | 48.66% less than the US |
| Canada | 366.71K | 52.21% less than the US | 38.97% less than the US |
| Singapore | 210.86K | 100.0% less than the US | 73.7% less than the US |
| Hungary | 137.52K | 100.0% less than the US | 87.22% less than the US |
The interest”Travel insurance” has 5.37M audiences in the United States. The average CPC is $1.13, and the average CPM is $26.92. Except the United States, descending order by the number of audiences, the top five countries are United Kingdom, Australia, Canada, Singapore and Hungary. United Kingdom has the most audiences, Its CPC 63.72% less than the US and CPM 37.15% less than the US.
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Learn More3. Advertising Costs Of Top 5 Countries With The Highest CPC
| Country | Audience | CPC | CPM |
| Bulgaria | 9.17K | 74.34% greater than the US | 79.49% less than the US |
| Taiwan(China) | 18.34K | 44.25% less than the US | 65.94% less than the US |
| Canada | 366.71K | 52.21% less than the US | 38.97% less than the US |
| Australia | 375.88K | 59.29% less than the US | 48.66% less than the US |
| United Kingdom | 467.56K | 63.72% less than the US | 37.15% less than the US |
Except the United States, descending order according to CPC price, the top five countries are Bulgaria, Taiwan(China), Canada, Australia and United Kingdom. Bulgaria has the highest CPC, Its CPC 74.34% greater than the US and average CPM 79.49% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.
4. Advertising Costs Of Top 5 Countries With The Highest CPM
| Country | Audience | CPC | CPM |
| Mexico | 18.34K | 99.12% less than the US | 8.62% less than the US |
| Denmark | 27.5K | 85.84% less than the US | 21.06% less than the US |
| France | 18.34K | 100.0% less than the US | 30.01% less than the US |
| Italy | 9.17K | 92.04% less than the US | 31.87% less than the US |
| United Kingdom | 467.56K | 63.72% less than the US | 37.15% less than the US |
Except the United States, descending order according to average CPM price, the top five countries are Mexico, Denmark, France, Italy and United Kingdom. Mexico has the highest CPM, Its CPC 99.12% less than the US and CPM 8.62% less than the US.
5. Home insurance Expansion Facebook Interests Analysis
| Interest | Audience | CPC | CPM |
| Travel insurance | 9.02M | 22.0% less than Home insurance | 26.54% less than Home insurance |
| American Family Insurance | 2.34M | 66.0% less than Home insurance | 70.85% less than Home insurance |
| Insurance policy | 10.93M | 26.0% less than Home insurance | 7.58% less than Home insurance |
| Roadside assistance | 5.67M | 46.0% less than Home insurance | 72.04% less than Home insurance |
| Mortgage loans | 169.57M | 18.0% less than Home insurance | 39.34% less than Home insurance |
Interests related to “Home insurance” include “Travel insurance”, “American Family Insurance”, “Insurance policy”, “Roadside assistance” and “Mortgage loans”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Home insurance” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.
Related Interest Report
Check the relevant interests ad cost report before the ad launch.