Nigeria Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Nigeria”? What is the Facebook ads cost of interest “Nigeria”? ADCostly analyzed the advertising costs of the interest “Nigeria”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Nigeria”


Interest Audience CPC CPM
Nigeria 119.35M $0.43 $7.82

The interest “Nigeria” has 119.35M audiences in Facebook. The average CPC for interest “Nigeria” in 2020 is $0.43, and the average CPM is $7.82. Interests related to “Nigeria” include “INFORMATION NIGERIA”, “Tanzania”, “Cameroon” and “Newswatch (Nigeria)”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.31, and the average CPM is $7.7.

Country Audience CPC CPM
Nigeria 23.99M 93.55% less than the US 67.53% less than the US
India 10.14M 100.0% less than the US 56.75% less than the US
Philippines 5.25M 100.0% less than the US 29.87% greater than the US
Egypt 4.06M 100.0% less than the US 69.09% less than the US
Indonesia 3.58M 100.0% less than the US 24.81% less than the US

The interest”INFORMATION NIGERIA” has 7.16M audiences in the United States. The average CPC is $0.31, and the average CPM is $7.7. Except the United States, descending order by the number of audiences, the top five countries are Nigeria, India, Philippines, Egypt and Indonesia. Nigeria has the most audiences, Its CPC 93.55% less than the US and CPM 67.53% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
United Kingdom 1.43M 187.1% greater than the US 107.92% greater than the US
United Arab Emirates 716.11K 80.65% greater than the US 13.9% less than the US
France 716.11K 3.23% greater than the US 13.38% greater than the US
Germany 477.41K 9.68% less than the US 221.17% greater than the US
Canada 716.11K 35.48% less than the US 22.47% greater than the US

Except the United States, descending order according to CPC price, the top five countries are United Kingdom, United Arab Emirates, France, Germany and Canada. United Kingdom has the highest CPC, Its CPC 187.1% greater than the US and average CPM 107.92% greater than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Germany 477.41K 9.68% less than the US 221.17% greater than the US
Australia 596.76K 48.39% less than the US 156.62% greater than the US
Thailand 596.76K 100.0% less than the US 127.27% greater than the US
United Kingdom 1.43M 187.1% greater than the US 107.92% greater than the US
Malaysia 2.98M 100.0% less than the US 44.94% greater than the US

Except the United States, descending order according to average CPM price, the top five countries are Germany, Australia, Thailand, United Kingdom and Malaysia. Germany has the highest CPM, Its CPC 9.68% less than the US and CPM 221.17% greater than the US.


5. Nigeria Expansion Facebook Interests Analysis


Interest Audience CPC CPM
INFORMATION NIGERIA 2.43M 65.12% less than Nigeria 63.81% less than Nigeria
Tanzania 58.21M 11.63% greater than Nigeria 19.44% less than Nigeria
Cameroon 50.06M 16.28% greater than Nigeria 6.78% less than Nigeria
Newswatch (Nigeria) 20.69K 32.56% less than Nigeria 37.85% less than Nigeria
Senegal 23.37M 88.37% greater than Nigeria 21.48% greater than Nigeria

Interests related to “Nigeria” include “INFORMATION NIGERIA”, “Tanzania”, “Cameroon”, “Newswatch (Nigeria)” and “Senegal”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Nigeria” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.