Lastminute.com Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Lastminute.com”? What is the Facebook ads cost of interest “Lastminute.com”? ADCostly analyzed the advertising costs of the interest “Lastminute.com”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Lastminute.com”


Interest Audience CPC CPM
Lastminute.com 4.83M $0.82 $7.07

The interest “Lastminute.com” has 4.83M audiences in Facebook. The average CPC for interest “Lastminute.com” in 2020 is $0.82, and the average CPM is $7.07. Interests related to “Lastminute.com” include “Kayak.com”, “FareCompare”, “CheapOair” and “BookIt.com”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.68, and the average CPM is $19.59.

Country Audience CPC CPM
United Kingdom 710.21K 42.65% greater than the US 50.28% less than the US
France 415.5K 5.88% less than the US 61.36% less than the US
Italy 285.05K 39.71% less than the US 73.97% less than the US
Thailand 270.56K 100.0% less than the US 65.75% less than the US
Spain 82.13K 66.18% less than the US 71.06% less than the US

The interest”Kayak.com” has 2.44M audiences in the United States. The average CPC is $0.68, and the average CPM is $19.59. Except the United States, descending order by the number of audiences, the top five countries are United Kingdom, France, Italy, Thailand and Spain. United Kingdom has the most audiences, Its CPC 42.65% greater than the US and CPM 50.28% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Spain 82.13K 66.18% greater than the US 71.06% less than the US
United Kingdom 710.21K 42.65% greater than the US 50.28% less than the US
Germany 67.64K 39.71% greater than the US 34.1% less than the US
Australia 62.81K 20.59% greater than the US 1.53% greater than the US
Belgium 9.66K 7.35% greater than the US 61.77% less than the US

Except the United States, descending order according to CPC price, the top five countries are Spain, United Kingdom, Germany, Australia and Belgium. Spain has the highest CPC, Its CPC 66.18% greater than the US and average CPM 71.06% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Australia 62.81K 20.59% greater than the US 1.53% greater than the US
Canada 53.15K 51.47% less than the US 5.16% less than the US
Germany 67.64K 39.71% greater than the US 34.1% less than the US
Switzerland 24.16K 41.18% less than the US 35.17% less than the US
Austria 24.16K 19.12% less than the US 39.46% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Australia, Canada, Germany, Switzerland and Austria. Australia has the highest CPM, Its CPC 20.59% greater than the US and CPM 1.53% greater than the US.


5. Lastminute.com Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Kayak.com 3.96M 148.78% greater than Lastminute.com 17.82% less than Lastminute.com
FareCompare 993.86K 70.73% less than Lastminute.com 66.05% less than Lastminute.com
CheapOair 224.37K 39.02% less than Lastminute.com 238.33% greater than Lastminute.com
BookIt.com 453.31K 62.2% less than Lastminute.com 132.25% less than Lastminute.com
Skyscanner 18.4M 20.73% less than Lastminute.com 40.17% less than Lastminute.com

Interests related to “Lastminute.com” include “Kayak.com”, “FareCompare”, “CheapOair”, “BookIt.com” and “Skyscanner”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Lastminute.com” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.