Online advertising Facebook Ad Cost Report | ADCostly

Facebook ads cost tool - ADCostly

Are you running Facebook ads for interest “Online advertising”? What is the Facebook ads cost of interest “Online advertising”? ADCostly analyzed the advertising costs of the interest “Online advertising”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Online advertising”


Interest Audience CPC CPM
Online advertising 183.93M $0.68 $8.85

The interest “Online advertising” has 183.93M audiences in Facebook. The average CPC for interest “Online advertising” in 2020 is $0.68, and the average CPM is $8.85. Interests related to “Online advertising” include “Pay per click”, “Search engine marketing”, “Content marketing” and “Marketing communications”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.78, and the average CPM is $31.14.

Country Audience CPC CPM
India 21.52M 87.18% less than the US 93.9% less than the US
Egypt 6.99M 93.59% less than the US 94.57% less than the US
Thailand 6.07M 83.33% less than the US 90.24% less than the US
Nigeria 5.33M 89.74% less than the US 95.12% less than the US
United Kingdom 4.6M 92.31% less than the US 33.43% less than the US

The interest”Pay per click” has 19.31M audiences in the United States. The average CPC is $0.78, and the average CPM is $31.14. Except the United States, descending order by the number of audiences, the top five countries are India, Egypt, Thailand, Nigeria and United Kingdom. India has the most audiences, Its CPC 87.18% less than the US and CPM 93.9% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
United Arab Emirates 1.47M 70.51% greater than the US 85.87% less than the US
Indonesia 3.68M 38.46% less than the US 84.46% less than the US
Australia 2.21M 41.03% less than the US 33.4% less than the US
Germany 1.66M 61.54% less than the US 42.49% less than the US
Canada 2.58M 65.38% less than the US 56.42% less than the US

Except the United States, descending order according to CPC price, the top five countries are United Arab Emirates, Indonesia, Australia, Germany and Canada. United Arab Emirates has the highest CPC, Its CPC 70.51% greater than the US and average CPM 85.87% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Australia 2.21M 41.03% less than the US 33.4% less than the US
United Kingdom 4.6M 92.31% less than the US 33.43% less than the US
Germany 1.66M 61.54% less than the US 42.49% less than the US
Canada 2.58M 65.38% less than the US 56.42% less than the US
Spain 551.8K 98.72% less than the US 68.85% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Australia, United Kingdom, Germany, Canada and Spain. Australia has the highest CPM, Its CPC 41.03% less than the US and CPM 33.4% less than the US.


5. Online advertising Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Pay per click 2.02M 76.47% greater than Online advertising 37.74% less than Online advertising
Search engine marketing 6.21M 8.82% less than Online advertising 34.24% less than Online advertising
Content marketing 16.31M 11.76% less than Online advertising 41.24% less than Online advertising
Marketing communications 49.98M 197.06% greater than Online advertising 47.8% less than Online advertising
Talent manager 16.41M 66.18% less than Online advertising 79.21% less than Online advertising

Interests related to “Online advertising” include “Pay per click”, “Search engine marketing”, “Content marketing”, “Marketing communications” and “Talent manager”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Online advertising” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.