Home insurance Facebook Ad Cost Report | ADCostly

Facebook ads cost tool - ADCostly

Are you running Facebook ads for interest “Home insurance”? What is the Facebook ads cost of interest “Home insurance”? ADCostly analyzed the advertising costs of the interest “Home insurance”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Home insurance”


Interest Audience CPC CPM
Home insurance 9.17M $0.5 $4.22

The interest “Home insurance” has 9.17M audiences in Facebook. The average CPC for interest “Home insurance” in 2020 is $0.5, and the average CPM is $4.22. Interests related to “Home insurance” include “Travel insurance”, “American Family Insurance”, “Insurance policy” and “Roadside assistance”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $1.13, and the average CPM is $26.92.

Country Audience CPC CPM
United Kingdom 467.56K 63.72% less than the US 37.15% less than the US
Australia 375.88K 59.29% less than the US 48.66% less than the US
Canada 366.71K 52.21% less than the US 38.97% less than the US
Singapore 210.86K 100.0% less than the US 73.7% less than the US
Hungary 137.52K 100.0% less than the US 87.22% less than the US

The interest”Travel insurance” has 5.37M audiences in the United States. The average CPC is $1.13, and the average CPM is $26.92. Except the United States, descending order by the number of audiences, the top five countries are United Kingdom, Australia, Canada, Singapore and Hungary. United Kingdom has the most audiences, Its CPC 63.72% less than the US and CPM 37.15% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Bulgaria 9.17K 74.34% greater than the US 79.49% less than the US
Taiwan(China) 18.34K 44.25% less than the US 65.94% less than the US
Canada 366.71K 52.21% less than the US 38.97% less than the US
Australia 375.88K 59.29% less than the US 48.66% less than the US
United Kingdom 467.56K 63.72% less than the US 37.15% less than the US

Except the United States, descending order according to CPC price, the top five countries are Bulgaria, Taiwan(China), Canada, Australia and United Kingdom. Bulgaria has the highest CPC, Its CPC 74.34% greater than the US and average CPM 79.49% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Mexico 18.34K 99.12% less than the US 8.62% less than the US
Denmark 27.5K 85.84% less than the US 21.06% less than the US
France 18.34K 100.0% less than the US 30.01% less than the US
Italy 9.17K 92.04% less than the US 31.87% less than the US
United Kingdom 467.56K 63.72% less than the US 37.15% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Mexico, Denmark, France, Italy and United Kingdom. Mexico has the highest CPM, Its CPC 99.12% less than the US and CPM 8.62% less than the US.


5. Home insurance Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Travel insurance 9.02M 22.0% less than Home insurance 26.54% less than Home insurance
American Family Insurance 2.34M 66.0% less than Home insurance 70.85% less than Home insurance
Insurance policy 10.93M 26.0% less than Home insurance 7.58% less than Home insurance
Roadside assistance 5.67M 46.0% less than Home insurance 72.04% less than Home insurance
Mortgage loans 169.57M 18.0% less than Home insurance 39.34% less than Home insurance

Interests related to “Home insurance” include “Travel insurance”, “American Family Insurance”, “Insurance policy”, “Roadside assistance” and “Mortgage loans”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Home insurance” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.