Outdoor Life Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Outdoor Life”? What is the Facebook ads cost of interest “Outdoor Life”? ADCostly analyzed the advertising costs of the interest “Outdoor Life”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Outdoor Life”


Interest Audience CPC CPM
Outdoor Life 57.97M $0.58 $8.17

The interest “Outdoor Life” has 57.97M audiences in Facebook. The average CPC for interest “Outdoor Life” in 2020 is $0.58, and the average CPM is $8.17. Interests related to “Outdoor Life” include “Outdoors”, “Kayak.com”, “National Geographic (magazine)” and “Culinary tourism”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.71, and the average CPM is $15.02.

Country Audience CPC CPM
Turkey 3.54M 97.18% less than the US 91.68% less than the US
Canada 2.55M 67.61% less than the US 47.8% less than the US
Thailand 2.03M 71.83% less than the US 68.44% less than the US
India 2.03M 90.14% less than the US 94.41% less than the US
United Kingdom 1.97M 84.51% less than the US 36.48% less than the US

The interest”Outdoors” has 21.27M audiences in the United States. The average CPC is $0.71, and the average CPM is $15.02. Except the United States, descending order by the number of audiences, the top five countries are Turkey, Canada, Thailand, India and United Kingdom. Turkey has the most audiences, Its CPC 97.18% less than the US and CPM 91.68% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Taiwan(China) 1.45M 49.3% less than the US 50.0% less than the US
Canada 2.55M 67.61% less than the US 47.8% less than the US
Thailand 2.03M 71.83% less than the US 68.44% less than the US
Australia 1.33M 71.83% less than the US 22.7% less than the US
Germany 1.62M 81.69% less than the US 30.49% less than the US

Except the United States, descending order according to CPC price, the top five countries are Taiwan(China), Canada, Thailand, Australia and Germany. Taiwan(China) has the highest CPC, Its CPC 49.3% less than the US and average CPM 50.0% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Finland 289.85K 98.59% less than the US 12.58% less than the US
Australia 1.33M 71.83% less than the US 22.7% less than the US
Norway 811.58K 95.77% less than the US 26.03% less than the US
Sweden 695.64K 97.18% less than the US 26.17% less than the US
Germany 1.62M 81.69% less than the US 30.49% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Finland, Australia, Norway, Sweden and Germany. Finland has the highest CPM, Its CPC 98.59% less than the US and CPM 12.58% less than the US.


5. Outdoor Life Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Outdoors 77.08M 27.59% less than Outdoor Life 17.75% less than Outdoor Life
Kayak.com 3.96M 251.72% greater than Outdoor Life 28.89% less than Outdoor Life
National Geographic (magazine) 22.87M 43.1% less than Outdoor Life 58.26% less than Outdoor Life
Culinary tourism 914.55K 77.59% less than Outdoor Life 48.84% less than Outdoor Life
Fire pit 627.53K 46.55% greater than Outdoor Life 39.66% less than Outdoor Life

Interests related to “Outdoor Life” include “Outdoors”, “Kayak.com”, “National Geographic (magazine)”, “Culinary tourism” and “Fire pit”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Outdoor Life” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.