Influencer marketing Facebook Ad Cost Report | ADCostly

Facebook ads cost tool - ADCostly

Are you running Facebook ads for interest “Influencer marketing”? What is the Facebook ads cost of interest “Influencer marketing”? ADCostly analyzed the advertising costs of the interest “Influencer marketing”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Influencer marketing”


Interest Audience CPC CPM
Influencer marketing 38.87M $0.65 $3.91

The interest “Influencer marketing” has 38.87M audiences in Facebook. The average CPC for interest “Influencer marketing” in 2020 is $0.65, and the average CPM is $3.91. Interests related to “Influencer marketing” include “Social work”, “Digital marketing”, “Reputation management” and “Community management”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.93, and the average CPM is $13.55.

Country Audience CPC CPM
Brazil 13.18M 96.77% less than the US 87.31% less than the US
India 2.64M 49.46% less than the US 77.56% less than the US
Germany 1.32M 100.0% less than the US 78.45% less than the US
Indonesia 1.24M 76.34% less than the US 91.07% less than the US
United Kingdom 816.27K 50.54% less than the US 10.7% less than the US

The interest”Social work” has 5.44M audiences in the United States. The average CPC is $0.93, and the average CPM is $13.55. Except the United States, descending order by the number of audiences, the top five countries are Brazil, India, Germany, Indonesia and United Kingdom. Brazil has the most audiences, Its CPC 96.77% less than the US and CPM 87.31% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Japan 116.61K 413.98% greater than the US 7.68% less than the US
Korea 194.35K 122.58% greater than the US 18.08% less than the US
Serbia 116.61K 8.6% greater than the US 89.74% less than the US
Thailand 349.83K 37.63% less than the US 88.86% less than the US
India 2.64M 49.46% less than the US 77.56% less than the US

Except the United States, descending order according to CPC price, the top five countries are Japan, Korea, Serbia, Thailand and India. Japan has the highest CPC, Its CPC 413.98% greater than the US and average CPM 7.68% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Canada 621.92K 100.0% less than the US 0.37% greater than the US
Japan 116.61K 413.98% greater than the US 7.68% less than the US
United Kingdom 816.27K 50.54% less than the US 10.7% less than the US
Korea 194.35K 122.58% greater than the US 18.08% less than the US
France 427.57K 64.52% less than the US 18.75% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Canada, Japan, United Kingdom, Korea and France. Canada has the highest CPM, Its CPC 100.0% less than the US and CPM 0.37% greater than the US.


5. Influencer marketing Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Social work 44.32M 23.08% less than Influencer marketing 75.7% less than Influencer marketing
Digital marketing 175.75M 13.85% less than Influencer marketing 129.41% less than Influencer marketing
Reputation management 427.83K 100.0% greater than Influencer marketing 68.54% less than Influencer marketing
Community management 380.98K 24.62% less than Influencer marketing 70.33% less than Influencer marketing
Online advertising 183.93M 4.62% less than Influencer marketing 126.34% less than Influencer marketing

Interests related to “Influencer marketing” include “Social work”, “Digital marketing”, “Reputation management”, “Community management” and “Online advertising”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Influencer marketing” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.