Kayak.com Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Kayak.com”? What is the Facebook ads cost of interest “Kayak.com”? ADCostly analyzed the advertising costs of the interest “Kayak.com”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Kayak.com”


Interest Audience CPC CPM
Kayak.com 3.96M $2.04 $5.81

The interest “Kayak.com” has 3.96M audiences in Facebook. The average CPC for interest “Kayak.com” in 2020 is $2.04, and the average CPM is $5.81. Interests related to “Kayak.com” include “FareCompare”, “Intrepid Travel”, “Traveling Wilburys” and “CheapOair”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.63, and the average CPM is $16.95.

Country Audience CPC CPM
South Africa 498.49K 85.71% less than the US 83.6% less than the US
Romania 399.58K 100.0% less than the US 41.0% less than the US
Portugal 348.15K 96.83% less than the US 74.75% less than the US
Italy 253.2K 76.19% greater than the US 74.99% less than the US
Canada 181.99K 46.03% greater than the US 37.64% less than the US

The interest”FareCompare” has 276.94K audiences in the United States. The average CPC is $0.63, and the average CPM is $16.95. Except the United States, descending order by the number of audiences, the top five countries are South Africa, Romania, Portugal, Italy and Canada. South Africa has the most audiences, Its CPC 85.71% less than the US and CPM 83.6% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Philippines 15.82K 1982.54% greater than the US 93.51% less than the US
Finland 98.91K 242.86% greater than the US 38.88% less than the US
Denmark 146.38K 100.0% greater than the US 55.34% greater than the US
Italy 253.2K 76.19% greater than the US 74.99% less than the US
Germany 122.64K 57.14% greater than the US 37.7% less than the US

Except the United States, descending order according to CPC price, the top five countries are Philippines, Finland, Denmark, Italy and Germany. Philippines has the highest CPC, Its CPC 1982.54% greater than the US and average CPM 93.51% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Denmark 146.38K 100.0% greater than the US 55.34% greater than the US
Austria 15.82K 74.6% less than the US 11.09% less than the US
Australia 31.65K 30.16% less than the US 16.64% less than the US
Ireland 7.91K 71.43% less than the US 21.53% less than the US
Sweden 90.99K 49.21% greater than the US 22.06% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Denmark, Austria, Australia, Ireland and Sweden. Denmark has the highest CPM, Its CPC 100.0% greater than the US and CPM 55.34% greater than the US.


5. Kayak.com Expansion Facebook Interests Analysis


Interest Audience CPC CPM
FareCompare 993.86K 88.24% less than Kayak.com 102.07% less than Kayak.com
Intrepid Travel 867.85K 87.75% less than Kayak.com 14.8% less than Kayak.com
Traveling Wilburys 142.92K 80.88% less than Kayak.com 94.32% less than Kayak.com
CheapOair 224.37K 75.49% less than Kayak.com 311.7% greater than Kayak.com
BookIt.com 453.31K 84.8% less than Kayak.com 182.62% less than Kayak.com

Interests related to “Kayak.com” include “FareCompare”, “Intrepid Travel”, “Traveling Wilburys”, “CheapOair” and “BookIt.com”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Kayak.com” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.