Lonely Planet Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Lonely Planet”? What is the Facebook ads cost of interest “Lonely Planet”? ADCostly analyzed the advertising costs of the interest “Lonely Planet”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Lonely Planet”


Interest Audience CPC CPM
Lonely Planet 9.02M $0.72 $8.17

The interest “Lonely Planet” has 9.02M audiences in Facebook. The average CPC for interest “Lonely Planet” in 2020 is $0.72, and the average CPM is $8.17. Interests related to “Lonely Planet” include “Kayak.com”, “Guide book”, “Culinary tourism” and “Skyscanner”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.87, and the average CPM is $14.83.

Country Audience CPC CPM
India 1.43M 96.55% less than the US 92.11% less than the US
United Kingdom 1.04M 1.15% greater than the US 44.57% less than the US
Australia 577.45K 14.94% greater than the US 24.21% less than the US
Italy 378.95K 94.25% less than the US 78.89% less than the US
Germany 261.66K 87.36% less than the US 60.89% less than the US

The interest”Kayak.com” has 1.64M audiences in the United States. The average CPC is $0.87, and the average CPM is $14.83. Except the United States, descending order by the number of audiences, the top five countries are India, United Kingdom, Australia, Italy and Germany. India has the most audiences, Its CPC 96.55% less than the US and CPM 92.11% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Australia 577.45K 14.94% greater than the US 24.21% less than the US
United Kingdom 1.04M 1.15% greater than the US 44.57% less than the US
Ireland 99.25K 2.3% less than the US 68.04% less than the US
Netherlands 180.45K 20.69% less than the US 32.5% less than the US
NewZealand 72.18K 27.59% less than the US 44.17% less than the US

Except the United States, descending order according to CPC price, the top five countries are Australia, United Kingdom, Ireland, Netherlands and NewZealand. Australia has the highest CPC, Its CPC 14.94% greater than the US and average CPM 24.21% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Taiwan(China) 36.09K 34.48% less than the US 23.74% less than the US
Australia 577.45K 14.94% greater than the US 24.21% less than the US
Netherlands 180.45K 20.69% less than the US 32.5% less than the US
Switzerland 45.11K 35.63% less than the US 37.02% less than the US
Canada 261.66K 43.68% less than the US 42.89% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Taiwan(China), Australia, Netherlands, Switzerland and Canada. Taiwan(China) has the highest CPM, Its CPC 34.48% less than the US and CPM 23.74% less than the US.


5. Lonely Planet Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Kayak.com 3.96M 183.33% greater than Lonely Planet 28.89% less than Lonely Planet
Guide book 11.48M 36.11% less than Lonely Planet 18.6% less than Lonely Planet
Culinary tourism 914.55K 81.94% less than Lonely Planet 48.84% less than Lonely Planet
Skyscanner 18.4M 9.72% less than Lonely Planet 48.23% less than Lonely Planet
Date Movie 53.74K 0.0% less than Lonely Planet 6.36% less than Lonely Planet

Interests related to “Lonely Planet” include “Kayak.com”, “Guide book”, “Culinary tourism”, “Skyscanner” and “Date Movie”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Lonely Planet” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.