Kayak Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Kayak”? What is the Facebook ads cost of interest “Kayak”? ADCostly analyzed the advertising costs of the interest “Kayak”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Kayak”


Interest Audience CPC CPM
Kayak 25.26M $1.29 $5.68

The interest “Kayak” has 25.26M audiences in Facebook. The average CPC for interest “Kayak” in 2020 is $1.29, and the average CPM is $5.68. Interests related to “Kayak” include “Fishing float”, “FareCompare”, “Angling” and “Marlin fishing”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.64, and the average CPM is $16.62.

Country Audience CPC CPM
Canada 1.29M 35.94% less than the US 42.06% less than the US
United Kingdom 1.26M 23.44% less than the US 50.0% less than the US
Brazil 757.9K 89.06% less than the US 86.34% less than the US
Australia 631.59K 28.12% greater than the US 16.31% less than the US
India 606.32K 96.88% greater than the US 79.66% less than the US

The interest”Fishing float” has 12.96M audiences in the United States. The average CPC is $0.64, and the average CPM is $16.62. Except the United States, descending order by the number of audiences, the top five countries are Canada, United Kingdom, Brazil, Australia and India. Canada has the most audiences, Its CPC 35.94% less than the US and CPM 42.06% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Philippines 328.43K 489.06% greater than the US 91.16% less than the US
Australia 631.59K 28.12% greater than the US 16.31% less than the US
France 202.11K 6.25% greater than the US 49.34% less than the US
United Kingdom 1.26M 23.44% less than the US 50.0% less than the US
NewZealand 202.11K 34.38% less than the US 14.68% less than the US

Except the United States, descending order according to CPC price, the top five countries are Philippines, Australia, France, United Kingdom and NewZealand. Philippines has the highest CPC, Its CPC 489.06% greater than the US and average CPM 91.16% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Norway 126.32K 82.81% less than the US 0.12% less than the US
Israel 75.79K 89.06% less than the US 14.08% less than the US
NewZealand 202.11K 34.38% less than the US 14.68% less than the US
Australia 631.59K 28.12% greater than the US 16.31% less than the US
Singapore 50.53K 85.94% less than the US 20.46% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Norway, Israel, NewZealand, Australia and Singapore. Norway has the highest CPM, Its CPC 82.81% less than the US and CPM 0.12% less than the US.


5. Kayak Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Fishing float 1.64M 78.29% less than Kayak 78.7% less than Kayak
FareCompare 993.86K 81.4% less than Kayak 106.69% less than Kayak
Angling 34.16M 65.12% less than Kayak 226.58% greater than Kayak
Marlin fishing 199.84K 63.57% less than Kayak 64.96% less than Kayak
Surfing 148.5M 50.39% less than Kayak 140.85% less than Kayak

Interests related to “Kayak” include “Fishing float”, “FareCompare”, “Angling”, “Marlin fishing” and “Surfing”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Kayak” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.