Macy's Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Macy's”? What is the Facebook ads cost of interest “Macy's”? ADCostly analyzed the advertising costs of the interest “Macy's”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Macy's”


Interest Audience CPC CPM
Macy's 34.73M $0.75 $12.14

The interest “Macy's” has 34.73M audiences in Facebook. The average CPC for interest “Macy's” in 2020 is $0.75, and the average CPM is $12.14. Interests related to “Macy's” include “Sears”, “Urban Outfitters”, “Barneys New York” and “Word games”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.83, and the average CPM is $19.25.

Country Audience CPC CPM
Mexico 347.25K 87.95% less than the US 70.81% less than the US
Philippines 312.53K 91.57% less than the US 74.81% less than the US
United Kingdom 243.08K 54.22% less than the US 27.53% less than the US
Canada 243.08K 63.86% less than the US 31.9% less than the US
India 243.08K 92.77% less than the US 87.43% less than the US

The interest”Sears” has 31.15M audiences in the United States. The average CPC is $0.83, and the average CPM is $19.25. Except the United States, descending order by the number of audiences, the top five countries are Mexico, Philippines, United Kingdom, Canada and India. Mexico has the most audiences, Its CPC 87.95% less than the US and CPM 70.81% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Taiwan(China) 69.45K 42.17% less than the US 38.29% greater than the US
Hong Kong(China) 34.73K 45.78% less than the US 43.69% less than the US
Australia 173.63K 51.81% less than the US 1.19% less than the US
United Kingdom 243.08K 54.22% less than the US 27.53% less than the US
Canada 243.08K 63.86% less than the US 31.9% less than the US

Except the United States, descending order according to CPC price, the top five countries are Taiwan(China), Hong Kong(China), Australia, United Kingdom and Canada. Taiwan(China) has the highest CPC, Its CPC 42.17% less than the US and average CPM 38.29% greater than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Malaysia 34.73K 89.16% less than the US 51.17% greater than the US
Taiwan(China) 69.45K 42.17% less than the US 38.29% greater than the US
France 34.73K 87.95% less than the US 0.52% less than the US
Australia 173.63K 51.81% less than the US 1.19% less than the US
Germany 34.73K 77.11% less than the US 9.77% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Malaysia, Taiwan(China), France, Australia and Germany. Malaysia has the highest CPM, Its CPC 89.16% less than the US and CPM 51.17% greater than the US.


5. Macy's Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Sears 7.38M 32.0% greater than Macy's 36.16% less than Macy's
Urban Outfitters 44.45M 45.33% less than Macy's 61.7% less than Macy's
Barneys New York 3.49M 22.67% greater than Macy's 6.84% less than Macy's
Word games 73.5M 42.67% less than Macy's 56.1% less than Macy's
Music video game 26.74M 14.67% less than Macy's 64.74% less than Macy's

Interests related to “Macy's” include “Sears”, “Urban Outfitters”, “Barneys New York”, “Word games” and “Music video game”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Macy's” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.