Outdoors Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Outdoors”? What is the Facebook ads cost of interest “Outdoors”? ADCostly analyzed the advertising costs of the interest “Outdoors”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Outdoors”


Interest Audience CPC CPM
Outdoors 77.08M $0.42 $9.62

The interest “Outdoors” has 77.08M audiences in Facebook. The average CPC for interest “Outdoors” in 2020 is $0.42, and the average CPM is $9.62. Interests related to “Outdoors” include “Volleyball”, “Surfing”, “Gander Mountain” and “Show jumping”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.42, and the average CPM is $16.23.

Country Audience CPC CPM
Philippines 4.55M 92.86% less than the US 87.49% less than the US
Canada 4.16M 45.24% less than the US 27.05% less than the US
United Kingdom 2.85M 45.24% less than the US 33.64% less than the US
India 2.47M 97.62% less than the US 98.03% less than the US
Argentina 2.16M 95.24% less than the US 96.49% less than the US

The interest”Volleyball” has 38.69M audiences in the United States. The average CPC is $0.42, and the average CPM is $16.23. Except the United States, descending order by the number of audiences, the top five countries are Philippines, Canada, United Kingdom, India and Argentina. Philippines has the most audiences, Its CPC 92.86% less than the US and CPM 87.49% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Malaysia 693.7K 176.19% greater than the US 75.29% less than the US
Thailand 539.55K 30.95% less than the US 51.51% less than the US
SaudiArabia 231.23K 35.71% less than the US 67.47% less than the US
Canada 4.16M 45.24% less than the US 27.05% less than the US
United Kingdom 2.85M 45.24% less than the US 33.64% less than the US

Except the United States, descending order according to CPC price, the top five countries are Malaysia, Thailand, SaudiArabia, Canada and United Kingdom. Malaysia has the highest CPC, Its CPC 176.19% greater than the US and average CPM 75.29% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Germany 385.39K 61.9% less than the US 30.44% greater than the US
Mongolia 154.16K 100.0% less than the US 23.23% greater than the US
Netherlands 154.16K 78.57% less than the US 8.13% greater than the US
Australia 1.7M 50.0% less than the US 4.0% greater than the US
France 1.54M 88.1% less than the US 3.64% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Germany, Mongolia, Netherlands, Australia and France. Germany has the highest CPM, Its CPC 61.9% less than the US and CPM 30.44% greater than the US.


5. Outdoors Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Volleyball 402.4M 28.57% greater than Outdoors 0.83% less than Outdoors
Surfing 148.5M 52.38% greater than Outdoors 42.2% less than Outdoors
Gander Mountain 143.52K 40.48% less than Outdoors 25.05% less than Outdoors
Show jumping 6.68M 30.95% greater than Outdoors 9.15% less than Outdoors
Snowboard 10.44M 97.62% greater than Outdoors 15.38% less than Outdoors

Interests related to “Outdoors” include “Volleyball”, “Surfing”, “Gander Mountain”, “Show jumping” and “Snowboard”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Outdoors” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.